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First impressions of the new BMW 7 Series: Crystal Ball and Magic House

First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series and BMW i7's simple appearance is a precursor to the brilliant light and shadow emitted by the ring flare grille, daytime running lights and split headlights. Being able to touch two BMW flagships at zero distance for the first time allows us to instantly travel into a new era. BMW has magically dedicated works to this market that may have far-reaching influence.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House
First impressions of the new BMW 7 Series: Crystal Ball and Magic House

BMW announced that the 7th generation OF BMW 7 Series will be produced at the Dingefen plant in Germany, with engineering development in Germany and the design inspired by China. The statement itself is intriguing, and given that nearly half of the BMW 7 Series' sales come from China, it would come as no surprise what would happen in the future.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House
First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series is large, with a length of 5391 mm, a width of 1950 mm, a height of 1548 mm and a wheelbase of 3215 mm. Although the spacious interior of the car can almost make the occupants sitting in the back lie flat, the overall visual appearance of the vehicle is quite compact.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House
First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The exterior focus of the new BMW 7 Series comes first from the front end, the lighting technology gives the family design a bit of majesty and mystery, and the side of the car outlines the king with smooth and elegant lines. The C-pillar's Horn chrome trim is a bit exaggerated in size, and the matrix geometric dark grain of the rear window has both a decorative effect and a rear privacy protection device. For the BMW i7, the blue elements that dot the vehicle contribute to the recognition. The rear of the new car adopts a 3D three-dimensional suspension LED taillight design, and the taillights are decorated with intriguing matrix geometric dark patterns on both sides.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House
First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series cockpit is like a modern magic house, everything is simple, everything seems to be very complicated. First of all, the selection of materials for the interior of the cockpit is very special, the Merino leather/cashmere combination is comfortable to the touch, the rear seat back adjustment can be up to 42.5 degrees, and it is equipped with an integrated leg rest. Local treatments such as crystal-textured interior components, perforated wood trims, and metallic speaker covers are exquisite, and each place stands up to scrutiny like a work of art.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House

Along with the superior materials and craftsmanship, there is also the light and shadow atmosphere created by the invisible technology of "Shy Tech". The BMW wrap-around interactive light belt surrounds the cockpit, and the light effects of the flickering lighting are melodious, which is not comparable to some "nightclub style" atmosphere lighting effects. The new car integrated suspension curved screen feels a bit beautiful, not simply to win by size, but by content. The newly designed panoramic star-orbit canopy is worth savoring, and the effect is a matter of opinion.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House
First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series' self-opening and closing doors are innovative and have many ways to open doors, including buttons, voice, My BMW APP, central control screen and key. The new car comes standard with premium zone 4 automatic air conditioning and is equipped with a nanoscale air purification system. Bowers & Wilkins 4D Diamond surround sound system comes with 36 speakers.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series is equipped with the new BMW iDrive and BMW OS 8.0. THE BMW Smart Personal Assistant has a new "double-eyed" design, and the effect created may only be realized if you have tried it yourself. The new BMW Smart Personal Assistant supports front and rear wake-ups, adding up to 20 new functions. The vehicle offers 7 different themed modes, including four new My Modes for the first time: "Soothing Mode", "Delight Mode", "Digital Art Mode" and "Cinema Mode".

First impressions of the new BMW 7 Series: Crystal Ball and Magic House
First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The rear row of the new BMW 7 Series is deeply rooted in consumer preferences. THE BMW SUSPENSION GIANT SCREEN IS GUARANTEED BY A 8K 31-INCH ULTRA-WIDE PANORAMIC DISPLAY TO ENSURE THE SUPPLY OF AUDIO-VISUAL ENTERTAINMENT, AND THE "iQIYI ON THE CAR" HAS BECOME A REALITY, AND THE INTRODUCTION OF HUAWEI APPLICATION MARKET IS ALSO UNIQUE IN THE CURRENT MARKET. BMW's innovations also include a 5.5-inch armrest touch screen on the door panel that switches to "cinema mode" at the touch of a button. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series offers all-electric, plug-in hybrid and combustion engine drive systems, with the BMW i7 equipped with the fifth-generation BMW eDrive system, which is expected to have a range of more than 600 km. The fuel version is also equipped with a 48V light hybrid system that provides L2 advanced driver assistance features.

First impressions of the new BMW 7 Series: Crystal Ball and Magic House

The new BMW 7 Series is like a treasure trove of innovative technology, radiating the power of the times under the glow of the shining "crystal ball". Although we are more confident in BMW's creativity in vehicle tuning and road driving, at the moment, we are already deeply attracted to his magical cockpit. Perhaps, it really takes a while to learn in the cockpit to fully grasp the connotations.

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