In 2022, the BMW Group will continue to accelerate its offensive of large-scale luxury car products in the Chinese market, actively launch new products in the Chinese market, and continue to fulfill its long-term commitment to the Chinese market. On April 13, the BMW Group officially unveiled the new BMW X7. As the core model of bmw group's large luxury car product offensive, the new BMW X7 perfectly interprets the design language of the new BMW large luxury car, and its launch will further enhance and sharpen the bmw brand charm, showing the BMW Group's forward-looking and leadership in the fields of luxury, design and innovative technology.
As the backbone of the BMW Group's large luxury car family, the BMW X7 has opened up a segment of full-size luxury sports utility vehicles (SAV), and since its launch in 2019, it has won the pursuit of consumers around the world with unparalleled respect, sports driving fun, luxury comfort and versatility, and the market response has been strong. Since 2019, the BMW X7 has sold around 150,000 units worldwide. In 2021, BMW X7 sales in China increased by 23.8% compared with the same period last year, which strongly promoted the steady growth of the BMW Group's business in the Chinese market. Today, the new BMW X7 will uphold the pioneering spirit and glorious history of the BMW X family for more than 20 years, with more momentum, more excellent sports performance and innovative digital interconnection experience, shaping the benchmark of market segments, and bringing more industry leaders and successful people an extraordinary and luxurious journey.
The elegance is magnificent, and the new style of luxury aesthetics is interpreted
The new BMW X7 has a new look and a visually appealing design that perfectly demonstrates BMW's modern luxury and grandeur. The new car adopts the new BMW large luxury car design language, applies the new design of BMW large luxury car split headlights, and replaces the traditional style with a rich layer of headlights that echo up and down. Among them, the upper LED light cluster integrates daytime running lights, width indicator lights and turn indicators, while the headlights located below it integrate low and high beam functions and use a blackout treatment, which is integrated with the vehicle's front bumper design to create deep eyes. For the first time, the new BMW X7 is equipped with a dazzling light curtain grille, which can present a waterfall-like lighting effect at night, making the vehicle's temperament stand out.
The taillights of the new BMW X7 have also been newly interpreted, the 3D stereostemporal SUSPENDED LED taillight design is slender and simple, and the taillights are decorated with diamond check patterns on both sides, which skillfully blends retro and fashion. The glass-covered chrome trim strips are connected between the left and right L-light clusters at the rear of the car, making the rear shape more refined and elegant. In addition, the new BMW X7 is equipped with aerodynamic components and 23-inch alloy wheels for the first time on BMW's production model, further reinforcing its unique position of respect and calm leadership.
Seek the ultimate in details and gain insight into modern luxury
Step into the interior cockpit of the new BMW X7 and refresh the cabin design and layout. The new car features BMW's latest all-in-one floating curved screen, which integrates a 14.9-inch central touch display and a 12.3-inch digital dashboard, providing users with a great digital sensory experience. meantime
The screen tilts slightly towards the driver, highlighting the driver-oriented design concept. The physical buttons in the cabin of the new BMW X7 have also been drastically reduced, and the traditional gear handles have been replaced with delicate and compact crystal-textured levers. The new center console design, which integrates hidden vents and a BMW Smart Ambient Light Strip with the backlit X7 logo, is particularly eye-catching, creating a more modern and luxurious cockpit atmosphere with a minimalist design.
The new BMW X7 applies the new BMW iDrive and BMW operating system 8.0, combined with the latest BMW intelligent personal assistant, making the interaction between the vehicle and the car more intelligent and convenient. The new BMW X7 supports RSU remote software upgrades, which allow vehicles to remain safe and reliable through remote software upgrades, and are often used in the new car experience. In addition, the new car supports wireless Apple CarPlay, which can realize the seamless connection between the mobile phone and the car screen. The new BMW X7 supports the BMW Digital Key Plus based on Ultra-Wideband Technology (UWB), allowing users to securely unlock and start the car without having to pull out their phone.
In terms of spatial layout, the new BMW X7 offers three rows of seven-seater and six-seat executive seating layouts for customers to choose from. The new BMW X7 also features a panoramic skylight that covers three rows of seats, combined with smart sensor mood lights, for a fantastic light experience for drivers and passengers.
In order to allow every passenger in the car to enjoy the luxury of VIP level, the new BMW X7 takes luxury to every detail. The new car features a personalized Merino extended leather, and in addition to the front seats, the new car offers second and third row seat heating, steering wheel heating, armrest heating, and the driver and front passenger thermostatic cup holders. In addition, the third row of the vehicle has an independent sunroof, individual air conditioning, armrest cup holders on both sides, and a wide third row of side windows that rival the front row of views. The Bowers & Wilkins 3D Diamond Surround Sound System and Five Zone Air Conditioning throughout the vehicle allow users to experience exclusive luxury from any location.
Efficient power is integrated with automatic driving assistance, and you can enjoy intelligent luxury travel
The new BMW X7 is equipped with a new generation of 6- or 8-cylinder engines and is equipped with a 48V light mixing system, which not only significantly improves fuel economy, but also further optimizes power output. The new 8-speed sporty automatic transmission blends perfectly with the engine, giving the vehicle amazingly high speeds and quick response. The new BMW X7 delivers up to 390 kW of output and 750 Nm of peak torque, with a maximum acceleration of 4.7 seconds per 100 km/h.
In the chassis section, BMW has made exclusive adjustments to the new BMW X7, thanks to the adaptive dual-shaft air suspension, xDrive intelligent all-wheel drive system, and electronically controlled rear axle differential lock, the new BMW X7 can easily cope with rock, gravel, sand, ice and snow terrain, to achieve unparalleled full-road passability and off-road performance. In addition, the new car offers an innovative magic carpet intelligent air suspension system, as well as an overall active steering system, making it unparalleled driving comfort and agility on the road.
The new BMW X7 also further upgrades its own driver assistance system, showcasing the BMW Group's innovations in pioneering the future of luxury mobility. The new BMW X7 is equipped with the Autonomous Driving Assistance System Pro, which includes the leading traffic congestion assist function, lane change assist system, forward collision warning, emergency brake assist, lane correction function, active cruise control system and so on. The vehicle also offers an automatic park assist system Pro, which includes a trail reversing function extended up to 200 meters.
In 2022, the BMW Group will fully renew the large luxury car family in the Chinese market, launching the new BMW X7, the new BMW 8 Series, and the new BMW 7 Series. At present, the BMW Group is constantly consolidating the highland of the luxury car segment with a strong brand, forward-looking product strength, and a rich lineup of large luxury car products, leading the development of large luxury cars with innovation, and fully meeting market demand.