163 original works of group literature in 4 art categories will compete on the same stage, and the exhibition and evaluation of new works of new artists and new works of Shanghai group literature, which is regarded as the annual "big parade" of group literature creation in Shanghai, will soon kick off, sounding the clarion call for the 2024 Shanghai Cultural Center Service Publicity Week. During the week from May 20th to May 26th, around the theme of "Cultural Center: People's Lifelong Aesthetic Education School", many activities such as mass literary and artistic performances, art training courses, and special distribution of public cultural content will appear in the city's four-level cultural center, so that more people can know the cultural center, enter the cultural center, and fall in love with the cultural center.
The cultural center is a place to carry out mass cultural and artistic training and events, and it has the ability to hold various exhibitions, lectures and trainings, popularize scientific and cultural knowledge, carry out social education, and improve the cultural quality of the masses; organize and guide the creation of literature and art by the masses, and carry out theoretical research on the cultural work of the masses; Functions such as distributing cultural resources and cultural services to cultural centers or villages at the next level. Up to now, Shanghai has 1 municipal-level pavilion, 18 district-level pavilions, 220 neighborhood and town community cultural activity centers and 6,608 neighborhood and village committee cultural activity rooms.
During the Cultural Center's Service Publicity Week, each district will serve a special group of "dishes". The Huangpu District Cultural Center's "Pingtan Daily Performance" meets the citizens at the Yalu Bookstore, as well as special performances of opera and the "Three Peoples" cultural exhibition. The 2024 Xuhui District Mass Culture Week Weekly Performance in Xuhui District, and the pre-competition lecture of the Yangtze River Delta A Cappella Music Competition will continuously enhance the communication power and influence of the source of Shanghai-style culture. "Yiqi Suhe Show Community Literature and Art Collection", modern Yue Opera "Yi Xinghuo", ...... Putuo District will attract citizens to become loyal "fans" of the cultural center through five major sections: appreciating big operas, learning talents, visiting exhibition halls, enjoying the home, and entering the community. The series of activities launched by Yangpu District "Art and Art Together" further promote the vitality of the integrated development of "intangible cultural heritage + culture" and create a "cultural life circle" at the doorstep. Minhang District relies on the Shanghai Pujiang Opera Festival to carry out the "Folk Music and Song" Shanghai Opera Invitational Competition, and carries out community theater troupes to visit relatives; The "Passion Minhang" community joint performance, the "Four Seasons Village Evening of Harmony and Beauty on the Sea" - the Spring Village Evening of Hongqiao Town, Minhang District and the Sino-Korean Cultural Exchange Activities of Hongqiao Town, etc., light up the artistic life of citizens with a variety of aesthetic education activities. Jiading District will carry out five major sections, "sharing activities", "learning talents", "watching exhibitions", "cloud playing" and "watching together", and more than 100 activities, so that citizens can experience the art experience at close range. Jinshan District's "2024 Jinshan District Red Literary Light Cavalry Grassroots Tour Activities, Condolences to Legoland Builders" and "2024 Shanghai Jinshan Rural Art Festival Series Activities, Pastoral Concert" and other activities have continuously improved the public's ability to recognize, understand, appreciate and create beauty; Songjiang District's "Everyone is Brilliant and Wonderful Every Week" red drama special performance will comprehensively display the outstanding artistic style of the group, unite the people's strength, and eulogize the great era. In addition, the dances of Changning, the dramas of Jing'an, the poetry of Songjiang, and the folk songs of Qingpu will attract literature and art lovers from near and far.
An unforgettable memory, a fire that will never be extinguished...... Shanghai Huai Opera Troupe's Huai Opera "Tinder" tells the story of the fate of workers in the lower industries during the three armed uprisings of workers in Shanghai; The Yue Opera "Good Eight Companies" of the Shanghai Yue Opera Theater takes the transformed "Good Eight Companies on Nanjing Road" as the writing object, showing that the commanders and fighters of the Eighth Company have never forgotten the spirit of soldiers in the fine tradition in the process of facing new tasks and overcoming new difficulties...... On May 20th, Chongming Island will usher in the second season of the "Fengya Yingzhou Rhythm of the River and Sea" Chongming Ecological Island Huimin Performance Season, focusing on the Shanghai opera, Huai opera, Yue opera, burlesque, cross talk and other dramas loved by the people of Chongming, and 18 wonderful cultural performances participated by 9 high-quality municipal distribution entities were staged on Chongming Island. Sun Xu, director of the Performance Marketing Center of Shanghai Yue Opera Theater, still remembers the scene when the tickets for the first season of the performance were killed in seconds, and when they left, the grassroots staff still held their hands and said, "You have to come often." "Chongming Island is located in the suburbs, there are fewer high-quality cultural resources than the urban area, and the high-quality performances of public cultural content distribution are not the icing on the cake, but the cultural "festival" that citizens are looking forward to.
