In recent years, there have been a number of new forces in The country, the major capital wants to enter the car market, but the vast majority are also for the "circle of money", the real dedication to build a good car is few, eliminated countless, like Byton, Sailin and other brands have gone bankrupt.
Affected by the big environment, the speed of reshuffling in the car market this year has intensified, and a few days ago, A Guijun shared with you ten brands in a marginal position, including many new energy brands such as Skyworth, Aiways, and Polar Star. So among the existing so many new power brands, there are still some fishing in muddy waters, and the following ten brands of cars we can still buy without buying.
Skyline Cars
How many people have forgotten about Skyrim Motors, a new power brand? After the LeEco Automobile debt crisis, Zhang Hailiang, who was the CEO of LeEco at the time, bought out the equity of the Electric Cafe Automobile, broke with LeEco, and completed the company restructuring. The first pure electric model, the EV10, was introduced. However, the product strength is insufficient, the pricing is too high, and the market performance is dismal. Because there is no factory of its own, the problems of low production capacity, difficult quality control and high cost of electric coffee cars are highlighted. At the same time, due to financial problems, the construction of Shaoxing vehicle production base of electric coffee automobile has been delayed. Therefore, in order to draw a clear line with "LeTV", the electric coffee car was officially renamed Skyline Automobile and replaced with a new LOGO.
Skyline Motors, which is financially supported, brought the SUV model Skyline ME7 to the 2019 Chengdu Motor Show. However, due to the impact of the epidemic, it was not rushed to the market until September 2020, and the higher pricing, this car was also cold.
In July 2021, Skyline Motors launched its second model, the Skyline ME5 range extender SUV, with deliveries starting in November. In the whole of last year, Skyrim's terminal sales were only 1774 units. In the first quarter of 2022, Skyline Auto's terminal sales were 1804 units, the vast majority of which were Skyline ME5. Due to the smaller competition in the range extender power market than pure electricity, the sales of Skyline Automobile have increased, but they are still far from the new forces of the first and second echelons. It is reported that due to the rising price of raw materials, the entire Tianji ME5 series rose by 10,000 yuan, and it officially took effect at 00:00 on May 16.
HYCAN Co-Creation Vehicles
Co-creation Cars, have you heard of it? Speaking of its origins, the brand is jointly invested by Pearl River Investment Management Group, Guangzhou Automobile Group and Nio Motors. However, looking back at its sales in 2021, Hechuang Auto terminal sales were only 1441 units. Looking at the two brands of GAC and Weilai alone, how to say that it is also a strong combination, how to co-create but there is no splash?
From the two products it sells, we can see that whether it is Hechuang Z03 or Hechuang 007, there is no sincerity, GAC has Aeon and Weilai also have their own products, obviously neither of them has used their own core technology (800 hearts and eyes). Hechuang Automobile's product strength can not compete with the same level of products, A Guijun has also test-driven Hechuang 007, in addition to the big, really lackluster, the price is still expensive. Hechuang Z03 is the current sales of Hechuang, it is likely to be born out of AION Y, but the price is higher, the advantage is not obvious, everyone directly buy AION Y is not fragrant?
In May, Hechuang Automobile, which has always been silent, took the lead in announcing its order volume of 3,084 units in April, but did not announce the delivery volume, which can only be said to be that the delivery volume could not play some word games. It is an indisputable fact that the product competitiveness is insufficient and the brand power is weak. When GAC Group and WEILAI left, there was probably not much time left for Co-Creation. If the price does not go down, rational people naturally know how to choose it.
Reading Cars
Are Reading cars familiar? That's right, it's the "old man's music" transformation to build a Redding car. In order to obtain the qualification of car manufacturing, Reading acquired Shaanxi Qinxing Automobile Co., Ltd. and Sichuan Automobile Mustang in 2018 and 2019 respectively, and has since entered the passenger car track. After the acquisition of the Mustang, it has launched i3, i5, i9 and other models, but sales are dismal.
