Nokia: A mark of the times, but unfortunately the brand misjudged the direction when the smartphone came in full, thinking that the iPhone was not resistant to falling consumers would not like it. What happened later everyone knows, in desperation Nokia licensed the brand to HMD, so that HMD produced Nokia mobile phones.
What did not arrive was the golden signboard of HMD blinding the three words "Nokia", and HMD played well in the first two years of its return, and Nokia once became the seventh mobile phone brand in the world. Who knows what HMD thinks later, the model is always with the pace of the times, once limited to copying the classic Nokia model can not extricate themselves, the corresponding Nokia mobile phone sales are not as good as a day.
Under such a big premise, a report from the foreign media "AndroidAuthority" on March 7 showed that Adam Ferguson, head of global product marketing at HMD, said at MWC2022 that "Nokia will temporarily abandon the flagship market". In other words, Nokia will not do flagship mobile phones for a long time in the future, focusing on low-end models.
The HMD executive also said that making phones with an average price of more than $800 (about 5,055 yuan) does not make any sense for Nokia, and HMD does not want to get involved in flagship competition with other brands. They are willing to launch some "very different products".
Reality Since the Nokia 9 model, don't say that Nokia does not have a flagship, or even a mid-range machine. Nokia in the past two years has produced all entry-level models, and even for the domestic market, it can be described as old antiques. Because in the past two years, the overall hardware configuration of Nokia's models lags behind the industry by one to two years.
However, from the data released by the industry, nokia has focused on low-end machines in the past two years, and its overall revenue has increased a lot compared with before. And Nokia's C series has a large market overseas, which shows that Nokia needs to make money now, as for market share and sales are not their biggest concerns now. Once Nokia does the low-end market, HMD will definitely return to the flagship market.