The water army group in the era of traffic is bound to be vulnerable in the face of Chinese cars moving forward together.
Car companies in the era of traffic are experiencing a difficult choice. This year's Beijing Auto Show is a mirror of the traffic era. In the spotlight, it is Lei Jun, Zhou Hongyi and a group of Internet celebrities, but the car companies that are really committed to technology have been reduced to background boards, are they in the same stream, or are they alone? This is an option for multiple-choice questions.
Looking back on the passenger car market in the past two years, such multiple choice questions have occurred repeatedly, such as Great Wall Motor's crackdown on the water army, Chery Automobile's immersion in the field of technology, and BYD's refined research products, all of which respond to the traffic era in different forms and provide users with better products and services with the power of industry examples.
Problems in the passenger car market are once again being played out in the commercial vehicle sector. With the further expansion of the commercial vehicle market and the acceleration of the overall transformation of commercial vehicle companies, this field has become a new stronghold for the water army. For example, on May 11th, Foton Motor, like the Great Wall and other passenger car companies, held a briefing under the pressure of "Internet black", although it was not as "tragic" as Luo Yonghao tore Wang Ziru back then, but the situation was somewhat similar, all for "a battle without a winner" and fighting, and also for the industry to fight for righteousness.
Technology and products out of the circle is the last word
"The end statement seems to have no pattern, and ignoring it seems to be a tacit acquiescence", the incident between Luo Yonghao and Wang Ziru, which caused a sensation on the Internet that year, set the tone for the corporate confrontation media.
No matter what the result is, the enterprise is the losing party, and a casual sentence from the water army or the cyber black may cause great harm to the enterprise, and there is a high probability that there is no need to bear any actual responsibility, which is the core reason why the cyber army has no fear.
The same is true in the Foton incident, a media under the guise of "speaking for cardholders", but doing the job of filling their own pockets, "smeared" Foton Motor's gas technology, environmental protection emissions and product quality, and at the same time instigated conflicts between cardholders and dealers and brands in order to seek improper benefits.
But Foton Motor did not compromise on this, Foton Motor vice president, spokesman Liu Xuguang said: "Let people fall into the trap of self-evidence, is the lowest cost and the most vicious means, if not stopped, the source, every enterprise, every individual may become a victim of online violence."
In fact, in the face of rational analysis of the problem, the media has pointed out the shortcomings of Foton Motor, and Foton Motor has always responded with an attitude of acceptance and encouragement in the past. However, the self-media's guiding smear made Foton Motor have to prove itself, with the courage of "although tens of millions of people go to me", not to win or lose, and to fight for the integrity and bottom line of the industry.
Judging from the development of events, Auto Culture believes that the media mainly uses "bandit logic" to judge, and is suspected of artificially fabricating data to confuse the public. For example, it is called "the use of gas technology card friends for the guinea pig", as we all know, no matter what kind of new research and development technology used by car companies, the use of landing vehicles must be strictly inspected by the relevant national departments, and gas technology has long been widely used in commercial vehicles such as buses, sprinkler trucks and other fields, because of the environmental protection, energy saving, high efficiency of clean fuels and is famous, but because it has a higher quality calorific value than diesel and other energy sources, some failures are inevitable.
New technologies bring new benefits, but they inevitably come with new problems. Foton Motor, as one of the pioneers in the field of new energy vehicles in China, has begun to explore and invest in hydrogen fuel vehicle technology since 2006, and has accumulated 19 years of research and development experience. In this process, Foton is not only committed to technological innovation, but also in practice to continuously promote the commercialization process of hydrogen energy vehicles, is accelerating the solution of these problems, and provides complete maintenance services for card friends, such as in November last year, held in the "Beijing International Youth Innovation and Development Forum Hydrogen Energy Sub-forum", Foton Motor on the hydrogen fuel cell technology was explained in detail.
The same is true for environmental protection emissions and product quality issues, the media and a cardholder artificially increase the energy consumption of products with improper driving methods such as long-term speeding and sudden braking, just like Wang Ziru tested the hammer mobile phone with improper use conditions during the evaluation process, such as taking pictures and dissipating heat.
Even in the face of this kind of questioning, Foton Motor responded and explained with the attitude of "solving the problem" for the first time, and at the same time entrusted a third-party organization to carry out icing tests, crankcase pressure tests, and PEMS tests on the engine and the whole vehicle, and repeatedly carried out several engine bench tests at different temperatures and under different working conditions, and even non-standard tests under extreme conditions. Relevant agencies have given clear test results, Foton Motor's products fully comply with national environmental protection requirements, and there is no emission problem.
"As long as a user has emotions and misunderstandings, it means that we are not good enough, and we always find the reason from ourselves first." This is Liu Xuguang's resounding response in the briefing, and it is also the guideline of Foton Motor in the past few decades.
From a certain point of view, this Foton Motor's briefing is not to fight with a certain media, or even to set an example for the industry, but to really let cardholders eat "reassurance", so that cardholders understand that "technology and products are the last word out of the circle, and traffic and water army are just a temporary storm".
With cardholders as the center, we will comprehensively accelerate the transformation of enterprises
At the briefing, Liu Xuguang, vice president and spokesman of Foton Motor, said: "It is the meaning of Foton Motor's existence and its responsibility and mission as an OEM to let truck drivers enjoy the best products and services, alleviate their labor intensity, and provide a comfortable car environment."
Foton Motor is well aware that "every truck driver has to support a family behind them, they are fathers, husbands, sons, and the pillars of every family." They are busy day and night, maintaining the economic blood of the country." Therefore, in recent years, we have continued to transform around cardholders to provide products and services that keep pace with the times, and spare no effort for cardholders to move towards a new life.
