BMW's flagship enters the era of pure electricity, innovating the BMW i7 to lead the BMW Group to electrification and sustainable development
Inspired by China, the innovative BMW i7 perfectly interprets the new thinking of "home in China"
BMW's lineup of large luxury cars has been completely "renewed", and the new BMW X7 has started at the same time
(Beijing/Munich) Anchoring a clear route and accelerating the electrification offensive, the BMW Group is leading the large luxury car segment into the era of pure electric. On April 20, the new BMW 7 Series held its world premiere in Beijing, showing the world the innovative BMW i7 for the first time. This will be the fifth pure electric product brought by the BMW Group to China and the flagship of the BMW Group's pure electric product lineup.
Chiptzer, Chairman of the BMW Group, said: "The new BMW 7 Series is our pinnacle, combining trendsetting subversive design with innovative technology. The innovative BMW i7 is the strongest of the 7 Series, the latest example of BMW's successful development and determined electrification transformation. ”
BMW's flagship enters the era of pure electricity, innovating the BMW i7 to lead the BMW Group to electrification and sustainable development
The innovative BMW i7 is a new achievement of the BMW Group in the field of electrification. The new car is equipped with the bmw group's fifth-generation electric drive system, and also adopts advanced computing platforms and intelligent equipment, which technically has the possibility of L3 automatic driving; the intelligent cockpit brings a series of unprecedented innovations and artistic designs, BMW surround interactive light belt, BMW suspension giant screen and glittering panoramic star orbit sky curtain, highlighting the breakthrough design concept everywhere.
The innovative BMW i7 is the leader in the acceleration of electrification in the BMW Group. It is expected that in 2022, the BMW Group will have 15 series production and trial production of pure electric vehicle models, covering about 90% of the luxury car segment. With the recent domestic and BMW i7 debuts in China, BMW will provide five pure electric models for Chinese customers. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China. BMW's "next generation" model, which represents a leap forward in next-generation technology, will begin trial production in 2024 and be introduced to the market in 2025.
The innovative BMW i7 is also a vivid representation of the BMW Group's sustainable strategy. The BMW i7's battery and vehicle production is all made of green electricity, while the application of high-quality recycled materials further reduces carbon emissions. The BMW i7 offers customers a stylish Merino leather/cashmere combination interior. The new car also uses high-standard recycled aluminum in a targeted manner, significantly reducing carbon emissions in the supply chain. The launch of such a pure electric large luxury car once again confirms the BMW Group's development concept of "no sustainability and no luxury".
Inspired by China, the BMW i7 perfectly interprets the new thinking of "home in China"
Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "The new BMW 7 Series was developed in Germany and the design was inspired by China. China is not only the world's largest market for the 7 Series, but also a leader in future automotive design trends. We believe that today's China's movements will lead the world's direction tomorrow. ”
Based on the perception of China's traditional humanistic spirit and contemporary enterprising spirit, the new BMW 7 Series brings a subversive leap forward in the design of BMW's large luxury car. The imposing exterior reflects confidence and ambition, while being extremely affinity and intellectual; the cockpit design combining "invisible technology" and "digital art" focuses on modernity; and the ingenious selection of materials and craftsmanship creates an immersive and exclusive luxury experience. Cao Fei, a world-renowned Chinese artist, was invited to design an exclusive "Digital Art Model" for the new BMW 7 Series, which has left a distinctive Chinese imprint on the new car.
In particular, the innovative BMW i7 perfectly interprets BMW's strategic thinking of "home in China". As the electric flagship of the BMW family, the innovative BMW i7 offers Chinese customers a truly exciting and exciting car in the large luxury car class. The new car is equipped with dual motors, bringing a cruising range of more than 600 kilometers, allowing customers to combine pure green travel with respect for comfortable driving pleasure.
The lineup of large luxury cars has been completely "renewed", and the new BMW X7 has started at the same time
The debut of the innovative BMW i7 means that BMW's all-electric product lineup has expanded into the large luxury car segment. On the day of the event, the new BMW 7 Series also brought a highly personalized selection of two-color paints, and also showed off the new BMW X7 for the first time. BMW's lineup of large luxury cars is expanding day by day, bringing unmistakable recognition with its exclusive design language, leading the trend of luxury car design and in line with the enterprising spirit of Chinese society.
The new lineup of large luxury cars is the embodiment of the BMW Group's ability to leverage its strengths and fully assume its responsibility to customers, society and the environment. These exciting products prove that the BMW Group is firmly innovating and paying close attention to customer needs, integrating successful development and firm transformation into one, taking China as its home and resonating with China at the same frequency to create a better life.
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