In 2021, taking advantage of the east wind of Hongguang MINIEV's pure electric mini car with fire, Reading launched The Reading Mango in May 2021, priced at only 29,800 yuan. But everyone still thinks it is an "old man's music". Although there are doubts, sales are not satisfactory. Terminal sales in 2021 are 13,360 units, which is better than in 2020.
Reading Cars, which tasted the sweetness, launched the Mango Pro in March this year, which is to make some upgrades on the basis of Reading mango. But beyond that, we didn't see other product plans for Reading. In the micro pure tram market, there are also small ants, QQ ice cream, zero-run T03 and other strong models of competition, relying on a mango alone, Reading may be difficult to make a big difference.
In addition, in terms of product quality, Reading Mango has also complained about the battery's fast power loss, poor endurance, steering failure and other issues on the car quality network. Good reputation must be based on good products, quality is not good, after-sales can not keep up, the bottom of the chain of contempt Reading naturally can not live long.
Brilliance New Day
How many friends do you know about Brilliance New Day? Earlier Brilliance New Day was selling electric vehicles, and in this field, it was also an infinite scenery. However, the time for it to enter the new energy vehicle was delayed by the company and missed the best time. It was not until 2018 that the first step was taken, and in December 2020, the first new car, the Brilliance New Day i03, was rolled off the production line, and sales were dismal. In 2021, Brilliance Xinri brand terminal sales were 1355 vehicles.
Last month, Brilliance Xinri 2022 i03 was listed at a price of 59,800 yuan, which is more expensive than the same level of car in the mini car market where the price is king, and it is indeed a bit outdated in design, especially in the interior, and there is no advantage in configuration. In terms of products alone, AGuijun is naturally not recommended to buy. Such a new car may be difficult to make waves in today's heavily rolled mini car market.
Modern cars
A new force that has never heard of a name? Modern Car was established in December 2018, as a new power brand that entered the game later, its speed of launching new cars is still relatively fast, and it has released a new car Modern in more than a year after its establishment, but its design is relatively ordinary, and its advantages such as endurance are not obvious. From the perspective of sales, the terminal sales of modern cars in 2021 are only 202, and the terminal delivery of only 12 vehicles in the first quarter of 2022 can be described as quite bleak.
After all, after the new domestic forces have experienced rapid spurt development, everyone is more pursuing high-quality products. And then the brand itself has no advantage in popularity, and whether the product has bright spots, consumers will naturally not pay. I can't sell a few brands a year, and I don't think anyone dares to buy them.
Zhiji car
After 2018, China's auto market has entered an era of rapid development of intelligence, many new car-making forces have entered the game, and many traditional car companies have had to start transformation. Zhiji Automobile is a new brand created by SAIC, an old car company, in order to seize the new track. As a new brand, Zhiji Auto has been targeting the high-end market from the beginning. The first car, the Zhiji L7, was priced at 368,800-408,800 yuan. And Zhiji Automobile also willfully said that it would not launch cars under 200,000.
The main intelligent Zhiji L7 is equipped with a high-end intelligent driver assistance system at the forefront of the market, with a cruising range of 615km. In terms of its current configuration, competitors are mainly Tesla, Weilai, Xiaopeng and even the upcoming Nezha S. Although the configuration is rich enough, it does not have too prominent advantages. Fortunately, backed by the traditional car company SAIC Group, there is still a certain guarantee for car manufacturing experience, material supply, adjustment and other aspects. However, Zhiji not only has to face the competition of the new forces of the head, but also has to resist the new energy transformation of traditional luxury brands such as BBA, if only by configuration stacking, there is no new technology to enhance competitiveness, it is still difficult to stand out. For consumers, after all, the price is here, and the overall cost performance is not high.
New Cars
The new car now has no sense of existence. As a new car-making force, Xinte Automobile cooperated with FAW Group and opened mass production and delivery as early as 2018, with sales reaching thousands of vehicles. However, in the competition of the new forces in the second half, Xinte completely fell behind, once withdrew from the automobile market, and many consumers had no way out of after-sales service.