In Shanghai, public culture has been distributed in the form of residents "à la carte" and the government "paying" for many years. This year, the 20th anniversary of Shanghai's public cultural content distribution project, which is a basic public cultural service for the community and the grassroots. In 2023, more than 100,000 cultural performances, special activities, exhibitions, art tours and other activities will be distributed at the municipal and district levels, and more than 70,000 class hours of literary and artistic guidance will be provided. This year, Shanghai's public cultural content distribution continued to improve the quality of cultural services for the people, amplified the spillover benefits of the "Social Aesthetic Education Classroom", consolidated the four-level system, and strived to promote the extension of high-quality cultural and tourism resources to the grassroots and doorsteps, and tilted to the suburbs, so as to empower the new city and continuously promote the effective matching of supply and demand.
The distribution of public cultural content keeps up with the pace of the times, and is committed to building digital scenes and improving the experience of digital service content. During the Cultural Center Week, 66 new digital products were launched on the Shanghai Public Cultural Content Distribution Platform, including the high-definition image of the British Matthew Byrne New Adventure Dance Company's ballet "Swan Lake", the documentary "Love of the Yangtze River", the "Unique" opera stunt performance of the "Kyushu Hundred Opera" annual opera festival, and the Great World City Concert - Lin Xiaoyou's National Style Two-Yuan Concert. Last year's first Cultural Center Week was well received by the community, with 476 performances from 220 community cultural activity centers across the city during the week. At 13:30 on May 20 this year, the special event of the cultural distribution live broadcast room will be broadcast simultaneously on Dongfang.com, Cultural Shanghai Cloud, Shanghai Digital Culture Center, Shanghai Public Cultural Content Distribution Platform, Shanghai Mass Art Museum Video Account and Douyin Account, focusing on the people's favorite theatrical performances, inviting 6 distribution entities such as Shanghai Pingtan Art Institute (Shanghai Pingtan Troupe) to do live broadcast promotion, including Pingdan, musicals, children's dramas, cross talk, Huai opera and orchestral music. On-site visits and other forms of these high-quality products are pushed to netizens.
According to statistics, during the cultural center week, there were nearly 1,000 daily distribution activities at the two levels in the urban area, and the special distribution activities of "Cultural Ten Thousand Families" arranged by the city distribution center delivered more than 100 activities to the doorsteps of the people.
At noon on May 20th, another phase of the "One Hour at Noon" event of the City Qunyi Museum met with the audience on time. Qian Ruiyan, a Shanghainese pianist from the Shanghai Conservatory of Music, together with Shi Hang, a young mezzo-soprano in the United States, and Yan Erchun, a descendant of the "Green House" and the late Cheng Naishan, a famous Shanghainese writer, will bring you "Shanghai Sketch - Falling Notes".
It is now common for professional literary and artistic talents to meet the audience face-to-face in the cultural center, but it was rare more than ten years ago. According to Gao Yun, a veteran employee of the City Qunyi Museum, most of the activities used to gather on holidays, and generally all the employees of the museum went out to hold activities together. Today, almost a single employee can take care of some projects. This change stems from the fact that the Municipal Qunyi Museum adheres to the "open office" in the open mechanism, follows the concept of "mass culture and mass office", opens the door, and attracts multiple subjects to enter the museum to run activities. As a result, the violinist Yang Silkworm of the Symphony Orchestra held a youth band salon here, a photography exhibition of the City Documentary Photographers Alliance, the annual New Year's Model Competition (New Year's Model Exhibition) in China, the Magic Capital Handbook Market, the story collection of "Wang Xiaomao's father" Ge Mingming, the traditional Chinese medicine health lecture "Timely Health Cultivation Garden" and the "Timely Love Workshop" brought by the intangible cultural heritage inheritors, etc., have settled in the Municipal Qunyi Museum, which has improved the utilization rate of the venue and gradually realized" Running at full load". Focusing on "traditional culture", "social welfare", "art popularization" and "local characteristics", the City Qunyi Museum systematically designs the content of activities throughout the year for different groups of people, different periods and different holidays in terms of service methods, and highlights the topical, thematic and characteristic nature; Insist on opening every day, attract all kinds of people with different content, and let more citizens enter the Qunyi Museum, making it a "citizen paradise" and "people's stage".
Industry insiders pointed out that the cultural center service publicity week is only seven days, but the cultural center has never stopped serving the people for 365 days. It is hoped that more citizens will come to the cultural center often, make suggestions and suggestions for the cultural center, watch over the "golden wheat field" of mass culture, and find their spiritual home in the city.