Ancient and modern, Chinese and foreign, all the beauty in the world is connected, because people's feelings are connected, and the design aesthetics are even more so.
Zhou Jian || Writes
The "Oscar" is no stranger to everyone, especially in the hearts of Chinese film practitioners and fans, the "Chong Ao" complex has been lingering. When Chinese movies frequently ask, "How far is it from the Oscars?" At that time, Chinese brands and Chinese works in the design industry have long been shining on the world stage, becoming the absolute winner in the competition for the "Oscar" of the design world, the German Red Dot Award.
Recently, the red dot award 2022 winner list was announced: Haier Zhijia set a new high in the number of awards in the past year with 56 product design awards, and once again won the first place in the industry, and the cumulative number also reached the largest in the industry. Perhaps many people do not know that the home appliance design industry in the Red Dot Awards to blow the "Chinese wind" is only a matter of recent years, it is Haier Zhijia in 2008 for the Chinese home appliance industry to win the design Oscar of the first "little golden man", and step by step to promote "Chinese design" to the global stage.
From 0, export "Chinese design" to the world
In 2008, a song "Welcome to Beijing" made the world begin to listen to China's voice. Also in this year, the German Red Dot Award welcomed the first Chinese home appliance brand and the first Chinese brand - Haier Zhijia.
Even for the first time, Haier Zhijia still won two awards for washing machines and refrigerator products. As we all know, the Red Dot Award is extremely demanding in terms of authority and difficulty in entering the evaluation, and only products that are recognized as having international creativity and design can receive this award. In China's home appliance industry at that time, this breakthrough of zero was undoubtedly exciting, and it was also regarded by many people as a "windfall".
But for Haier Zhijia, this is just a "natural success" led by its continuous innovation in the field of design. From 2002 to 2008, in the G-mark, iF, reddot, idea design awards, the four "zero breakthroughs" independently designed by China were all contributed by Haier Zhijia's products, and it was also Haier Zhijia who took the lead in unlocking the iF, Red Dot Award, and IDEA "International Three Major Design Awards".
Since then, for 15 consecutive years, the Red Dot Award list Haier Zhijia has never been absent. This year, nearly 10,000 entries in more than 60 countries included 5 major brands such as Haier Zhijia, Casarte and Leader, and 56 product design awards covering 7 categories such as refrigerators, air conditioners, washing machines, and water heaters, with a total of 174 awards, becoming the most awarded brand in the industry.
With the passage of time, Haier Zhijia has also obtained more and more certifications in independent design: since 2018, it has won the Design Gold Award of the China Patent Award for four consecutive years, and it is also the only "triple crown" enterprise of the "China Excellent Industrial Design Gold Award" of the Ministry of Industry and Information Technology. Haier Zhijia not only leads "China Design" to the world in an all-round way, but also subverts the high-quality experience and high-end imagination of Chinese manufacturing in the world.
User-oriented, "design darling" refined in this way
Ancient and modern, Chinese and foreign, all the beauty in the world is connected, because people's feelings are connected, and so is design aesthetics. Whether it is the International Design Awards such as the Red Dot Award, iF, IDEA, or the relevant design awards in China, the criteria for evaluating products are obviously not only to understand design, but also to understand users. This is precisely in line with Haier Zhijia's concept of product design and innovation.
In terms of the first two products to win the Red Dot Award, it is enough to show the integration of Haier Zhijia in multiple dimensions such as appearance design, performance upgrade, and user experience subversion:
Double-wave wheel washing machines with a black control interface and acrylic plates form a strong color contrast, the area division is more obvious, and the washing rate can be improved through technology to avoid entanglement of clothes. Casarte Italian three-door refrigerator metal handle design, so that the product and the kitchen more coordinated, the interior foldable wine rack, double drawer freezer with multi-temperature zone temperature control, free up the bottom space of the refrigerator, to achieve the storage needs of different ingredients. The latter is also the first time that Chinese home appliances have won the IDEA Award.
In addition, there are small prodigy washing machines, three-super DC air conditioners, Casarte three-door refrigerators, CASARTE II generation sets, and casarte Galaxy air conditioners that provide differentiated temperature and humidity and healthy air for different users this year... All of them are designed for users and strive for a perfect user experience.
Tracing a series of products from Haier Zhijia's shining design industry, it not only highlights the continuous improvement of the hard power of design innovation, but also has design thinking with the times and user changes, from simple products, to set schemes, to the innovation and landing of "scene satisfaction". This is the result of Haier Zhijia's integration of global innovative design resources such as Europe, the United States, Japan, Australia and South Korea in eight major design centers around the needs of users, creating value for users.
From the breakthrough of 0 to the most awards and the most accumulated at one time, the "Oscar" of the design industry and haier Zhijia have made the same frequency, behind which is the epitome of Haier Zhijia's design innovation advancing with the times and leading the subversion of users' lives. While consolidating the No.1 status of China's home appliance brand design strength, Haier Zhijia will also accelerate the "China Design" to become the No.1 of the future smart home track.
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