"I have a car" original innovative car report: Consumers want the ideal car often scares car manufacturers, because it contains many harsh and unreasonable requirements. But now BMW has interpreted this impossibility with the 7th generation of the 7 series, bringing into reality a perfect masterpiece that should have appeared in a dream.
On April 20, 2022, the new generation of BMW 7 Series ushered in the world premiere, and the Mercedes-Benz S-Class finally waited for a comprehensive renovation from old friends in Bavaria. Compared with the current G11/G12 models, the new owners have played a new electrification and intelligence, and together they have brought a new BMW i7 of derivative models, which also heralds the beginning of the "party" representing the highest level of the luxury car market.
▲ What is the new generation of the 7 Series BMW flagship sedan?
BMW's front face design, led by its head of design, Magoj Duke, has become increasingly intense, and now the dual kidney grille position of the family's flagship luxury car has been stretched to an uproar. The official design team said earlier that in the latest design language of the BMW family, the front grille is distinguished by the horizontal axis as the X axis and the vertical axis as the Y axis, and the larger the X axis proves that the sporty characteristics of the car are stronger, and the higher the Y axis, the more luxurious.
It turns out that Duke has no "mercy" for the new generation of BMW 7 Series this time, the front face of the new car has enabled the latest design scheme of the family, the area of the grille has increased significantly compared with the current model, the grille is imitated around the new XM concept car, the ultra-thin LED light strip has been newly added, and the grille part is also decorated with similar crystal strip parts, and the luxurious temperament is quite prominent.
In addition, the new car has enabled a split headlight set, of which the upper part is used for LED daytime running lights and turn signals, the interior is also composed of high-quality luxury crystal elements, while the lower part is a high-beam light assembly, and the high beam source may still use laser form.
Like the mid-term modification of the BMW X7, the new generation of BMW 7 Series also uses a split headlight set + a giant grille, which also indicates that such a design will become the main theme of future BMW high-end models.
Unfortunately, the official body data of the new generation BMW 7 Series has not been revealed at the time of this early appearance, but as a luxury D-class flagship model, the space in the car is naturally not the focus of consideration. However, it is worth noting that the visual proportions of the side of the new car are quite similar to the E32 second-generation 7 Series, and even the "Hofmeister corner" at the back door has similarities, as if this is a tribute to the BMW of the 80s in the world.
The new generation of BMW 7 series rear changes are also obvious, the new car directly canceled the transverse tail light group design of the current model, and re-enabled the new split tail light, which made the tail look more concise, and the tail light group style was closer to BMW X4, BMW X6 and other models, which was quite surprising.
Also surprising is the bumper part, the new generation of BMW 7 series with a new rear bracketing style, compared to the current model is obviously more generous and extends outward significantly, which seems to borrow the classic design of the E32 of the year, in addition to the new car new use of hidden exhaust layout, the purpose may be to pursue the new BMW i7 to maintain family unity.
The new generation of BMW 7 Series strives to bring a new luxury experience to the car, so for the first time the use of a wrap-around interactive light belt, so that the front row of instruments and door panels can be fully penetrated, the crystal cut, crystal clear multi-functional control elements above can take into account both visual and tactile operation, of course, it is precisely because of this change, so that the car has been hidden air conditioning outlet, to bring users a natural enough interactive experience.
In addition to making a fuss at the luxury level, injecting a sense of technology is also an indispensable main step, the new generation of BMW 7 series has replaced the integrated curved suspension screen, the curved design can better help the driver understand the car machine information, which is basically to put the new iX screen on the new car, while the curved screen has a narrow border and a high screen ratio, the visual perception compared to the current model has been greatly improved.
12.3-inch instrument + 14.9-inch central control screen dual screen combination we have experienced before, built-in BMW's new iDrive 8 operating system, both interactive logic and reaction speed are quite good, of course, the system can still be used with the knob function area.
At the same time, the new generation of BMW 7 Series is also equipped with AR real-world navigation function, which is also the first application on a curved screen, through the AR fusion computing power, so as to create a navigation screen closer to the real field of view, to put it bluntly in the future, when navigating can greatly reduce the time cost of reading maps.
The dual 10-inch touch screen for rear-row AV entertainment on the current model is eliminated, replaced by a 31-inch ultra-wide 8K split-rate suspension display, which is equipped on the new generation of BMW 7 Series and the new BMW i7, which is nearly 1 meter wide and combined with the 36-speaker Borgward Weijian sound, which can indeed bring theater-level audio and video feasts to rear-row guests. However, these two functions are likely not to be standard in the future, and can only be seen on high-end or top-end models.
Of course, after all, it is not the MPV body structure, and the official also fully considers the safety of the roof suspension screen on the new car. According to the official, this screen has undergone multiple crash tests before, providing passengers with an immersive digital journey under the premise of ensuring passenger safety. At the same time, at the 2022CES Electronics Show, BMW announced that in the future, BMW will coordinate with Amazon to create rich entertainment content, while the Chinese market version has been localized and upgraded, and the two streaming media applications of iQiyi and Tencent Video have been newly customized, and the richness of content resources naturally does not need to worry.
Previously, BMW Group CEO Chiptzer said that the new generation of BMW 7 Series will provide three options: internal combustion engine, plug-in hybrid and pure electric, which is also the only luxury D-class car with a multi-powertrain in the same class.
