Scientific research escort Ingenuity to build cars
Born in the toddler period of independent research and development of automobiles FAW Besturn has always carried some legendary color, when the Chinese market more than 100,000 cars are almost all joint venture brands, Besturn shot is the high-end B70, opened up a new situation in the market of China's independent research and development of automobiles, but also left a strong mark in the history of China's independent car manufacturing.
As young people become the masters of the times, China has begun to enter a new era of national self-confidence and the rise of Chinese brands. In the automotive field, the meaning of this "rise" is more focused: from the outside to the autonomous, from the traditional to the intelligent, from the combination to the whole, with technology as the main driving force, to the quality as the ultimate pursuit, and strive to walk out of a new road of high-quality and rapid development of independent brands.
This road, FAW Besturn with strong scientific research strength to open up. As we all know, automobile manufacturing is divided into four major processes, namely welding, stamping, final assembly, and painting. Among them, the final assembly process, as the workshop for the production of finished products, is the last line of defense of the process. As one of the first batch of enterprises in China to carry out positive engine research and development, the overall technology of the powertrain laboratory of FAW Group R&D Institute has reached the international leading level. Among them, the engine environment simulation laboratory has the ability to plateau 5500 meters and temperature -46 degrees to 50 degrees, even if you stay at home, you can simulate the use of various vehicles. Its testing ability and test result accuracy are in the leading position in the country, in such a research and development environment, FAW Besturn independent research and development of the third generation of 1.5T Smart Engine Power also won the annual "China Heart" Top Ten Engines with 39.06% high thermal efficiency.
Good product, visible. FAW Besturn's "transparent factory" allows customers to "cloud supervise" at home, enhance their understanding of FAW Besturn's factory workmanship, and deeply experience how a good car is produced. The open and transparent production links allow consumers to feel the hard power of FAW Besturn, which not only proves Besturn's own confidence in quality, but also shows Besturn's determination to produce high-quality products. It is worth mentioning that the stamping workshop of the "transparent factory", the first is the same as volkswagen and BMW brands, are all advanced fully enclosed automatic production lines, showing the advanced nature of the Pentium process; the second is not only the production of Penteng, but also the production of high-end products in Hongqi to ensure the high quality of products.
And all this is inseparable from FAW Group's capital investment in Besturn Automobile and the Enden Group's replenishment of talents. Faw Group's 2.4 billion support plan for Besturn will invest 300 million yuan and 500 million yuan in brand building and research and development every year from 2020 to 2022; on the other hand, Shanghai PATEO and FAW Besturn will carry out strategic cooperation and establish a joint innovation research and development team. This cooperation will enhance FAW Besturn's R&D capabilities and improve the level of product innovation.
Strong scientific research strength casts excellent product quality
Driven by the "new four modernizations", the automobile production model is undergoing a transformation from the 3.0 platform car manufacturing era to the 4.0 architecture car manufacturing era. As a pioneer in independent research and development, FAW Besturn has also joined the camp of architecture car manufacturing and launched the infinite equation FMA technology architecture. "FMA" is a new architecture developed by FAW Group, and in the future, not only Besturn, but also Hongqi will apply this architecture. Based on this world-leading modular technology architecture, FAW Besturn has been able to compete with international giants such as Toyota, Honda and Volkswagen in terms of safety, intelligent networking and driving experience.
With the technical blessing of the FMA architecture, the "Gemini" combination composed of the Pentium B70 and the Pentium T55 has effectively promoted the rise of FAW Besturn. Not long ago, in the latest batch of C-NCAP tests in 2022, the overall performance of the new third-generation Pentium B70 was balanced, with a comprehensive scoring rate of 90.3%, surpassing the average scoring rate of C-NCAP by 85.4%, and obtained the C-NCAP five-star safety certification, which is also the second generation of Pentium B70 After the series of models won the five-star safety evaluation. In terms of intelligence, the Pentium T55 is based on ai technology to develop a car networking D-Life5.3 system, which can realize the interconnection of smart cockpit and smart home, such a function is not common in 100,000-level compact SUVs.
