This year's Mobile World Congress (MWC 2022) has a large number of well-known exhibitors returning to offline exhibitions, making this communications industry event a bit back to the hustle and bustle of the past. However, at the MWC event, it failed to usher in the flagship release of many mobile phone manufacturers as in previous years, which seemed to be some fly in the ointment.
Comparatively speaking, this spring's domestic spring conference can be described as eye-catching. Just on March 16, 2022, Huawei's whole house smart and all-scenario new product spring conference, Huawei once again launched the whole house smart series and smart furniture products, and released Huawei P50 series new colors and nova 9 SE, tablet MatePad Paper and MatePad, smart wearable device HUAWEI WATCH 3 and Huawei FreeBuds 4E and other new products.
The beauty of the fusion of rationality and sensibility under the ultimate design
Today's wide range of smart devices are not only the most indispensable tools for people's daily use, but also the exquisite design makes them the best decorations. Color is the most intuitive aesthetic feeling that mobile phones can bring to consumers. Nature is undoubtedly people's most precious color treasure house, and many color designs that make people fall in love at first sight are mostly inspired by nature. Huawei's core concept of color is: pure hue, elegant scale space, and delicate texture light and shadow.
In the P50 series of Danxia orange, cloud brocade white, galaxy blue three new color matching, Huawei completely abandoned the gradient on different hues, but the elegant scale space, reflected in a very pure and clean color. In particular, the color scheme of Galaxy Blue, while reducing saturation and presenting a more elegant and restrained style, reflects the richness in the delicate light and shadow and texture changes. The subtle blue creates an elegant and profound atmosphere, but in the design process, the designer uses light and shadow effects to make the mobile phone flash under the illumination of natural light, blending the beauty of rationality and sensibility, allowing us to feel the tension of life.
In addition to color, the P50 series vientiane double ring, Sound Joy dazzling light ring and FreeBuds 4e design
It is also an iconic design language with its own category. In particular, the P50's Vientiane double ring design makes this phone very recognizable among many models. The sense of serenity, poetry and elegance is exactly the design temperament that the P series wants to capture. We say, "Beyond the image, in its ring." It refers to the fact that things are detached from the object and get their essence, which is a kind of detachment and sublimation of the artistic conception. So if someone asks, what is the most important point that distinguishes Huawei's design from other brands? I think it is a kind of purity in the beauty of art and order.
Another breakthrough in light and shadow art under Huawei's images
Huawei's P series was founded with the ideal of bringing aesthetics and photography to mass consumers, and Huawei's P series has always placed beauty in an important position, leading the latest and strongest photography technology.
When all manufacturers will take the photography ability as the flagship model of the must-compete, the hardware level of the competition can not establish the moat of image capabilities, and in the existing technical level, when the sensor size of the mobile imaging system, the number of lenses and other physical characteristics reach a certain level, due to the limitations of mobile phone size and thickness, from the physical level to improve the level of mobile phone photography is already an extremely difficult thing.
At this time, with years of accumulation and precipitation, Huawei proposed a new track for computational photography from the algorithm, image and software levels. Huawei's P50 series jumps out of the "siege" of stacking individual parameters, and systematically integrates the strength of multiple cameras, digital image processing capabilities, multi-spectral color temperature sensors, ultra-clear image engines and advanced algorithms with primary color dual image units, releasing powerful mobile image capabilities under the combination of soft and hard.
The two major black technologies of computational optics and primary color engines are the new tipping points of industry innovation. "Computational optics" changes the industry's pure hardware and pure algorithm solutions, and the characteristics of optical systems, mechanical structures, and electronic devices are unified and integrated under the baton of the algorithm, forming a new imaging system in the new era. Deep hardware and software collaboration enables the entire system to be strong and advanced enough. The primary color engine also fits the process by which humans perceive color. Based on the information of the image sensor and the multispectral sensor, it simulates the color adaptation process of the human eye and enhances the color, restoring the color "seen" by adults.
On this basis, the Huawei P50 series has achieved a comprehensive photography experience of thousands of miles away, what you see and shoot, light and shade like day, and instant light and shadow. With a 200x zoom range, the scenery thousands of miles away is actually close at hand. The all-round leading software, hardware and debugging capabilities truly reproduce color, and the experience of seeing and shooting truly meets the needs of those of us "mobile photographers". In the night of low light, it can also shoot the charm of the sun, and can capture the highlight moments of children and pets, so that every moment of light and shadow has no regrets.
