There was a TV series last year that made Nokia a hit.
The male protagonist dropped the female protagonist's mobile phone on the ground, and was stepped on by someone, and then the mobile phone was broken. Although this plot sounds very reasonable, it is indeed reasonable when you think about it.
But the problem is that this phone is no one else, it is Nokia 3100, which is very outrageous, no less outrageous than some people say "Jay Chou is an unpopular singer".
And Nokia 3100 also has reason to say, what team do I bring, Finnish Giants, what kind of floor are you, is it enough for me to smash? What level of smartphone is it now? Does he dare to land face down? As a result, I fell to pieces, don't you know this strength? I don't want to face it anymore. In that era of Nokia's silent seconds, this brand of mobile phones was tough.
For Nofan, it is natural to hope that such a youth can be repeated again, and hope that the Finnish giant can stand up again. So almost every year we can see Nokia sci-fi but very pragmatic renderings, such as this...
But in the end, Nokia's real flagship machine in recent years is only a Nokia 9 PureView, and then... There is no then.
On March 8, as I was celebrating the festive season with my fellow women, Adam Ferguson, head of product marketing at Nokia's brand owner, HMD Global, said in an interview with foreign media androidauthority: "At present, making an $800 mobile phone does not make sense for us. Ferguson later added that HMD didn't want to "get involved in a spec battle with other players" and would rather "represent something very different."
He said this to the media, which is equivalent to saying that Nokia has launched a flagship mobile phone market competition.
Nokia phones are now in the same situation: Nokia licensed, HMD and Foxconn subsidiary Fuzhikang produced and then sold Nokia brand phones. This cooperation model, we generally call it OEM.
At present, Nokia still relies on the old line - functional machines to live, but compared to Nokia's smart phones, the sales of feature phones are indeed very eye-catching. In 2021, nokia 105 became the highest number of feature phones shipped from January to September 2021, and there are still more than 1 billion consumers on this planet who are using feature phones, which is also a very promising market.
It is worth noting that nokia feature phones do not only reproduce the classic models of the past, but also add many socially significant functions based on this. In the past few years, Nokia has launched a 4G feature machine, support Alipay payment, one-click to open the health code and so on.
At least from the surface, Nokia's feature phone is more active than the smart phone, and the smart phone side after the launch of the Nokia 9 PureView, due to the high shooting delay, slow imaging and consumer criticism. After this phone, there were no more smartphones except for the entry-level Nokia C series. But Nokia also did not turn the advantages and profitability of the feature phone market into a momentum to enter the full price range.
In contrast, Nokia's old rival Motorola, after the launch of a variety of smart phones and the recent X30 and S30, there is still a certain amount of voice in today's mobile phone market, and there is a clearer overall plan... Well? Nokia is not missing another opportunity.
In the future mobile phone market, Nokia feature phones will still occupy a place, but as to whether it will always be deeply rooted in feature machines, it is difficult to say, after all, HMD product marketing executives also emphasized that this is the "current" decision, and it is difficult to say what will happen in the future.
But compared with imagining the future, recalling the past may be more suitable for people's impression of Nokia, because in the past there were Nokia 5800, Nokia 1100, Nokia E71, Nokia N97, Nokia N9, Lumia 800 everyone likes to see the walnut city legend.