Venucia star is not only a product, it is also a few insights and thoughts of Dongfeng Venucia on the future situation and its own development in the past three years. In 2019, as a newly built SUV under Dongfeng Venucia, Ma Lei, general manager of Dongfeng Venucia, has high expectations for him. Two years later, has Venucia Star withstood the test of the market?
In the automobile complaint network, there are still more complaints about "Venucia Star", whether it is three major pieces or various mechanical problems, there are car owners spitting out, it can be seen that the car-making process and mechanical quality are general, then, has Venucia Star failed all consumers?
Venucia has sold a total of 7612 units in the four months of listing, and in July of the same year of listing, 2139 units were sold in the same month. At that time, Venucia's models, D60, T60, e30, T90 sales were 1760, 784 and 9, sales, Venucia Star is Venucia's magic weapon to make money; in the market segmentation field, the previous Venucia compared to other manufacturers Great Wall Geely Changan, has not had a shoulder-to-shoulder SUV model, the price range of 10.96-14.96 is also the benchmark Haval h6 and Changan CS75plus; On the official website of Venucia, the label of Venucia Star is "first class", which means that it can give customers a comfortable experience in the car; there is also a special introduction to venucia star's engine technology, venucia named "alliance technology";
Therefore, for Venucia, Venucia Star is the "straw of salvation", which cannot be lost, and once it is wrong, it is devastating to the future of Dongfeng Venucia.
On the car complaint network, Xiaobian sorted it out and found that the owner's main complaint about Venucia Star was two problems: "central control black screen" and driving failure caused by the gearbox, such as stalling and setbacks.
First of all, "central control black screen", which is very different from the "zhiqu technology" promoted by Venucia's official website, the screen is black, can not see, where is there fun to speak of? For this problem, most of the distributors explain that the communication module is caused, and only the communication module needs to be replaced. But the problem came again, the crux of the problem was found, many car owners and other replacement accessories are also a long time, there are owners directly new cars on the black screen failure, which is a great damage to the quality stability of Venus.
Another gearbox failure problem, here to focus on a point. In fact, at this price point, it is the most fierce price point of the domestic automobile fight, and it is also the market price range that consumers value most in the field to see the car. For the sake of sales and profits, each brand material has a focus, and it is understandable to selectively save costs. In the selection of transmissions, Venucia Star uses a 7-speed dual-clutch transmission jointly developed by SAIC and GM, which is the same as the main model of the 1.5T Buick Encore RX5, which is a dry dual-clutch. Because of its own structural characteristics, this dry double clutch wears out faster, and the low-speed 1, 2nd, and 3rd gears will be more frustrated, which is also a common problem.
Dry dual clutches have these drawbacks, why doesn't Venucia star choose a wet clutch, or simply a 6AT gearbox? The most immediate reason - dry double clutch costs much more than wet double clutch or 6AT! Of course, Venucia also understands the consumer's considerations, after SAIC's careful adjustment, the actual performance of this 7-speed dual clutch is still passable. Venucia Star also has a 48V motor drive, which will also play a good supplement to the vehicle power in the idling start stage, reducing excessive loss of the dry dual-clutch transmission.
Combined with the price range of Venucia Star 48V12.76-14.36 million, it will make customers who want to choose Venucia Star stop, this price range can choose the blue whale power version of Changan CS75PLUS or the hybrid model of Geely brand, so will the Venus star model planning be inappropriate? The above two problems have made Venucia Star gradually become a marginal model in the SUV market, and the immature automotive products are also short-lived in sales.
From the sales chart of the latest year, it can be seen that the total sales volume of Venucia Star is not even as much as the monthly sales of friendly brands, and the fall of Venucia Star also means that the strategy of Dongfeng Venucia to impact the 10-15W price point ends in regret. Thinking from another perspective, can the success of Venucia Star be exchanged for the success of venucia brand? Five or five open. Because there are many examples of domestic car brands relying on a single explosive model to eat the old, and finally going to extinction, the success of Venucia Star also has an impact on the sales of Venucia's models, because consumers choose Venucia Star, and they lose interest in T60, D60 and so on.
From the perspective of this model of Venucia Star, Venucia wants to impact a wave of high-end, and the aura of the appearance and the atmosphere of the interior are all created to create a sense of luxury. However, the positioning of Venucia Star directly targets the opponent at a number of domestic high-quality manufacturers, and there are also brands such as Chery, Southeast, Senya and other brands to catch up, in the current market environment, Venucia does not have self-research capabilities and quality support, which will make the way forward more difficult.