On May 3, 2024, it was reported that Counterpoint, a market research agency, announced the three major lists of global smartphones in Q1 2024, including the list of shipments, average unit price (ASP) and revenue. Although Apple ranks second in the list of shipments, it is far ahead in terms of average unit price and revenue, and Xiaomi phones only rank third. The following is the detailed data and analysis of this list, I hope you can enjoy it:
According to Counterpoint, global smartphone shipments in Q1 2024 will be 296.9 million units, a year-on-year increase of 6%. Samsung beat Apple to the top spot, with its market share falling from 22% to 20%, with about 59.38 million units shipped. The second-ranked Apple mobile phone has a market share of 17%, and Xiaomi ranks third with a market share of 14%, which is the biggest dark horse in the list. In fourth place is OPPO, which has dropped its market share from 10% to 8%, and in fifth place is vivo, which has a market share of 7%, and does not see Transsion phones appearing in other lists.
In the list of average unit prices, the average unit price of smartphones in the world is 370 US dollars, which is about 2679 yuan. Apple's average unit price is far ahead, reaching a staggering $900, or about 6,516 yuan, and is the only mobile phone manufacturer on the list that exceeds the average unit price. Samsung mobile phones ranked second, and the ASP was raised from $325 to $336, or about 2,433 yuan. In third place is OPPO, whose ASP has increased from $251 to $257, or about 1,861 yuan. In fourth place is vivo, whose ASP has increased from $199 to $211, or about 1,528 yuan.
In fifth place is the Xiaomi mobile phone, whose ASP fell from $167 to $159, or about 1,151 yuan. Seeing this data, some netizens turned on the mockery mode: pointing out that this data is seriously inconsistent with "Xiaomi's high-end becomes". Qi Ji is very curious about the logic and mathematics of these netizens: Xiaomi's high-end mobile phone sales are not directly related to the reduction of the average unit price, the shipment of high-end machines and low-end machines are not an order of magnitude, whether the high-end has become a matter of Xiaomi 14 series sales, is there a problem with the large increase in sales of Redmi's low-end models? Finally, I want to greet those netizens, is it Xiaomi sold 680 to 1999 yuan to be considered high-end, and the people who buy thousand-yuan machines and hundred-yuan machines have a grudge against you?
The last thing to share is the revenue list: Apple got 41% of the revenue with 14% of shipments, ranking first and achieving a far lead, but compared with last year (50%), there is a significant decline. In second place is Samsung, whose market share fell from 19% to 18%, which is likely to be caused by the decline in shipments. Tied for third place are Xiaomi and OPPO, both of which account for 6% of revenue, and the difference is that Xiaomi mobile phones are up year-on-year, while OPPO mobile phones are declining year-on-year. The last place is Vivo mobile phones, which account for 4% of revenue, which remains stable compared to last year.
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For the three major lists in Q1 2024, Qi Ji's thoughts are as follows: The overall situation is expected, and the biggest surprise is that vivo replaces Transsion in fifth, while the other shipment lists are Transsion beats OPPO in fourth. Judging from the average unit price and revenue, there is still a big gap between domestic mobile phones and Samsung Apple, and the good news is that these gaps are slowly narrowing in the first quarter.
I'm Qi Ji, and the above is Qi Ji's thoughts. It's not easy to be original with code words, remember to pay attention to Qi Ji's thoughts if you like it, and you can also like, forward and comment. More interesting digital information is waiting for you. The picture comes from the Internet, invaded and deleted!