On April 25th, the ICIC AWARDS Dinner was held in Shanghai. In this star-studded event, the brand won two important awards in one fell swoop for its excellent innovation ability and high-quality product reputation. Flora Peony Super A Microcapsules won the ICIC Science and Technology Innovation Concern Raw Materials Award, and Flora Peony Shengshi Beauty Anti-Wrinkle Firming and Wrinkle Serum Cream won the ICIC Science and Technology Innovation Gold Reputation Product Award.
ICIC AWARDS：美业创新新潮流
With the continuous advancement of technology and the diversification of consumer needs, the global beauty industry is standing at a new historical starting point. As a global cosmetics exhibition and exchange platform, ICIC 2024 International Cosmetics Innovation Conference is committed to promoting the innovation of raw materials, products, third-party services, etc. in the global beauty industry, and directly hitting the forefront of innovative ideas from a forward-looking business perspective, and actually applying them to the future development of the industry.
As an authoritative award in the industry, ICIC AWARDS always adheres to strict evaluation standards and meticulous selection, aiming to let outstanding innovative achievements be seen and recognized by the industry and beyond. ICIC not only injects new vitality into the development of the global beauty industry, but also sets a new beacon for future beauty industry trends.
This year's conference brought together cutting-edge brands in many fields such as synthetic biology, collagen, microbial fermentation, etc., covering a full range of scientific and technological innovations from natural plant extraction to detection technology, to genomics and stem cell technology. At the intersection of technology and beauty, international brands such as Unilever and AHC, as well as old Chinese domestic products such as Pechoin, Yunnan Baiyao and Kao made wonderful appearances, which not only demonstrated their respective R&D strengths, but also brought new inspiration and direction to the industry.
As a representative of Oriental pure skin care, Flora has not only demonstrated excellent product strength, but also won wide recognition in the industry for its keen insight and leading role in the development trend of the industry. The successful appearance of Flora is not only a reflection of the brand's own strength, but also a clear proof of the growing influence of oriental aesthetics in the global beauty industry.
The new anti-aging favorite for dry and sensitive skin, the perfect fusion of technology and nature
Shengshi Beauty Cream won the ICIC Technology Innovation Anti-Aging Product Award for its excellent anti-aging effect. As an anti-aging product designed for dry and sensitive skin, Shengshi Beauty Cream uses the unique Tri-CR "Peony Biocore" technology, combined with three anti-aging peptides and bosonine to build a comprehensive anti-aging system.
This system not only targets the cellular level for anti-aging, but also covers the entire skin layer, thus achieving a more comprehensive anti-aging effect. The double penetration technology in the cream promotes the absorption of active ingredients and strengthens the anti-wrinkle effect of peony, so that after two weeks of use, you can see a significant improvement in the appearance of sagging lines and other aging problems.
Leading the new trend of anti-aging with scientific research and innovation
As the first brand in China with peony anti-aging patented technology, Flora is not only satisfied with product research and development, but also goes deep into the cultivation and basic research of raw materials. The brand unites seven major scientific research institutions and gathers nearly 200 R&D elites to conduct in-depth research on the active ingredients of peony flowers, seeds, roots and stems, and realizes the layout of the whole industrial chain from basic research to formula research and development, efficacy testing and manufacturing.
In this conference, with its self-developed SPSR microcapsule mille-feuille encapsulation technology and multiple effects, it has significant advantages and application potential in the field of anti-aging, and won the ICIC Science and Technology Innovation Focus Raw Materials Award.
Peony ultra A microcapsules use SPSR microcapsule mille-feuille encapsulation technology, making full use of a variety of unsaturated fatty acids and active ingredients rich in peony seed oil, and the powerful antioxidant activity of epicocatechol gallic glucoside, through hydroxypinacone retinoate, effectively transforming the opening and closing functions of key cells, and regulating the metabolism of epidermis and stratum corneum.
This technology achieves the simultaneous encapsulation of oil-soluble and water-soluble active ingredients to achieve the effects of inhibiting AGES, scavenging free radicals and inhibiting inflammation. It has a significant synergistic effect in anti-aging, preventing and resisting skin aging in all directions, producing a 1+1+1>3 effect.
It also maximizes the bioavailability of the active ingredient and has been proven by Raman spectroscopy human testing to be transdermal and directly into the dermis 2 hours after application. This enables Peony Ultra A microcapsules to use low-dose actives to achieve the triple effect of high anti-wrinkle, antioxidant and anti-sugar.
In addition, the number of technical patents of the brand in the field of peony anti-aging has reached 9, which is not only a recognition of the brand's scientific research and innovation ability, but also shows that the research results of the brand in the field of anti-aging have been recognized and protected by the industry. With the brand's continuous investment in R&D and technological breakthroughs, the future of Flora in the field of anti-aging will be broader, and its products and services will be more diversified and professional.
An innovative fusion of oriental aesthetics and pure beauty
With its in-depth excavation of oriental culture and persistent pursuit of pure beauty, Flora has gradually established a unique brand image in the domestic and foreign cosmetics markets. In the process of brand development, we adhere to the integration of the cultural essence of traditional plants such as peony with modern technology, which not only ensures the safety and effectiveness of products, but also allows consumers to experience skin care products with profound cultural heritage. With the continuous expansion of the brand's influence, Flora is gradually becoming a bridge connecting the Orient and the international market, allowing global consumers to understand and appreciate the beauty and mystery of oriental plants, and let the world see the beauty of the Orient.