The essential reason is definitely the inevitable result of the development of the industry, but the development of the industry is inseparable from the participants. People familiar with the development process of mainland smart phones know that it is Xiaomi that plays a decisive role, and the biggest promoter behind Xiaomi is Lei Jun.
Before Xiaomi
Back in 2005, I still clearly remember that a "local tycoon" classmate in the class had just graduated from junior high school and became the first person in our class to use a mobile phone. Many students in the class are actually very envious, and some of the good conditions are rarely willing to spend this money.
In 2008, in order to encourage the college entrance examination, my family bought me the first mobile phone in my life (Sony Ericsson), the specific price is not remembered, anyway, it was a very stressful amount of money for me at that time, and it was not controversial that the graduation dinner was lost by me. 15 days before the start of college, my father took me to buy a Nokia, which was also a huge consumption at that time.
After the start of the university, I found that many students in the class used cottage machines, and the regular brand mobile phones were too expensive at that time. For example, Samsung, Nokia, Sony, Apple, etc., it is impossible to buy flagship models without a few thousand. At that time, the economic level was even possible to buy a one-square-meter house in some first-tier cities.
At that time, many of the newly graduated brothers had internship salaries of more than a thousand, that is to say, it took several months to buy a slightly better mobile phone at that time. So at that time, the cottage machine had excellent market performance, and the high cost performance made many users evaluate them very highly, of course, this "deformed" digital market will certainly not last long.
Xiaomi turned out to be a world
Until one day, a brand called "Xiaomi" appeared on the Internet, and friends who did not understand the situation may think that it is a company that makes grain and oil products. But it is such a humble name, and later became the hegemon of our mobile phone market for many years, which was a difficult road, and why did Xiaomi come out easily.
Xiaomi did not start with a mobile phone at first, its first step was to have in-depth contact with users through forums, and really understand the user's ideas before starting to produce products. Xiaomi's first generation of products came out with a "blockbuster" trend, although I did not start at the time, but the experience is really good, for other brands, basically to spend twice the price to do.
Soon, Xiaomi mobile phone will be the market share to do the first in the country, but also "hurt" some old brands, the price war war in full swing, the mobile phone market heat has reached an unprecedented high, many unknown brands have joined in, just like now do new energy vehicles, afraid of missing the feast.
For example, the 360 mobile phone at that time, the price was even lower than xiaomi; the OV, which has always focused on online, also released its own online products (lower than the price of offline products), and Huawei also established a low-end glory brand behind it, and so on. But for a long time, the comprehensive experience was not as good as Xiaomi.
Why Xiaomi
In fact, at the beginning, I also said that the overall price reduction of smart phones is an inevitable result of the development of the industry, which is the case in many fields. Driving a car used to be great, but now how many families don't have a car. So why should I say that Xiaomi is the biggest contributor to pulling down the price of smartphones.
To be honest, as those established manufacturers, didn't they know that the price of mobile phones was too high at that time, why they were not willing to be the first to stand up and reduce prices, the most important reason is definitely the problem of interests. Therefore, when they can lie down and make money, they will not think of standing up, and they will join the price war when there is a problem with the market share later.
What is valuable is that as a rookie, Xiaomi has not changed its original intention after ranking first in China, forcing its peers to participate in the price dispute. And it is also the success of Xiaomi that makes the cottage machine have no way back, but we can still use the cost of the cottage machine to enjoy a better experience.
Although it is funny to watch some xiaomi executives behave on social platforms a lot of times, if it were not for their sometimes anger at their opponents, perhaps those peers with strong immunity would not join the price war so quickly. Like the current true self, love cool, etc. are actually very cost-effective, they are all products of this environment, and the ultimate benefit is not our users.
Let everyone enjoy the fun brought by technology, this word comes from Xiaomi. "Price butcher" is certainly not a white name, and Xiaomi is the earliest and best manufacturer to do cost-effective products, of course, it is he who pulls down the overall price of smart phones, welcome to argue Oh!