Venucia was originally a joint venture brand created by Dongfeng Nissan, and later achieved independence in 2017, ushering in a wave of peak sales, but since 2019, venucia's models have been sluggish. This situation does not improve much even after it is integrated.
Take venuciastar, an SUV model launched in April 2020, which is aimed at Chinese consumers, based on a new VSA intelligent module architecture, integrated with Renault-Nissan-Mitsubishi alliance technology, and positioned as a compact SUV.
But the sales of this car has not been ideal, from the data of 300 used cars, Venucia Star can only sell a few hundred units per month, and last November sold 784 units.
The exterior design of venucia star is more tough and fashionable, while adding a personalized brand family design, such as the special V-Galaxy star grille design, the electroplated star diamond decoration on the grille, and the special star logo, with the hard lines of the headlights, the entire front face is very fashionable.
The body dimensions are 4691/1905/1694 mm and the wheelbase is 2756 mm.
The side lines of the body are relatively smooth, and the chrome trim strips on the upper and lower edges of the windows and the blackened B and C pillars create a sense of déjà vu of the suspended roof. The taillights are very personal, and the left and right ends are designed to sag, which improves the recognition of the rear.
The interior style is relatively simple, with a three-spoke flat-bottom multi-function steering wheel, a 10/15.6-inch vertical central control LCD screen and a 10/12.3-inch LCD instrument, adding a sense of technology. On the material, a large amount of leather is used to cover it, and the sense of grade is relatively sufficient.
In terms of configuration, it is equipped with reversing image, automatic parking, and uphill assistance, and the medium and high-end models are equipped with safety configurations such as front and rear dual parking radar, lane departure warning, active braking, and full-speed adaptive cruise. Keyless entry/start-up, HUD head-up digital display, dashcam, wireless phone charging, etc. are also available.
The overall ride space of Venus star is also relatively good. It is worth mentioning that Venus is equipped with leg rest adjustment, waist support, seat heating/massage and other functions in the co-driver, which is called "Queen Co-driver" by netizens.
Powered by a 1.5T engine from Mitsubishi, some models offer a 48V mild hybrid system with a 7-speed dry dual-clutch transmission with a maximum power of 140 kW (190 Ps) and a maximum torque of 260 N·m.
The use of dry dual-clutch transmission is one of the reasons for venucia star's poor sales, although it can bring more direct power transmission, but the setback when changing gears at low speed makes it difficult for many consumers to accept, so sales have not gone up.
In addition, although it has a certain degree of hard power, the pricing of up to 126,660-14.96 million makes Venus's advantages seem to be few.
Take the Changan CS75 PLUS car, the starting price of the automatic gear is 117,900, which is lower than the Venucia Star, but there are more fatigue driving reminders, front and rear parking radar, 360° images, cruise control, roof travel rack and other configurations. It can be seen that the pricing of Venus Star is still somewhat high.
At present, domestic brands in the compact SUV market, not only a large number of models, but also has been in a state of fierce competition, all brands will take this level as the object of key layout.
As a latecomer, if Venus does not show enough sincerity, it is conceivable that it will be difficult to achieve a breakthrough in this market.