Recently, in an interview with car blogger Wu Pei, Yu Chengdong, CEO of Huawei's automotive BU, responded one by one to the current situation of Huawei's automotive business, the 300,000-year sales target, the reasons for the selection of partners, and the remarks that he is a "layman" in the automotive industry.
Can successful experiences in the mobile field be copied to the automotive field?
In the era of machinery industry, the chassis, engine, and wave box are the core elements, and now is the era of change. Yu Chengdong said that the chassis is becoming more and more standardized, in the past, the traditional mechanical part was replaced by batteries, motors, electronic controls and power management, and the above intelligence is the core of differentiation, which also hits the place where Huawei's advantages are. Huawei has accumulated in motors, electronic controls, and power management.
Whether it is the motor CPU moving towards high-voltage silicon carbide, compound semiconductors, or millimeter-wave radar, lidar, AI training, And Hongmeng ecology related to automatic driving and smart cockpits, this is what Huawei is best at.
Image source: Huawei
Yu Chengdong said that cars and mobile phones have a lot in common, first of all, they are consumer goods, it is inseparable from the experience, quality and brand of these three elements, he often in the beta user group enthusiastically ask questions. In addition, the fission formula of the mobile phone industry in the past was 4 to the nth power. He believes that as long as the product experience is good and the quality is good, it will definitely be able to outperform.
"At the beginning, I didn't know that the car was missing a core to this point"
"In the absence of cores in the global automotive industry, it is impossible to deliver 300,000 vehicles a year because the supply is not available." Yu Chengdong said frankly, "When I first entered this field, I was not very clear about the supply situation of this industry, and I did not know that this industry lacked cores to this point. ”
A chip of 10 pieces of 20 pieces was fried to 2500 yuan a piece, and 9 chips were used on a car, which was too expensive. Yu Chengdong said that he could not accept such a high premium, and would rather sell less than get used to this atmosphere.
In March, more than 3,000 M5 vehicles were delivered, and according to Yu Chengdong's expectations, it is a miracle to sell 100,000 vehicles this year.
AITO asked the M5, image source: Huawei
And 300,000 vehicles is a vision, every month's sales are going up, when the monthly sales reach 30,000 vehicles, the annual sales can reach 300,000 vehicles.
Xiaokang's fighting spirit is very similar to the early Huawei
As for why xiaokang was chosen as a deep partner, Yu Chengdong said that the advantage of the main engine factory is in hardware capabilities, while Huawei is good at intelligence, and the two sides can complement each other's advantages.
Although Xiaokang is a private enterprise, it has a strong learning ability and a fighting spirit, which is very similar to huawei in the early days. In cooperation with the team of Xiaokang Xilis, the two sides launched the M5 with a full application of Huawei's smart cockpit in one year, which is a huge upgrade, and it seems that the reputation is still good, and the future remodeled models will also undergo OTA upgrades on the smart cockpit.
Yu Chengdong confessed that he was a car enthusiast, "I bought the first 1.6L, five-valve Jetta King when I was very poor in 1998, the second car was the 2.3 L Honda Accord, to the later BMW 530i, and then to the 5, 7 Series, Porsche ..."
Fights should be the first, and so should the car BU
Although the 300,000 Haikou vehicles he boasted about were punched in the face, Yu Chengdong remained optimistic about Huawei's auto business.
Yu Chengdong said that the fighting spirit is very important. As long as the team dares to fight, fight with blood all over their faces, get up and continue to fight, and beat them to death.
And Huawei entered the automotive field, "becoming the first" thing is both a belief and a vision. Yu Chengdong said that everyone knows that the highest mountain in the world is Mount Everest, and few people will remember which peak is the second highest.
Image source: Huawei
As for being called "Yu Dazui", Yu Chengdong laughed and said that he was not angry, "The cattle I bragged in the past were basically realized, and many of them were completed ahead of schedule and exceeded the quota." ”
This year is Yu Chengdong's 30th year in Huawei, but also the 7 years of his retirement countdown, Yu Chengdong said that he believes that under the continuous pursuit of his team, he will definitely be able to help the cooperative OEMs to be the first.