In 2019, HMD released the Nokia 9 PureView mobile phone at the Mobile World Congress. Official information shows that the Bank of China for this Nokia 9 PureView mobile phone is priced at 5499 yuan.
It is reported that the core of this device is equipped with a Qualcomm Snapdragon 845 processor, equipped with a 5.99-inch 2K OLED screen, and a rear Zeiss five-camera combination.
In terms of overall product positioning, this is a high-end flagship device. With its official release, there have been quite a lot of breaking news about Nokia's flagship product iterations.
In November 2020, it was revealed that nokia 9.3 PureView would not be released that year, but postponed to the first half of 2021.
However, now that the time has come to 2022, Nokia still has not brought updates to its flagship series. Many speculations are wondering, will Nokia update the high-end flagship product next?
Now, the latest report mentions information related to it and gives the exact account.
Adam Ferguson, HMD's head of product marketing, said in an interview, "At the moment, making an $800 phone doesn't make sense for us. "This is HMD's blunt admission that it is no longer interested in the market for high-end flagship gears, which has been speculated in previous news.
Adam Ferguson also mentioned that HMD doesn't want to be "involved in a massive spec battle with other players" and prefers to "represent something very different."
According to the information mentioned in the report, Nokia will suspend the release of high-end mobile phone products, and its flagship product series seems to stop updating for the next period of time. Users who are looking forward to Nokia's flagship product family may take quite some time to see the product again.
However, Nokia's statement is not sudden.
At present, it has been three years since the release of Nokia's previous flagship nokia, the Nokia 9 PureView. For the flagship series of any well-known brand, such a situation will reduce the attention of the user group and adversely affect the subsequent product promotion.
With Nokia officially confirming the temporary abandonment of the high-end flagship market, subsequent brand development seems to focus more attention on mid-range, entry-level, non-smart phones and other fields. In these markets, Nokia has always had a certain user base. As for whether Nokia's high-end flagship series will be restarted again, we may wish to keep an eye on it.