introduction
With the advent of the Internet economy, mobile phones have also begun to enter the era of intelligence, which has also changed the traditional mobile phone market pattern. The Internet economy has also spawned India's local smartphone brands, with four more influential, namely microMX, inTeX, Lava, and Karbonn.
The development of these four companies in India has largely benefited from the venture capital of the United States, which has also provided a steady stream of funds for their expansion in the Indian market, and smoothly formed a four-way divide situation in India. But now I have heard that there is a "new situation" in the Indian mobile phone market? Some insiders revealed that India opened the market, resulting in local brands being slow to sell. What's going on?
However, with the continuous frequency of global trade, many foreign manufacturers' mobile phones began to enter the Indian market, especially China's millet, with its unique performance and high cost performance, attracted many users in India in a short period of time. The number of users of the four local mobile phone companies in India began to decrease, and the mobile phones were slow to sell, which also forced the United States to stop risk investing in the four companies to reduce its own losses. Many Indian residents attribute this responsibility to the relevant policies of the Indian government to complete the development of the industry through the exchange of markets and technologies, which has directly led to the loneliness of local mobile phone companies.
At the earliest, our country's smartphone market was also monopolized by many foreign brands, and Samsung's market share in China exceeded 30%, so how did domestic local mobile phone brands compete for market share? First of all, the domestic brands represented by Xiaomi began to continuously compress the price of smart phones, and Xiaomi's classic 1999 became the memory of many residents, which also forced Samsung to continuously lower its own price.
In the end, domestic mobile phones still got most of Samsung's users with high cost performance and gained a high market share. What completely drove Samsung out of the Chinese market was the explosion of the Samsung Note7, and the mobile phones recalled by Samsung headquarters treated the Chinese market differently, causing great dissatisfaction among Chinese users.
Many domestic departments also continue to encourage the development of domestic mobile phone manufacturers through various policies, driven by a variety of factors, Samsung's market share is divided up by domestic local mobile phone manufacturers, the current Samsung in the domestic mobile phone market share ranking can only be displayed in other ranks, the development of the former mobile phone giant in China is coming to an end.
In contrast, in China, due to the policy support of the national environment, there have been a lot of mobile phone manufacturers for a time, not only Millet, OPPOvivo, Huawei, and even LeTV, Gionee and so on. After a long period of market competition, the market share obtained by various enterprises has gradually fixed, and most of the users used are stable.
In order to obtain greater profits, domestic mobile phone manufacturers began to set their sights on foreign countries, especially India, which has a population of billions, which also laid the foundation for domestic brands to obtain a monopoly position in the Indian market. India wants to expel foreign brands by imitating relevant domestic policies, and wants to let local mobile phone manufacturers form their own advantages through cost performance, so as to ensure that their market share is not encroached upon by foreign manufacturers.
However, the Indian government did not implement policies according to the actual situation of the country, which eventually led to a sharp decline in the market share of Micromax, India's largest mobile phone manufacturer, and even formed a very vicious competition with South Korea's Samsung Group.
And under the intervention of the Indian government, Samsung Group's market share has finally been continuously reduced, and the Indian local company micromax has regained the status of India's first mobile phone manufacturer. However, under the increasingly fierce competition in the global mobile phone, India's largest mobile phone manufacturer Micromax was finally terminated by China's mobile phone brand. In 2014, in order to promote industrial upgrading and adjust the development pattern of smart phones, India's Modi personally came to China to attract investment, hoping that China's mobile phone brands would develop in India.
This is also in line with the current situation of the bottleneck in the development of domestic mobile phone brands, and then domestic brands began to enter India. Under the pressure of China's domestic brands, India's largest mobile phone manufacturers have been abandoned by the market within a year, which is also a means for India to achieve industrial upgrading through market exchange technology.
epilogue
All in all, the development pattern of market-for-technology launched by India can bring greater opportunities to its own smartphone industry and intelligent manufacturing industry, and at the same time, it can also improve the development of domestic brands in our country. Global trade for each country can bring a lot of opportunities, how to achieve a win-win situation requires the joint efforts of both sides, India's policy to a certain extent is to achieve a win-win situation between Chinese enterprises and Indian industries.
Today's topic: India is "demonizing" again? Take the market for technology, the four major local mobile phone brands "collapse across the board"