In August 2021, Xinte Automobile returned with capital, released a new strategy, and released a new electric mobility brand "Electric House". The first model of electric house YOUNG Guangxiao was newly listed, and the price after subsidies was starting from 64,800 yuan. It is also a micro-electric vehicle, the cake of this market is so big, how much can the electric house get?
It is reported that in 2021, the total sales volume of Xinte automobile terminals was 1481 vehicles, and the terminal sales in the first quarter of this year were 1152 vehicles.
Maple Leaf Auto/Rey Blue Auto
Maple Leaf Motors, although it comes from the "domestic big brother" Geely Holding Group, has rarely been loud since its release, and it has been almost forgotten. In January this year, Chongqing Ruilan Automobile Technology Co., Ltd., a joint venture company under Geely's power exchange and travel, was established. This automobile company jointly established by Geely Automobile and Lifan Technology will mainly face the power exchange market. The products of Maple Leaf Automobile are also classified into Ruilan Automobile, as for maple leaf original maple leaf 80V, maple leaf 30X product advantages are not obvious, not recommended for everyone to buy.
The newly born Ruilan Automobile will focus on power exchange products and power exchange services, in February Ruilan's first power replacement car Maple Leaf 60S was officially listed, the official guidance price of 139,800 yuan, the biggest highlight is the "60S power exchange". Ruilan Automobile will carry another development direction of Geely Automobile in the field of new energy, but from the perspective of consumers, for now, it is still recommended that you wait and see.
Gaohe Automobile
Gaohe Automobile is a pure electric vehicle brand under Huaren Express, and the first model will be mass-produced in the second half of 2020. There is constant skepticism, but it wants to create a different kind of intelligence. Although Ding Lei, the founder of Chinese Express, has been emphasizing the ecological argument, the most outstanding thing about Gaohe HiPhi X should be its unique car doors, as well as... High price. After all, there are really not many domestic cars that sell so expensive. Is it worth spending so much money to buy such a car? (Of course, if you have a lot of money, just don't say it.) It is reported that in 2021, the terminal sales data of Gaohe Automobile is 4237 vehicles, compared with 1364 vehicles in the first quarter of 2022.
A few days ago, this "expensive and outrageous" High-He car appeared in everyone's field of vision because of suspected privacy leakage, and the official response was: the relevant functions are turned off by default, and the "car-car interconnection" function is being updated. In this era when cars are also beginning to be highly intelligent, the question of privacy protection is indeed worth thinking about.
Weima Motors
As one of the earliest new forces, weima can be said to be getting farther and farther away from consumers. In the first quarter of 2022, the terminal sales of WM Motors were only 5996 vehicles, not to mention that it could not catch up with the new forces such as "Wei Xiaoli", and brands such as Nezha and Zero Run also surpassed WM.
The serious decline in sales is not without reason. Before there were successive spontaneous combustion incidents, and then there was no reply to the lock of electricity storm, WM always chained on the quality and service issues that are closely related to consumers, which is quite fatal. After all, good products are the cornerstone of brand development, if you always avoid quality problems, consumers as wrongdoers, the decline of this brand is sooner or later. Such a brand that cannot even guarantee the basic product safety, A Guijun is also strongly discouraged.
Write at the end
The new power brands mentioned above are either not cost-effective, or the quality is worrying, or they are on the verge of closure, and they don't know which after-sales service they buy. It is not easy for our boss to save some money to buy a car, but don't have anywhere to complain when the time comes.
At present, China's auto market is in a big wave, the competition is becoming more and more fierce, and the elimination of some terminal brands without strength is an inevitable end. We should polish our eyes when buying a car, try to choose some brands with more secure quality and reputation, and even some netizens leave a message: Weilai, Xiaopeng and other new forces should also be cautious about buying, who knows if there will be problems such as broken capital chain after being delisted by the US stock market?
(Text/Shen Chen; Trial/Lingyun Sentient Beings)