Recently, there is news that Huawei has made a big move, and it will cooperate with Xilix to create a new car brand AITO. This was good news, but it sparked dissent from the old customers of the SF5.
Since its release, the new model, the M5, has attracted the attention of industry insiders and car enthusiasts. This model is different from the previous SF5 model, Huawei has been deeply involved in design and development, which is also huawei's first deeply empowered new car.
Now that the order for the new model has reached 7,000 units, it can be seen that this model designed by Huawei for the first time is highly recognized in the minds of the public.
However, after the release of new brands and new models, it has aroused the doubts of old car owners. Consumers who have already purchased the Cyris SF5 find that the model they just bought has now stopped booking. For our consumers, the most concerned is the after-sales service of the vehicle. However, many SF5 car owners have found that the official service center has changed its name and changed from the original SF5 to the AITO brand. Car owners are therefore questioned, believing that the model they have just purchased is likely to have the problem of after-sales service.
We all know that the market ownership rate of models is very important, if it does not reach a certain number, it will lead to insufficient service and the retention rate of vehicles cannot be guaranteed.
It is understood that a number of car owners have begun to protect their rights. Owners believe that only one month to pick up the car, the official will be the Cyrus SF5 completely erased, the vehicle's after-sales maintenance and service can not be guaranteed at all. Car owners describe themselves as the first and, of course, the last.
On January 5, amid the owner's skepticism, Cyrus finally responded publicly to the matter. In this open letter to users, Xilis first admitted that he was a young brand and thanked users for their support for the brand, especially in the face of chip crisis, the trust and support of users is their biggest motivation. The open letter denied rumors that the SF5 would stop selling, saying it would continue to accept orders for models.
Cyrus said it would implement preferential policies for the first owners of the SF5. Among these preferential policies, including the three-electric system can enjoy an eight-year 160,000-kilometer warranty, and can enjoy the upgrade of the vehicle, and the lifetime warranty of the range extender. If the first owner continues to buy other models of the company within four years, he will be given a greater discount, and can enjoy a cash discount of up to 10,000 yuan.
The after-sales problems and product quality problems that car owners are concerned about have also found answers in this open letter. Xilis said that it will do its best to improve after-sales service and let users use the brand's models with confidence. For the commitment made by Cyrus, we consumers can temporarily rest assured that we do not have to worry about the after-sales problems of the vehicle.
Although Cyrus SF5 is nominally a brand of Cyrus and Huawei, Huawei's participation in it is not high. The annual sales volume of this model is only about 7,000 units, and due to the market environment, sales fell by more than 30% in November last year. The birth of the M5 model made the situation of SF5 even more embarrassing, and the only sense of existence was gone.
The sales performance of this model itself is not ideal, if it does not reach a certain retention rate, the supply of accessories and the future maintenance of three packages are all problems. Our consumers are most concerned about the goods they buy, and they can't get follow-up maintenance and services. And the vehicle is a high-end consumer goods, in the process of using the car, there will definitely be a variety of problems, if you do not get perfect service, it is bound to affect our car experience. So the worries of car owners are also reasonable.
Through this open letter, we also saw the official attitude, and made some guarantees for the supply and maintenance of after-sales parts. But when seeing the brand being replaced by AITO, the mood of car owners must also be very complicated. In just a few months of buying a car, there is no sense of existence, which is also an unacceptable fact for the owner.
Cars are high-end consumer goods, not only high cost of purchase, but also a long use cycle, it is different from electronic products such as mobile phones, and it also requires a long cycle of maintenance after purchase. When other electronics are sold out, it is the end of the transaction. Cars are special commodities, delivery is only a beginning, the supply of spare parts and future maintenance is an essential service. It can be said that without perfect after-sales service, car sales will be difficult to move forward.
The occurrence of this incident has also sounded the alarm for car companies, we have purchased vehicles at the same time, but also purchased vehicle services, product experience for the development of brand cars has a vital role. I hope that through this matter, car companies can sum up the lessons learned, so that our car market can get a healthy development, but also let our consumers feel more at ease when buying a car.