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——【Foreword·】 ——»
As early as 2021, Procter & Gamble was exposed to carcinogenic substances in its products, but until now it is still being sold in mainland China, and Procter & Gamble has recalled products from other countries, except for China, what is going on?
——[Recall of carcinogenic products]——»
As a multinational company with a history of more than 180 years, Procter & Gamble has long occupied a leading position in the industry.
However, in recent years, the company has been repeatedly involved in product quality disputes, and has been questioned about the safety risks of children and the presence of harmful substances, which has aroused widespread public concern and concern about the safety of the company's products.
Earlier, a netizen broke the news that he found a sharp "blade" in the Skincare soap he bought through regular channels, and was accidentally injured while bathing, and the wound was more than ten centimeters long.
In order to prove that what he said was true, the netizen then disclosed details such as shopping orders and product batch numbers. In addition to the Skincare incident, recently, Procter & Gamble has once again been in the spotlight for the safety hazards of its laundry pod products.
In April 2024, Xinhuanet reported that the outer packaging of laundry pods produced by Procter & Gamble may have cracked near the zipper track, posing a potential danger to groups lacking self-protection awareness, such as children and the elderly.
To control the risk, P&G had to urgently recall about 8.26 million products in the U.S. and Canada, including the well-known Tide brand.
The recall has undoubtedly dealt a heavy blow to P&G's brand image and exacerbated public doubts about the quality of its products.
In fact, this is not the first time P&G has faced a product quality crisis.
As early as December 2021, the company was exposed that its dry hair spray products containing the carcinogen "benzene" circulated in the global market, and long-term use may cause varying degrees of harm to the human body, and in severe cases, it is more likely to induce cancer.
In addition, in 2017, it was also found that the content of "dioxane" in well-known brands such as Pantene, Sassoon, and Head & Shoulders exceeded the standard.
This series of quality issues has not only caused widespread distrust among consumers, but also forced regulators to take countermeasures, including large-scale recalls of some products in the United States and Canada.
It is worth noting that in 2023, SK-II, another top brand under Procter & Gamble, was also involved in radiation safety controversy.
In June of that year, SK-II was accused of piling up a large amount of wood chips containing radioactive cesium at its production site, and its safety was questioned for a time.
Despite P&G's claim that all SK-II products meet quality and safety standards, consumers are not fully convinced, and SK-II has struggled to sell in the Chinese market, with a third of its counters in Shanghai closed.
It is undeniable that P&G has a strong brand influence and marketing network around the world, but frequent quality problems have undoubtedly put great pressure on the company.
——【·Not involved in the Chinese market·】——»
Although Procter & Gamble has fully recalled the problematic products in North America, it has not extended the recall to the Chinese market.
This practice immediately sparked a heated discussion on the domestic network.
After all, as P&G's second-largest market in the world, Chinese consumers have good reason to be concerned about the safety of their products.
In the face of the doubts of domestic consumers, Procter & Gamble had to come forward to clarify and promise that the products sold in China meet national standards and have absolutely no potential safety hazards. However, consumers remain skeptical.
This is by no means the first time that P&G has adopted a "special policy" for the Chinese market on product safety issues.
As early as 2021, Procter & Gamble products were detected to contain benzene, a first-class carcinogen. At that time, although Procter & Gamble took the initiative to recall products from overseas markets, domestic products were completely ignored.
In response to the case of benzene, a carcinogen at this level, Procter & Gamble claimed that the product itself did not contain benzene, a consistent carcinogen, but that trace amounts of benzene were detected in the packaging materials of some spray packaging products.
In its statement, Procter & Gamble noted that although trace amounts of benzene were found in some products, these levels were well below the safety standards set by regulators.
In addition, the company stressed that the source of the benzene was not the product itself, but the packaging material, and noted that the packaging material may have been subjected to external contamination during the production process.
Procter & Gamble also mentioned that they have conducted a full review of the production line to ensure that all products meet the highest safety and quality standards.
As for why the products in the Chinese market are not included in the scope of this recall.
Procter & Gamble explained that the main problem was the dry hair spray products produced in North America, which were not sold to the Chinese market.
Whether it's a safety flaw in a product's packaging or the detection of a harmful substance in an ingredient, these can pose a serious safety hazard to consumers.
For example, in 2016, a shampoo from Procter & Gamble was reported to have plastic packaging that easily cuts the skin, which caused widespread concern and dissatisfaction among consumers.