FAW Besturn explains what "building a car for customers"
FAW Besturn's two models can achieve excellent results, because they are different from the "fast money" products on the market, the process of "new national Gemini" product definition lasted for many years, and fully polished the product around the user experience, such as B70 in the space design of the human body sitting posture in the car three different design, so that the interior space can better meet the needs of the Chinese people, coupled with the new Pentium B70 two meters eight wheelbase, resulting in a more comfortable sitting posture, more spacious car riding space and a wider field of vision. Not only that, as early as the Pentium B70S meta-universe listing conference, Pentium B70S showed the "super play of science and technology enjoyment", "super sense of driving experience" and "super peace of mind platform architecture" to car users, and joined hands with technology giant Baidu, settled in the xilang meta-universe virtual scene, FAW Besturn 's "helmsman" stood in the meta-universe world, which showed the transformation of FAW Besturn's car-making concept - to build cars that users like.
Under the trend that the demand for cars in the "back wave" has shifted from simple functionality to experiential focus, FAW Besturn's product development logic with user experience as the core was vividly displayed at this metaverse conference. The Pentium B70S is restored in a 1:1 simulation ratio, where users can perform virtual test drives. At the same time, the Pentium Building has also "settled" in the meta-universe world, and users can go to the Pentium digital exhibition hall to learn more about the brand and product information. Opening "My Brand Store" to "Your World" is a solid step for Pentium to enter the user.
"The next five years will be a major opportunity period for the transformation and upgrading of independent brands, and also the last window period for the Pentium brand to reshape the status of the industry, seize the new opportunities for transformation and upgrading given by the times, 'we must get the Penteng brand up', which is the historical responsibility that every Penteng person should take." On the occasion of celebrating the 15th anniversary of the establishment of the FAW Besturn brand, sui Zhongjian, deputy secretary of the party committee of FAW Besturn, spoke sonorously and powerfully. In addition to the opening of online sales of Pentium B70S, in the future, Besturn will accelerate the transformation of channels from 4S to NS, focusing on customer experience, creating a one-stop experience of car appreciation, car purchase, car use and car replacement for customers, which is a challenge and an opportunity for Besturn. Pentol will also integrate ecological resources with partners such as capital parties, travel platforms, and the Internet to create an alliance of green electricity countries and customize the travel market based on NAT models. Through the three major ways of self-construction, alliance and cooperation, we will gradually form a three-dimensional marketing channel layout with full coverage of 4S stores in key cities, CP in cities, and networks in counties and towns.
In terms of after-sales service that users care about, faw Besturn released the "518 Service Rights" at the time node of the 15th anniversary, which reflects the services and rights and interests that users care about, and truly achieves after-sales worry-free. For example, the 30-day free return and exchange policy, compared with the policy of up to 7 days of return and exchange of other car brands, this move has achieved the maximum care of the car warranty. Moreover, this policy is more broad than the requirements of the national three-guarantee law for returning and replacing cars, that is, within 30 days of invoicing, due to quality problems to replace the engine, transmission or serious safety performance failure, you can apply for free return and replacement of the car. The national three-pack law has clear time and mileage requirements for large parts such as automobile engines and transmissions, and is limited to parts replacement, not vehicle replacement. This move is not only the embodiment of Pentium's "user first" brand concept, but also the sincerity and responsibility of the central enterprises.
The new architectural model, warm user care, and channel layout that keep pace with the times make us look forward to the next fifteenth anniversary of FAW Besturn. Just like Pentium's new logo "Window of the World", the future Pentium will have a stronger sense of science and technology, more sense of the future, in order to sprint "become an excellent mainstream Chinese car brand" goal and continue to work hard, to revitalize the national brand to contribute to the strength, China Pentium, enterprising.