Remember two weeks ago, we ushered in the official launch of the new BMW X5 and pure electric BMW i3. It is understood that this year, BMW Group will launch a new round of electric offensive and present 7 new energy products in the Chinese market: including 5 pure electric models, BMW iX, BMW i4, BMW iX3, pure electric BMW 3 series, pure electric flagship, and 2 plug-in hybrid models.
Today we usher in BMW's first pure electric luxury flagship sedan i7 and the new BMW X7 will also shine on the scene, with more and more new products on the market, BMW is accelerating the promotion of electrification strategic offensive, highlighting the innovation and reform trend to lead the luxury brand market to continue to develop the confidence.
The innovative BMW i7 constantly breaks through itself with innovation
The BMW i7 is BMW's world's first all-electric luxury flagship sedan. Of course, this car is also the most anticipated new car for many BMW fans. At present, with oil prices rising continuously, the popularity of new energy vehicles can be described as having a large wave of market fans.
The new generation of MW 7 Series and i7 is based on the new CLAR architecture platform. From the appearance alone, the biggest highlight of the BMW i7 is the two-kidney grille that emits light. Not only that, but the size of the double kidney grille is much larger and more eye-catching than any previous model. The fuller front shape gives us a rolls-Royce-like posture with its head held high, and combined with inlaid Swarovski crystal daylights and split headlight sets, the new BMW 7 Series luxury aura is further enhanced.
The new BMW 7 Series is 5391 mm, 1950 mm and 1548 mm in length, 1548 mm, with a large body, supplemented by simple and smooth lines running through the car, and the bold and majestic design style is a new attempt by the BMW Group. The newly designed recessed door handles are flush with the body, and the exterior mirrors are aerodynamically optimised to reduce the vehicle's aerodynamic resistance for better aerodynamic performance.
It is worth mentioning that the BMW i7 has invested a lot in the mute of the carriage. For all sources of noise, BMW uses a variety of innovative ways to bring a unique experience of noise reduction and comfort to BMW i7 occupants. In addition, BMW's personalised two-tone paint selection is also available, and in this generation of BMW 7 Series, we see the brand strive to achieve both luxury and sustainability.
In the design of the interior, the new layout of the carriage gives us a refreshing visual effect, BMW i7 no longer uses those traditional trim panels, but adopts a penetrating light strip, so that the luxury experience can appreciate the beauty of technology and fashion, and there is a large curved screen behind the BMW i7 two-frame multi-functional steering wheel, providing another plus for the new 7 Series.
In fact, this curved screen includes a 12.3-inch dashboard and a 14.9-inch entertainment central control screen, and the overall tilt is tilted towards the driver. It is reported that BMW i7 will be equipped with a new theme mode (My Modes) and the latest generation of BMW iDrive operating system, with a high level of intelligent experience, in the current new energy market has a considerable competitiveness.
In addition to the curved screen in the front row, the BMW i7 is also equipped with a 32:9 ultra-wide ratio 31-inch ultra-wide curved screen in the rear seat, and the resolution is as high as 8k. This large screen can support 5G network functions, and this large screen can also be folded to the roof of the car, which can realize the playback of streaming entertainment content. This allows rear passengers to enjoy immersive cinema-like treatment on the BMW 7 Series. In order to meet these needs and to differentiate itself from its competitors, BMW adheres to the user-centric approach and focuses on meeting customer needs.
In fact, as a leader in the field of traditional luxury cars, BMW has inherent advantages in automobile research and development and manufacturing. The BMW i7 is not an "oil-to-electricity" model. The front and rear axles use the fifth-generation electric drive system developed and produced by BMW, which is the same as the electric drive axle used on the iX and i4, but the power output has been adjusted, bringing more excellent and innovative pure electric driving pleasure, and also providing favorable conditions for the overall layout of the vehicle, bringing a cruising range of more than 600 kilometers. In addition, the BMW i7 will support L3 level assisted driving functions, which is technically possible for L3 level automatic driving, making our daily travel in the future extremely easy and convenient.
Reform and innovation are stable and good, and continue to improve the brand lineup
In addition to the unveiling of BMW's new car, this event is actually more to express BMW's determination to pursue electrification and digitalization to the world. In the Chinese market, BMW also has clear goals. By 2025, BMW says a quarter of the models it delivers in China will be pure electric vehicles.
Previously there are BMW iX3, BMW iX, BMW i4 and most recently the new BMW i3, and now there is a pure electric luxury flagship sedan BMW i7 to join, with the intensive launch of pure electric vehicle models, BMW Group's new energy strategy in the Chinese market is entering the harvest period. Since 2014, the BMW Group has sold more than 150,000 new energy vehicles in China.
According to the data of compulsory insurance, in the first quarter of 2021, the BMW Group insured 2463 pure electric vehicles in the Chinese market. Based on three times the data of the same period last year, the number of insured vehicles in the first quarter of this year was close to 7500 vehicles. The number of insured vehicles in the first 1-2 months of this year was 2346 vehicles, so the number of insured vehicles in March is expected to reach 5000 vehicles, which is still considerable. Since 2014, the BMW Group has sold more than 150,000 new energy vehicles in China.
The launch of the innovative all-electric BMW i7 means that BMW's pure electric product array will expand into the large luxury car segment, and for the first time, the exclusive luxury, respect and comfort of the BMW brand large luxury flagship sedan will be perfectly integrated with zero-emission pure electric driving. Since its birth in 1977, the BMW 7 Series has undergone six generations of evolution, each generation represents the highest standard of automotive manufacturing technology, and with many industry-first innovative technologies, it has become the leader of the times, and now, the emergence of innovative BMW i7 symbolizes the emergence of the luxury new energy market disruptor.
Public Opinion Car: Innovative BMW i7 Luxury New Energy Market Disruptor
In the global market, the BMW Group will mass-produce and trial-produce 15 pure electric vehicle models this year, covering about 90% of the market segment. In addition to the BMW iX, BMW i4, BMW i3, BMW iX3 and other models that are already on the market, there are also pure electric models of the BMW 5 Series, BMW 7 Series and BMW X1 series.
At present, the BMW Group is meeting the diversified needs of consumers with strong brand and product strength. While accelerating the process of digitalization and electrification and focusing on the development of digital systems in the car, the field of electrification also has a clear plan and continues to lead the luxury car segment. With the increase of pure electric products and the growth of market demand, the BMW Group plans to deliver a total of 2 million pure electric vehicles by the end of 2025.