Do clothes of special fabrics such as down jackets, cashmere, fur, silk, etc., have to be washed and protected by a professional laundromat?
In fact, the above confusion has long been no problem - just a "air washing" washing machine can meet all the needs of high-end clothes washing and care with one click. With the iteration of technology, "air washing" has become the mainstream development trend of the global washing machine market. But for ordinary consumers, how to choose a reliable "air washing" washing machine is the key. Today, Casarte has delivered an answer sheet that exceeds consumer expectations.
Create a third way of washing
In 1910, the world's first electric washing machine was born in the United States, announcing the official beginning of the machine washing era. Since then, when the clothes are cleaned, the hands of human beings have been freed and the quality of life has been greatly improved.
In the more than 110 years since the birth of the washing machine, there have been three ways to wash and care. The first way of washing and care, "water washing", appeared earliest and most commonly; the second way of washing and care, "dry cleaning", mostly in professional laundries; today, the third way of washing and care, "air washing", came into being. In 2009, casarte, a high-end home appliance brand, took the lead in launching the concept of "clean air washing" in the industry. "Air washing" is another new high-end washing and care method after washing and dry cleaning, which solves the nursing problem of high-end fabrics such as mink, wool and cashmere, silk, down, leather clothes, leather bags and so on.
It is understood that the "air washing" washing machine adopts micro-steam care technology, using steam molecules and warm air to quickly penetrate the fabric, so that the clothing fibers fully stretch and restore the elasticity of the fabric, while blowing away the hair and dust with strong winds, to achieve fluffy clothing, smooth wrinkles, dust removal and odor removal, sterilization and mite removal, and restore the luster of clothing. This unique way of washing and care avoids contact between clothes and water, but also avoids the problem of dry cleaning detergent residues, making it an exclusive care method for high-end fabrics.
In November 2017, Casarte "air washing" washing machine was officially launched, further upgrading the original "clean air washing" to "nursing air washing", using high-temperature micro-vapor molecules to care for clothes, stretching clothing fibers, and providing exclusive care programs for each piece of clothing with IoT recognition technology. The reason why Casarte's "care air washing" can meet consumers' demand for high-end fabrics such as bright color, shaping, and renewal is because Casarte's continuous exploration and accurate insight into user needs. For any product, only in terms of technology and innovation " heart", consumers need to "go to the heart", consumers can use "comfortable", Casarte did it.
From "care" to "care" to the next level
At present, the "air washing" function has become the mainstream trend in the high-end washing market. In addition to Casarte, many well-known Washing Machine Brands at home and abroad have launched high-end washing machine products with "air washing" function.
According to the total data of Aowei Cloud Network Omni-channel Push, the omni-channel retail sales of the washing machine market in 2021 were 76.6 billion yuan, an increase of 7.3% year-on-year; the retail sales volume was 37.18 million units, an increase of 0.8% year-on-year. Among them, the proportion of retail sales of products above 4,000 yuan online increased from 11.1% in 2019 to 21.4%, and the proportion of retail sales of products above 8,000 yuan offline increased from 12.4% in 2019 to 18.5%. The data reflects the obvious trend of high-end washing and care market, and products with "health, nursing, color protection" functions have gradually become the mainstream, and "air washing" washing machines are among them.
Casarte, as the inventor of "air washing", has not stopped moving forward. After other companies have followed up with the launch of "air washing" washing machines, Casarte has upgraded the "care air washing" launched 5 years ago through technical iteration, becoming an example of "continuous imitation and never surpassed" in the field of home appliances.
In 2022, Casarte took the lead in launching the "maintenance air washing" washing machine, and its biggest highlight is the five-degree CNC technology of "temperature, wind, humidity, speed and time" as a support. This move is a new definition of home clothing care given by Casarte, allowing users to enjoy more convenient and efficient home clothing care services. Taking the "temperature control" in the five-degree CNC as an example, Casarte can quickly heat up 40 ° C in 10 minutes through its Hybrid rapid heat technology, ensuring that it does not hurt the clothes while greatly shortening the drying time. Casarte, which always firmly grasps the pain points of user needs, not only allows consumers to buy with confidence, but also makes it worry-free.
Continue to maintain industry leadership
In the washing field track, Casarte has been leading the way.
In 2016, the world's first Casarte "Strong Wave Washing Machine" was launched, and it took the lead in breaking through the bottleneck of washing and care with the "no water between the barrels" program and the powerful washing system. Prior to this, throughout the development of washing machines for more than 110 years, there have been many changes, and this time the change was written by Casarte.
In terms of "air washing", Casarte has led the "air washing" washing machine from "cleaning" to "care" to "maintenance" after several years of technical iteration. The data shows that since its birth in 2017, Casarte "Air Wash" has cared for tens of millions of high-end clothes for users around the world.
At present, through the integration of clothing customization, washing and dyeing and other 8 major areas of resources, Casarte has opened up more than 5,300 resource parties such as clothing, home textiles, washing and dyeing, etc., to provide users with one-stop butler services such as garment purchase, wearing recommendation, professional laundry and protective clothing. Taking the smart cloakroom scene as an example, users can select clothes for 1 minute through 3D smart fitting mirrors, and "wash in the air" for 10 minutes to care for clothes.
Today's Casarte is not only a high-end home appliance brand, but also represents a lifestyle and attitude. With its long-standing leading technology and ingenuity, Casarte has won the recognition of both the industry and users. According to the data, in 2021, the retail sales share of Casarte washing machines in the market of more than 10,000 yuan will reach 74%, ranking first among high-end brands; the retail sales share of drum washing machines will soar to 17.3%, ranking second in the industry. As of the 11th week of 2022, casarte washing machines have a retail sales share of 71.4% in the market of more than 10,000 yuan, ranking first in the industry. In the high-end washing and care market, Casarte not only pioneered the "air washing", but also completed the three-step leap-forward upgrade of "air washing" from "cleaning" to "care" to "maintenance" with a front-runner attitude, handing over a beautiful answer sheet with a score of "100+" to the industry.
Author 丨 Yang Pengyue
Edited by 丨Zhu Lingzhen
American editor 丨 Maria