Referring to the old rival Mercedes-Benz's use of the entire series of 2.5T 6 cylinders on the V223, the current BMW 7 Series 2.0T model may no longer be available in the future, replaced by a high-power B58 3.0T in-line 6-cylinder power, and matched with a 48V light hybrid system, in which the high-power version has a maximum power of 380 horsepower and a peak torque of 540 Nm torque.
As for the previous highest-end M760Li version has completely withdrawn from the historical stage, but the new generation of BMW 7 Series will still provide this version, and uses the 4.4T V8+48V light hybrid system, the maximum power is 530 horsepower, the peak torque is up to 750 Nm, and the whole series matches the ZF 8AT manual transmission, and it is expected that these models will be fully introduced to the domestic market in the future.
"When it comes to how BMW manages and shapes its brand, the two most common words are 'genuine' and 'consistent'. True because BMW never makes a failed product; consistently, it's because no one ever doubts what BMW stands for. In the book "Experience BMW", it is written that the new BMW 7 Series is the best annotation to this sentence.
In the more than 40 years since its introduction, more than 2 million global sales are enough to explain the popularity of the BMW 7 Series, and after the launch of the new generation of BMW 7 Series, the sales figure will be raised to a whole new height.
▲ The new BMW i7 welcomes the world's debut!
Today, along with the new generation of BMW 7 Series, there is also the new BMW i7, the new car as a derivative of the former, since the day of its birth has locked the competitive target on the Mercedes-Benz EQS, but interestingly, because the EQS uses a hatchback setting, it also allows the new BMW i7 to still claim to be "the world's first pure electric luxury car".
Regarding the appearance and configuration of the new BMW i7, we will not mention too much, and the product power on the new generation of BMW 7 Series is basically extended to the new car, and then we will only briefly analyze and boldly guess the car.
In order to ensure that the NVH performance of the new BMW i7 meets the standards required by BMW, engineers have tested various potential noise sources for the new car this time, and re-simulated them in the laboratory, and even the new drive unit may also add noise reduction technology in the future.
According to the information released overseas, the new BMW i7 is also equipped with an optimized lightweight sound insulation material, which is equipped with sound-absorbing boards in A/B/C columns, roofs and other positions, and even uses wool element sound insulation materials in the doors, wheel arch panels and other parts. Of course, if you feel that the car is too quiet, BMW also prepares an electric vehicle sound simulation system for you, switching between different themes, so as to obtain exclusive sound effects.
Because it is based on the new generation of BMW 7 series to create a derivative model, the new BMW i7 also uses the CLAR platform to build, and like other models in the family, the new car is equipped with the fifth generation of eDrive system, its current power data has not been exposed, it is expected to be not much different from the new BMW iX, and the new car may also be equipped with a 120kWh battery pack, WLTP comprehensive endurance or reach about 600 kilometers.
As for the automatic driving part, as early as last November, BMW's R&D director Frank Weber has revealed that the new generation of 7 series and the new i7 will first support L3 level automatic driving functions, which also means that the new car has reached the hardware conditions to support L3 level automatic driving, and it is reported that the official will demonstrate its actual road performance later this year.
▲ The mid-term redesign BMW X7 debuted
The mid-term redesign of the BMW X7 has already opened pre-sales in some overseas markets, and the new model is expected to be available as soon as this year. Compared to the current model, the new BMW X7 is already quite imposing, and further strengthens the sports and luxury elements, making the aura of this luxury full-size SUV more powerful.
The mid-term redesign of the model has completely replaced the front bracketing style, which shows a strong aura, but also has a good aggressiveness, among which the designer at the bottom of the front surround also made a design similar to fangs, coupled with the modification of the silver trim, which undoubtedly further enhances the sports atmosphere.
The rear part of the car does not have a large change in the front part, and the mid-term modification of the BMW X7 rear is highly consistent with the current model, but the LED taillights of the new model use a new treatment of 3D engraving, and the visual effect after lighting is quite outstanding, and this detail processing method is also worthy of the level of luxury cars.
The biggest change in the car is that the new car has replaced the one-piece curved suspension screen, which is exactly the same as the setting of the new generation BMW 7 Series, and it is indeed quite surprising that the new model has also directly eliminated the crystal gear lever, and replaced it with a new electronic push and pull gear lever.
As for the power, the mid-term redesign bmw X7 is equipped with a 3.0T in-line six-cylinder engine and a new 48V light hybrid system, with a maximum power of 380 horsepower and a peak torque of 540 Nm, which has a certain increase compared to the current data, and the official 100 km/h acceleration of the 40i model is 5.8 seconds; and the M50i model is replaced by the new M60i, providing V8+48V light hybrid, the maximum power is 530 horsepower, and the peak torque is as high as 750 Nm. And the whole series is matched with the ZF 8AT hand automatic transmission, and it is expected that the mid-term redesign of the 40i and M60i will be introduced to the Chinese market in the future.
"I Have a Car" summary: In the past two years, the reason why BMW has been able to win in the top three german luxury is not only the careful carving of products, but also in many fields such as service and marketing, they are vigorously exploring and carrying out more in-depth sustainable development in the Chinese market. In the future, while adhering to the driving-centricity, BMW will also launch more new mobility products that meet the needs of the contemporaries, in order to gradually become a luxury brand that is more in line with the needs of Chinese consumers. "I have a car" there are more original innovative car / price reduction market reports yo, come to get the first-hand purchase of cars, car information!