I don't know what the reason is, this year's major data companies on the first quarter of 2022 global, domestic smartphone market analysis report can not be released, at present only one company released a global smartphone report. Authoritative data companies such as IDC have not yet made a move, but a lesser-known company preemptively released the 2022Q1 domestic smartphone report.
The data comes from CINNO Research, which shows that domestic smartphone shipments in the past first quarter were about 73.49 million units, down 14.4% year-on-year. Let's take a look at the specific rankings:
Champion: OPPO, shipments of 12.8 million units, up 9.4% month-on-month and down 37.6% year-on-year;
Runner-up: Glory, shipments of 12.6 million units, an increase of 20.9% month-on-month, an increase of 176.0% year-on-year;
Runner-up: vivo (excluding iQOO), shipments of 12.3 million units, up 12.2% month-on-month and down 29.9% year-on-year;
Fourth place: Apple, shipments of 12 million units, down 35.0% month-on-month and 1.3% year-on-year;
Fifth place: Xiaomi, shipments of 10.8 million units, an increase of 10% month-on-month, a year-on-year decline of 22.8%.
From the overall data point of view, in addition to glory, the other four brands are all in a state of decline. It should be noted that the Honor Q1 is too low in base and has just been separated from Huawei. It is very normal for there to be a year-on-year increase now, and it may also be a state of decline if viewed according to normal circumstances. This shows that in the past Q1, the domestic smartphone market has hit a new low in previous years, and the market demand is far lower than the market supply, which is a very bad signal. Even apples as strong as Apple have fallen by more than a percentage point year-on-year, not to mention the brands in the Android camp.
It's a bit weird that OPPO's data originally didn't include realme, but I don't know why vivo's data didn't include iQOO. If you count the iQOO data, vivo is at least the second in China, and it is still the first in China. So this point is very incomprehensible, is it to highlight the brilliance of a brand data?