"In the CCTV program "Meet the Big Coffee", He Xiaopeng of Xiaopeng Motors once said such a sentence: China understands hardware, many people who don't know software, China understands software, many dare not do hardware, if you couple these two, you will be different."
Software has become an indispensable part of the automotive industry, and cars are transforming from a single "means of transportation" to a new generation of "smart devices". In the past, car building focused more on core hardware components such as engines, but now software has become a new opportunity for rapid rise outside the hardware components: a simple OTA acceleration package can upgrade the acceleration of 100 kilometers from 5 seconds to 4.4 seconds. More professional organizations expect that the cost of software will account for 50% of the total vehicle in 2030. "Software-defined cars" have become a must-answer question in the automotive industry.
Is a software-defined car a car or a smart device?
The essence of "software-defined car" is that automotive products rely on standardized hardware, further decouple hardware and software, abstract hardware from different dimensions, and manage and upgrade through software. Marking the development of the intelligent and connected automotive industry to a new stage driven by customer-specific demand for automobile production, the transformation is mainly reflected in three aspects:
○ Reshape the role of automotive products: let the car change from the hardware dominance of "buying horses in the east market and buying saddles in the west market" to the software definition of "4 wheels + 1 supercomputer", from a single means of transportation to an intelligent terminal;
○ Upgrade the function of automotive products: let the car from the engine-driven "horsepower" competition to the "horsepower" superimposed "computing power" of the double competition, to provide a richer in-vehicle application;
○ Transforming the automotive business model: From "one-hammer trading" to "service-oriented" dynamic upgrade and delivery, providing a full connection of smarter people-vehicle life.
Second, what makes software-defined cars successfully landed?
In the field of software-defined automobiles, with the deepening of the overall digitization and cloudification of the automotive industry, the service boundaries of cloud manufacturers are expanding day by day, gradually penetrating into all aspects of the industrial chain, and in the face of the urgent needs of traditional automotive manufacturers to accelerate the digital transformation of the automotive industry, the services provided by cloud service providers need to meet the following four characteristics:
○ Intelligence: Intelligent functions transform data into decision-making and control of the vehicle, making the chip the data engine of the car. Data, chips and algorithms are combined to meet the individual needs of consumers;
○ Boundless scalable: Scalable elastic computing, support massive data and complex business scenarios, break the boundaries of time and space, whether it is the morning and evening peak or upgrade and iteration of OTA, anytime, anywhere, enjoy the application;
○ Security: Adhere to the fundamentals of safety and compliance, provide safe and reliable cloud services to meet the safety compliance requirements of the automotive industry, and provide all-round security for innovative technologies;
○ Cost-effective: Cost-effective pay-as-you-go and pay-as-you-go methods reduce development costs and help "software-defined cars" reach thousands of households.
Third, Amazon Cloud Technology - software-defined car hardcore old driver!
As the forerunner and leader of global cloud computing, Amazon Cloud Technology has been deeply engaged in the field of software-defined automobiles for many years, and can provide customized solutions for different automotive industry business scenarios - autonomous driving, vehicle network platform, intelligent cockpit, simulation testing, and promote intelligent car business innovation.
Amazon Cloud Technology uses the world's leading self-developed technology to provide a unified cloud infrastructure for the intelligent connected car industry, realizing product innovation, capability upgrades and experience optimization, and achieving product innovation by using a wide range of computing resources and storage capacity with a deep ML/AI service portfolio; in addition, its rich IoT, AI/ML and data analysis tools to build applications to complete capacity upgrades, and integrate AI tools to enhance customers' intelligent content and digital experience.
In addition, Amazon Cloud Technology links customers in multiple industries as a link and helps the "software-defined automobile factory" industry ecology prosper. With the successful experience of more than 185+ partners around the world, we provide end-to-end solutions and services for the world's top ten OEMs, the world's top ten Tier 1 suppliers, and the world's top five automotive technology companies, accelerating the digital transformation of customers in the automotive industry.
How does Amazon Cloud Enable Software-Defined Cars?
Amazon Cloud Technology provides basic resources, data platforms, and artificial intelligence tools, and effectively integrates continuous innovation capabilities and cross-industry service experience into solutions to enable software-defined automotive scenarios in an all-round way.
On "Software-Defined Cars", Amazon Cloud Technology takes customer needs as the core, combines cutting-edge industry understanding with customers' business practices, and has many successful practices from well-known automakers such as BMW, Continental, Blackberry, HARMAN, Momenta and so on.
○ Based on the Amazon Cloud Technology Data Platform solution, BlackBerry successfully built the BlackBerry IVY Intelligent Car Data Platform, which opens up the whole data lifecycle management and accelerates the innovation of the BlackBerry Intelligent Car Data Platform.
○ With HARMAN OTA and Amazon Cloud Technologies' scalable cloud infrastructure, automakers can manage tens of millions of vehicles simultaneously and securely and easily deliver a variety of cloud services and new experiences to consumers throughout their lifecycle.
○ Continental: With IoT and machine learning solutions based on Amazon Cloud Technologies, Continental provides automakers with a comprehensive, unified development platform, CAEdge, for seamless development, integration, and deployment from the cloud to vehicle software.
If you are interested in the topic of software-defined cars, or want to learn more about the products and industry practices of software-defined vehicles, Amazon Cloud Technology has specially invited iResearch analysts to bring you the latest development trends of the automotive industry in 2022, the analysis of the whole ecology of the upstream, middle and downstream of the industrial chain, as well as the top executives from HARMAN, BlackBerry, and the Amazon cloud technology automotive industry, bringing a panorama of application technology and practice. Interpret the new way of making cars, gain insight into cutting-edge trends, lay out in advance for future business development, and build a first-mover advantage!