In addition, an independent research report in 2018 showed that a well-known brand of toothpaste under Procter & Gamble contained trace amounts of heavy metal elements, although the content was within the safe range stipulated by the state, this finding still aroused public concern about the safety of daily necessities.
Such double standards have once again exposed that Chinese consumers are often the most vulnerable to overlook and damage when problematic products are confusing.
Regrettably, this kind of separation between the Chinese market and the rest of the world is not uncommon among multinational companies.
Toyota, for example, has recalled 1.12 million problematic vehicles worldwide, but has excluded the domestic market.
In the face of public skepticism, these companies will always repeat the same excuse - the Chinese market is isolated from other markets, and the products sold in China are absolutely safe and reliable.
However, with the dangers and hidden dangers already on the horizon, how can consumers be reassured by just empty words?
——【·Procter & Gamble Daily Chemical Products·】——»
As a century-old multinational company, Procter & Gamble has set foot in the Chinese market as early as the 90s of the last century, and quickly took root in this vast land.
At first, P&G's products launched in China were expensive, but they were still frequently favored by consumers because of their high quality and innovative ideas that introduced advanced technology.
In fact, P&G has been able to achieve such impressive results in China in large part due to the rich diversity and practicality of its product line.
From daily essentials for shampoo and skincare to care products for babies and women, to men's razors, P&G has something for everyone.
What's more, although P&G products were of good quality, they were affordable, which was very suitable for the spending power of the domestic consumer group at that time.
At the time, P&G's products were still considered luxury goods in China.
After all, these brand-new products were still fresh and interesting to Chinese consumers at that time.
Coupled with the slightly expensive price, P&G products once became a fragrance in people's minds.
In the face of market reshuffle, Procter & Gamble did not stop there.
Instead, it has taken a series of countermeasures to stay ahead of the competition. First of all, P&G tried to reshape the brand image by going the premium route.
Taking the Olay series as an example, Procter & Gamble has repeatedly launched high-priced imported products in China to meet consumers' demand for high-end products.
At the same time, Procter & Gamble also conforms to the trend of the times and keeps up with the pace of e-commerce. The company, with its keen market insight, has quickly adapted to the transformation of the digital age.
In the wave of e-commerce, Procter & Gamble not only quickly deployed online channels, but also successfully pushed its brands such as Olay to the forefront of digitalization through close cooperation with major e-commerce platforms.
Soon, Procter & Gamble became the darling of the Chinese market, and its classic cleaning and care products such as Head & Shoulders, Rejoice, and Pantene became household names.
Interestingly, there was a period when Procter & Gamble's 19 yuan bottle of shampoo caused a crazy rush, which shows its high popularity.
As P&G continues to innovate, it has launched a number of new series of products in the Chinese market, further consolidating its leading position.
Today, P&G has a sales footprint in more than 160 countries and territories around the world, with approximately 3 billion loyal consumers.
In supermarkets in most countries, P&G's brands such as Tide, Bilang, Sassoon, and Skincare can be seen, and these products are all bestsellers.
It can be said that Procter & Gamble has been integrated into the daily life of hundreds of millions of families and has become an important part of people's clothing, food, housing and transportation all over the world.
It is undeniable that P&G has been able to take root in China in large part because of its long history in China. Over the decades, P&G has built a solid customer base in China.
Especially in the field of supermarkets, P&G products occupy an important place. For those older consumers, Procter & Gamble is a household name for the old brand, and their affection for it is evident.
Hopefully, they won't fail to live up to the trust of consumers again and again.
——【·Summary·】——»
As a global company, P&G needs to place a high priority on the quality and safety of its products.
In order to truly earn the trust and respect of consumers, P&G must take effective measures to improve its production processes, strengthen product quality monitoring, and communicate its product safety information openly and transparently.
In this way, P&G can rebuild consumer trust in the brand and maintain its leadership position in the global marketplace.
Resources
Procter & Gamble Pantene and other products were exposed to contain carcinogens Procter & Gamble China: It does not involve the Chinese market
Procter & Gamble Pantene and other products were found to be first-class carcinogens, which did not involve the Chinese market
Procter & Gamble urgently recalls over 8.2 million bags of laundry detergent! Are brands such as WICKLE and Good Daddy still safe?
"Procter & Gamble Urgently Recalls Multiple Products with Child Safety Risks or Laundry Pods" - Xinhuanet 2024-04-10
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