Since its return to Dongfeng Nissan, Venucia's every move has attracted special attention. In particular, changes in sales volume and product composition have become the object of comparison. A few days ago, Dongfeng Nissan Venucia Big V Dark Horse Edition was officially launched, and a total of 3 models were launched for the new car, with a price range of 111,800-130,800 yuan. As a strategic new product created by the brand, can it really become a "dark horse" in the market?
Blackening increases the need for "cool play"
The so-called "appearance is justice, like to pay", which has become the aesthetic standard of young people in the new era. From the appearance of this new car, it is painted in black, and the rims, rearview mirrors, etc. have been blackened, which is more in line with the needs of those young people who pay attention to personalization. Moreover, with 19-inch turbo wheels and red brake calipers, this sporty style can also attract the attention of more young people.
In terms of interior, the big V dark horse version also takes the sports route. The steering wheel, armrest positions, seats, ceilings and door panels are all in red and black contrast, and are covered with a large area of soft materials to create a sensory experience where fashion and comfort coexist. The 24-inch integrated large joint screen composed of the LCD dashboard and the central control large screen enhances the sense of science and technology, and also improves the convenience of use. In addition, the new car provides a 1.7㎡ ultra-wide angle light-sensitive canopy, which enhances the sense of space in the car.
In terms of power, Dongfeng Nissan Venucia Big V Dark Horse Edition adopts Venucia V-Power Alliance power and is equipped with 260T automatic power system. The new car is equipped with a 1.5T high-efficiency engine with a maximum power of 140 kW, a maximum horsepower of 190 PS, a maximum torque performance of 260 Nm, and a fuel consumption of 6.6 L per 100 km of the Ministry of Industry and Information Technology. In terms of intelligent driving assistance, Dongfeng Nissan Venucia Big V Dark Horse Edition has 13 intelligent driving functions including Venucia V-Pilot intelligent driver assistance system and 540° stereoscopic surround view image, which help to increase driving convenience.
It is not easy to grab food in the "tiger's mouth"
Last year, Dongfeng Nissan's Venucia brand sold 87,816 vehicles, an increase of 11.6% year-on-year. The "troika" composed of Venucia brand sales last year has changed from "Venucia D60, Venucia T60, Venucia Star" to "Venucia Big V + Venucia D60 Series + Venucia Series Electric Vehicle Models", and from the perspective of product structure alone, Venucia has achieved upgrading.
According to the sales data released by the National Association of Passenger Vehicles, the sales volume of venucia big V last month was 5528 units, down 12.39% from January. It is worth mentioning that the car accounts for 55.27% of dongfeng Venucia's sales.
Zhang Jihui, deputy head of Dongfeng Nissan Venucia Division, said a few days ago that Dongfeng Nissan Venucia wants to challenge the goal of higher annual sales, first of all, "to sell a good Venucia big V". However, in the face of the compact SUV market that is already facing saturation, Venucia Big V, as a latecomer, is not small to achieve tiger food.
Compared with competitors at the same level, last month's Nissan Qashqai, Haval H6, and Tiggo 8 all sold more than 10,000 copies, especially the first two models, and the monthly sales were more than twice that of venucia's big V. Of course, the sales volume of Venucia Big V is still higher than that of Beijing Hyundai ix35 and Dongfeng Fengshen AX7, which is a typical "less than the top, more than the bottom".
The launch of the dark horse version, whether it is the appearance of the coating, the details of the blackening, color matching, or the choice of configuration functions, continues the interpretation of the personality characteristics of the new generation of young consumers by Dongfeng Nissan Venucia Big V. However, in today's unprecedentedly fierce market competition, new products to become a real "dark horse", in addition to product strength, but also must have enough brand recognition and grounded marketing means, in order to "capture" the hearts of young consumers.
Producer: Nandu Automobile New Car Hot List
Nandu reporter Liang Luozhe