In the article "Foton, which makes everything move more freely", lives out the look of a catcher in the wheat field", Auto Culture has analyzed the transformation of Foton Motor, and under the five strategies of dual carbon strategy, new energy strategy, building a digital ecosystem, globalization strategy, and brand strategy renewal, what is hidden is Foton Motor's sense of responsibility and mission for card friends, the industry and the market.
On the market product side, Foton Motor will focus on pure electric in the urban market, take into account hybrid and high-power pure electric in the urban agglomeration market, and in the trunk logistics market, it will be suitable for oil, gas and gas, electricity for electricity, mixed and hydrogen, and adapt to the actual needs of different cardholders with different technical routes to help cardholders achieve maximum economic benefits.
In terms of channel services, Foton Motor will enhance user value through three aspects, including promoting dealers to transform from traditional sales, service, and accessories to customer management, second-hand cars, card friend matching, operating leasing, energy supply and other businesses; Comprehensively upgrade the terminal store format, build a new energy ecological port and ecological store customer management system; As well as accelerating digital transformation, building an efficient operation system, and driving the company and dealers to low-carbon and green transformation through end-to-end process and digital transformation, achieving accurate insight into customer needs, improving product delivery efficiency, improving customer response speed, further optimizing the management structure, and achieving an overall improvement in operational efficiency and operation quality.
Through the above measures, it can be seen that Foton Motor focuses on the practical interests of cardholders, annotates the value of users with practical economic benefits, and takes the "double carbon" strategy as the core driving force to drive the transformation of the commercial vehicle market to the "user era", which is fully in line with Foton Motor's commitment to "let users have more choices and more guarantees for life" in the briefing.
Driven by this, Foton Motor has been well recognized by users, with cumulative sales of more than 630,000 units in 2023, a year-on-year increase of 37.1%. In this year, Foton Motor continued last year's growth trend, achieved a good start in the first quarter of this year, and the net profit ushered in stable growth, and the brand continued to broaden the road to upward and new development.
Let China redefine the global commercial vehicle
It is unimaginable that behind the smearing of car brands by domestic water armies, it is the unanimous praise of Chinese cars by foreign netizens.
In the passenger car market, whether it is the Great Wall mentioned above, or BYD, Chery and other brands are the target of cyber black, but these same brands have led Chinese cars to gain a firm foothold overseas step by step. The reason behind it is not difficult to perceive that the goal of the domestic water army is interests, while foreign netizens have no interest entanglement with domestic brands, and there is no so-called "fan circle culture" in the automotive field.
Chinese automobiles are redefining global automobiles, which is not affected by the traffic era, and it is also the mission of leaders in various fields to strive for - and Foton Motor is also coming with this sense of mission to the briefing.
In line with Chery, Great Wall and other brands, Foton Motor is the pioneer of China's automobile exports in the field of commercial vehicles, and the hard work and precipitation in the past decades have created Foton Motor's excellent performance of exporting 131,000 units in 2023, continuing to occupy the first place in China's commercial vehicle exports, refreshing the gold content of "a new height for China, a new starting point for Foton".
The acceleration of China's automobile exports is a "mission must be achieved", which is also due to the trend.
Do not shy away from talking, the start of China's automobile industry is standing on the shoulders of the Western manufacturing industry, but now, new energy and intelligence have brought new opportunities, the automobile culture has been interviewed to hear the senior management of the Guangzhou Automobile Group have said, "If you can't seize this opportunity, then we are all sinners of the times", talk about the "Chinese automobile" four words are inspiring, because it exactly bears the Chinese imprint, and the nation is closely related.
On the market side, the involution of the passenger car market led to the situation of "increasing revenue but not increasing profits" faced by a large number of car companies last year, which is rooted in the saturation of domestic demand, and exports are the only solution to solve this problem.
But exporting has never been a company's business, and if there is a problem with any brand, then the responsibility may ultimately be attributed to all brands in a certain country - such as the Samsung mobile phone incident in South Korea, which affects not only mobile phones, but the entire sales of Korean consumer goods in China.
Therefore, Mr. Liu Xuguang believes that Jiefang, Dongfeng, Shaanxi Automobile, Jiangling, JAC, etc. are all respectable enterprises, and said: "Driven by the three waves of new energy, intelligence and globalization, today's commercial vehicle industry is facing huge opportunities and challenges, and we should focus on technological innovation and model innovation, and work together to make China's commercial vehicles go to a broader global stage and let China redefine global commercial vehicles." ”
Therefore, in the difficult year of 2023 in the industry, Foton still invested more than 2 billion yuan in research and development, leading the trend in the fields of new energy, autonomous driving, and solid-state batteries, while accelerating the expansion of markets such as Mexico, Peru and Indonesia, and frequently obtaining large orders overseas, continuously expanding and spreading the international influence of "Chinese intelligent manufacturing, Chinese brands, and Chinese automobiles".
The water army group in the era of traffic will inevitably be vulnerable in front of the Chinese cars that are moving forward together.
There is a text that says:
A true warrior who dares to face up to the dripping blood. For the interests of the majority of cardholders and the healthy development of the industry, Foton Motor took the lead in fighting against "Internet black" and rectifying the bad atmosphere of the commercial vehicle market.
Chinese cars should not be competitors, they should be competitive teammates. As Liu Xuguang said, "justice and truth will never be coerced by traffic", and as Foton, Jiefang, Dongfeng, JAC and other car companies further refine their technology and go abroad, bringing real benefits to global card friends, Chinese automobiles will redefine global commercial vehicles, and will also ban the era of traffic, presenting a new era of users. (Cars have culture Ouyang/text)