Huawei P Series has always embodied the scientific and technological innovation of Huawei Imaging and the construction of mobile image culture, carrying the expectation of every user who is eager to freeze the beauty and retain happiness with images, and shouldering the mission and vision of Huawei Images to enable every user to build their own image culture. Since Huawei launched the "New Image Competition" and joined hands with Jinji Hundred Flowers to create the "Huawei New Image Golden Rooster Mobile Phone Movie Program", the mobile image culture is changing. More people who love photography and love photography bravely pick up their mobile phones, record every meaningful moment, and build their own mobile image culture. Huawei P Series uses Huawei images as a link to connect every user and see a more colorful world.
In the field of mobile imaging, Huawei Imaging has always insisted on exploring the long-term investment of no man's land in mobile imaging technology, constantly challenging the peak of technology, breaking the boundaries of imaging, rewriting the rules of mobile photography again and again, leaving a series of distinctive marks. This is not only Huawei's adherence to image technology innovation, but also the perseverance of continuing to create the ultimate photography experience for users and witnessing the rebirth of image art with users.
All-scenario connected experience under the intelligent connection of all things
A new era of intelligent connectivity of all things has arrived, and through leading AI technology, Huawei can more clearly understand user needs, provide users with the services they need more accurately, and create a full-scenario smart life experience for consumers. For example, the first Hongmeng smart door lock series product launched at the conference has nine unlocking methods such as face, fingerprint, password, mobile phone/watch/NFC card touch unlock, etc., bringing users a convenient, safe and intelligent comprehensive experience.
At the same time, in the Hongmeng ecosystem, HyperTerminal also makes each device a sensory of HyperTerminal, realizing a more accurate judgment of user intentions. For example, Huawei P50 series, HUAWEI WATCH 3 and other products can be integrated into a "personal trainer" to better understand the user's body data and exercise needs. Parameter sharing between atomized services enables accurate screening of required services according to user intent, and provides professional advice for users to exercise and relax in the form of a combination of services. Huawei P50 series and tablets, MatePad Paper, MatePad multi-screen collaboration, can further break through device barriers, form a new link for personal device interconnection, achieve collaborative operation, data flow, so that dual screens converge on one screen, bringing a seamless interactive experience across all scenarios of devices.
Today, HarmonyOS has become the digital backbone of the age of intelligent connection of everything. Euler, an open source operating system for digital infrastructure, will also achieve capability sharing and ecological interoperability with HarmonyOS to better serve the entire digital scene. Huawei will also continue to adhere to the two-wheel drive of the software and hardware ecosystem with HarmonyOS, HMS, and AI as the core, and further open up powerful technologies and capabilities, work with global developers and partners to enrich the Hongmeng ecosystem and open a new era of billions of connections and intelligent connections for all things.
A press conference from winter to spring
Yu Chengdong, managing director of Huawei and CEO of Consumer BG, once said, "The greatest corporate logo of the twentieth century is to grasp the right to speak about standards and patents, and the greatest enterprises entering the twenty-first century are companies with ecosystems." The Hongmeng we have created is a very strong ecology, under this ecology, the experience is open, and the whole scene and all equipment collaboration are a huge advantage. ”
Today, Huawei's all-scenario smart devices have been effectively connected through HarmonyOS and continue to bring rich all-scenario interconnection experiences. Huawei's former blueprint for the Internet of Everything has been verified in the fields of smart office, smart life, and smart mobility. With the arrival of this spring conference, Huawei's five major scenarios of sports and health, smart home, smart travel, smart office, and audio-visual entertainment once again confirmed that Huawei's ecology is improving its ecological territory with rapid development and establishing its own ecological barriers.
Winter is finally gone, and spring is coming. At last winter's press conference, Mr. Yu said that "in the face of round after round of supply restrictions, Huawei's pace of innovation has not stopped" And at this spring conference, Huawei once again brought a new breakthrough in aesthetics, mobile imaging, and ecology, leading the industry to look forward to the layout of the future intelligent era, enabling everyone to travel freely in the digital world, and experience an intelligent-driven life in the spring of the recovery of all things.
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