Car stuff (public number: chedongxi)
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Following Tesla's all-time low price, Huawei also began to reduce prices.
Just this morning, the official release of the company said that from 8:30 today, some models of the company will be sold at the new price, and the price of the updated M5 pure electric version is 25.98~289,800 yuan, and the price of the M7 is 28.98~309,800 yuan, and the overall price reduction is between 2.88~30,000 yuan.
▲The latest price of some models
The company has obviously learned the lesson of Tesla's fierce rights protection after the price reduction, and has also made certain feedback to the old owners, providing free maintenance and rights and interests worth 3.3~35,000 yuan for all models currently on sale.
After the official cancellation of the national supplement this year, many domestic car companies have announced a certain degree of price increases, Tesla is the representative of price reduction against the trend, and Qianjie also chose to follow.
More importantly, the price reduction not only gave potential users benefits, but also appeased the old car owners and made the activity more powerful.
After the completion of this price reduction, the competitiveness of the two models will be further improved, the M5 has stood in the same price range as Tesla Model Y, giving consumers more choices, and its M7 price has also dropped to about 300,000, which will also occupy a greater advantage in the range extension market.
Qianjie is a high-end new energy vehicle brand jointly launched by Huawei and Cialis in December 2021, and it is also a new attempt by Huawei after entering the automotive industry. According to public information, more than 75,000 vehicles have been delivered since the official delivery in March 2022, and with this official price reduction, it is expected to achieve good sales results this year.
First, take into account new and old car owners Ask the official announcement of price reduction
At present, there are a total of M5 and M7 models on sale, and M5 is also divided into extended range version and pure electric version, and this price reduction is mainly concentrated in the pure electric version of the M5 and the M7 model.
The latest price of the standard version of the M5 pure electric rear-drive is 259,800 yuan, compared with 288,600 yuan previously, and the overall price reduction is 28,800 yuan.
The latest price of the M5 pure electric four-wheel drive performance version is 289,800 yuan, compared with the previous price of 319,800 yuan, a price reduction of 30,000 yuan.
The latest price of the M7 Comfort version is 289,800 yuan, and the latest price of the luxury version is 309,800 yuan, and the price reduction of both cars is 30,000 yuan.
For the old car owners, the Qianjie side has also given enough sincerity, and the M5 model will be given 2 years of basic maintenance, it is worth noting that this right can be enjoyed by the pure electric version and the extended range version.
▲Ask the world to give old car owners certain welfare feedback
As for the protagonist model of this price reduction, Qianjie also provides additional feedback, Qianjie M5 pure electric series can enjoy 33,000 yuan of rights, including the first owner to extend the warranty of the whole vehicle to 8 years/160,000 kilometers (estimated value of 21,000 yuan), and will also give 120,000 AITO points (worth about 12,000 yuan).
Users of the M7 Comfort Edition and Deluxe Edition can receive rights worth 35,000 yuan, including the first owner's extended warranty to 8 years/160,000 kilometers (estimated value of 23,000 yuan) and 120,000 AITO points (worth about 12,000 yuan).
As for the first owner who purchased the flagship model of the M7, the warranty of the whole vehicle can be extended to 8 years/160,000 kilometers (estimated value of 23,000 yuan).
On the whole, the price reduction and Tesla's previous price reduction are-for-tat, giving new and old owners benefits and making it easier to get recognition from users.
But it should also be noted that the ability to do so is also related to its overall sales are not much, so far a total of 75,000 cars have been sold, with an average discount of about 30,000 yuan per car, which will not increase too much cost. Tesla's current price has exceeded one million units, and the overall market size is even larger, and it is difficult to take into account new and old owners.
However, in the tide of price increases of many models, it has also bucked the trend to reduce prices, and its sales may also be further increased this year, becoming one of the players in the new energy market that cannot be ignored.
Second, 10 months after listing, the sales volume exceeded 10,000 in 4 months
In March 2022, a dark horse appeared on the new energy vehicle track, and the M5, the first car under AITO, a high-end brand jointly created by Huawei and Cialis, officially began delivery. According to China Securities News, the cumulative delivery of the M5 exceeded 10,000 units in 87 days. Since then, Qianjie has continued to create sales myths with a strong attitude.
According to the official data provided by Cialis, it can be seen that the car is growing steadily throughout 2022.
▲Huawei asked about 2022 sales data
Among them, the growth in March ~ June was relatively fast, and the growth slowed down in July, but it still achieved a high volume. In the following months, the company revealed its true strength, and it can be seen that the monthly delivery volume of the company from August to December exceeded 10,000.
An exception was November, when deliveries were only 8,260 units, due to a serious decline in production capacity at the Chongqing production base of Horizon Motors due to the impact of the epidemic that month, resulting in a sharp drop in deliveries of the Horizon series.
The long-awaited question world waited for a wave of doubts: Is Huawei's "halo" not good? But soon, in 2023, this doubt is self-defeating.
On the first day of the new year, the AITO brand announced the delivery data for December 2022, and Qianjie Auto delivered a total of 10,143 vehicles in December, once again achieving a monthly delivery volume of more than 10,000. Subsequently, the passenger association announced the December 2022 retail sales ranking express, and the cumulative sales of M5 in 2022 were 56,855 units.
It has to be said that the sales of this dark horse for the whole year of 2022 lived up to expectations.
Conclusion: Competition in the new energy vehicle market has intensified
In recent years, new energy vehicles have become an irreversible trend, and the scale of the domestic new energy vehicle market is also expanding.
Under such a trend, traditional car companies are actively carrying out new energy transformation, BYD, GAC have achieved excellent results, but also more and more new car companies have joined this ranks, at present, NIO, ideal, Xiaopeng, Nezha, Zerorun, Qianjie, Extreme Krypton and other brands have achieved good sales results last year.
Tesla's every move continues to affect the domestic new energy vehicle market.
After entering 2023, new and old car companies are still continuing to make efforts, Tesla and Qianjie have ushered in price reductions, the entire market has become more rolled, for car companies, this year's market competition will be more intense, and for ordinary consumers, there are more choices to consider.