This unknown domestic mobile phone exploded in foreign countries

Mention the two words of transliteration, I believe that students who often pay attention to the mobile phone market will be more familiar.

However, for most of the people, in addition to the well-known mobile phones such as Apple, Huawei, Xiaomi OPPO, the brand of Transsion is still a bit strange.

Starting from localized operations such as low prices, do-card and multi-stay, black beauty, transsion mobile phones have become the love of Africans.

This mobile phone brand, which is almost negligible in domestic popularity, has firmly occupied the first place in sales in Africa after more than a decade of hard work.

Today, TRANSSION accounts for 40% of the smartphone market share in 57 countries and nearly 1.4 billion people in Africa, and has the reputation of "the king of mobile phones in Africa".

Transsion mobile phones are on fire in Africa, which is actually nothing new.

What Guo wants to talk about in detail today is the new battlefield it opens up - mobile phone software.

In addition to more than 2,000 dealers and cooperative outlets around the world, TRANSSION also has an important user entrance online - TRANSSION OS.

TRANSSION's mobile phone products are divided into three levels, each of which has a corresponding OS.

Among them, iTelOS is suitable for its entry-level mobile phone brand iTel, HiOS is applied to the high-end smart brand TECNO, and XOS is applied to in the high-end Internet mobile phone brand Infinix, which is created for young consumers.

Around these OS, TRANSSION has developed app stores, game centers, advertising distribution platforms, and various mobile apps.

This is a new business growth point for TRANSSION in addition to selling mobile phones.

According to statistics, among the Internet products currently laid out by TRANSSION, at least 10 Apps have more than 10 million monthly active users.

Take Boomplay, transsion's music streaming platform, which has more than 60 million monthly active users and more than 100 million total users.

This data can be described as a firm friction for mainstream music apps in African countries.

Boomplay, like TRANSSION mobile phones, has adopted a strong localization operation strategy when it enters the African market.

What are the characteristics of music consumption among African users?

First of all, of course, it is mainly based on local music, secondly, due to the underdeveloped network, African users prefer to download and play offline, and finally the social attributes and self-expression attributes are relatively strong.

In response to these three points, the transmission can be described as each breaking.

First of all, the music on Boomplay is mostly from African musicians, and users who don't know open it may think that this is an app native to Africa.

Boomplay also launched the "Artist Search Program", and many talented local singers in Africa were excavated by Chuanyin.

In response to traffic problems, TRANSSION also cooperated with local operators to launch services such as Boomplay dedicated traffic packs and optimized the download and playback experience.

Not to mention the social attributes, the music community operated by Boomplay is also similar.

Because Boomplay is too hot, many netizens call it "African version of NetEase Cloud".

It is worth mentioning that there is really NetEase involved behind this app.

Because Transsion and NetEase have formed a subsidiary called "Transfiguration", Boomplay is a product of Transsion.

In addition to the "African version of NetEase Cloud", in the current era of short video explosion, the "African version of Douyin" is also indispensable.

It is the Vskit short video social platform, and this app is also owned by Transtrans.

After some experience, Guo found that Vskit and Douyin cannot be said to be exactly the same, but can only say that there is no difference.

The content inside is basically a record of some of the daily life of Africans, interested students may wish to download and experience.

In addition to these two African explosive software, Transsion also has "African version of today's headlines" - Scooper, "African UC Browser" - Phoenix and other apps, with monthly active users exceeding tens of millions or even hundreds of millions.

Why are TRANSSION's mobile phones and software so successful in Africa?

To sum it up simply, it is the 10 words of "from the masses and to the masses.".

They collected a large number of opinions and suggestions at after-sales service points throughout the city and countryside.

For example, Africans sweat more, Transsion deliberately added anti-slip function to the mobile phone, there are too many local operators, they have developed a 4-card machine, Africans love to sing, so Transsion will be the volume of the mobile phone designed to be larger.

All the details contained in this are the capital of Transsion to capture the hearts of African users.

On April 27, 2022, TRANSSION released its 2021 financial report.

According to the financial report, transsion holdings mobile phone shipments reached 197 million units in 2021, an increase of 13.07% year-on-year.

Achieved revenue of 49.412 billion yuan, an increase of 30.75% year-on-year, and net profit of 3.909 billion yuan, an increase of 45.52% year-on-year.

Transsion said that based on the previously accumulated leading edge, the company is achieving a diversified strategic layout.

Nowadays, TRANSSION has carried out digital accessories, household appliances, mobile Internet products and other services, and the plates are getting bigger and bigger.

It can be seen that whether it is overseas or local brands, as long as the three words "localization" can be achieved to the extreme, they will create a new world.

It is expected that TRANSSION will do better and better overseas.

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