The new energy vehicle market began to brew and explode last year, and a number of "new forces" among the new forces appeared. Their explosive power has been fully released this year, and some of them have grown at a rate even higher than the first echelon.
At the beginning of each month, car companies will routinely release their sales data for the previous month. However, the numbers for March were extraordinary. Generally, after the Spring Festival, it will be announced that the annual automobile consumption period will be officially opened. If a new car can show a good momentum in March sales, it also means that its market performance in the next year is worth looking forward to.
In particular, as pure electric vehicles become a trend, people are focusing on the new forces of car manufacturing. Therefore, the sales list in March is regarded by the new forces as a "barometer" of annual sales. Compared with 2021, the previous three-strong pattern began to collapse, the sales of second-tier Nezha automobiles and zero-running cars have surpassed Weilai, and Hechuang Automobile has become the first to enter the top ten with the hot sales of Z03, showing huge market potential and becoming a "new force" in the new forces.
The annual upgrade has confirmed the status of the second-line dark horse of the new forces
Although, from a purely data point of view, the 3016 vehicles handed over by Hechuang Automobile in March are still some distance away from the 9985 of Weilai. However, compared with the tepid sales of Extreme Kr and Lantu, Hechuang not only far exceeds these two brands in terms of sales data, but also makes people look forward to its staying power in terms of product strength.
Specifically, Hechuang Automobile received 3,016 orders in March, an increase of 8,000% year-on-year. In the face of supply chain pressure and difficulties such as the epidemic situation in various places, Hechuang Z03 has achieved a monthly delivery of more than 1,600 units per model by virtue of its leading endurance, space and cost performance at the same level, perhaps simply compared with the tens of thousands of deliveries of head enterprises, this horizontal comparison is not very eye-catching, but the hidden potential behind it is quite huge. In today's intelligent pure electric vehicle market competition has been highly white-hot, for a young brand that is still accumulating public awareness, the two data of Hechuang have been quite good.
Hechuang Z03 has been able to achieve such results in 6 months since its listing, even in 2016, during the blue ocean period of smart cars, Xiaopeng and Weima could not sell more than 1,000 in half a year. If the current delivery of nearly 1700 units is a small test of Hechuang Automobile, then 3016 units is the short-term potential of the Z03 car. It should be known that the current public awareness of Hechuang Automobile is still in the stage of slowly improving, and its production capacity is also limited by the epidemic. With the passage of time, after the deepening of brand public awareness and the "climbing" of production capacity in the relocation of Guangcheng Hangzhou factory, the delivery volume of Hechuang Z03 is expected to be further improved, which is worth looking forward to.
Looking at the 2022 Hechuang Z03, which was launched on April 9, the cost performance of this model has been raised one step higher than the old model. Taking the 2022 Z03 most cost-effective tide cool version as an example, it has two endurance versions to choose from, of which the version with a price of 158,800 yuan and CLTC's 620 km range is the most recommended. It is actually an additional version of the original Z03 tide play version, adding a series of practical configurations including 18-inch rims, 540° reversing images, electric tailgates, PM2.5 sensors, heated ventilation of the main seat and wireless charging of front mobile phones. Looking at the current market, the 150,000-yuan pure electric compact SUV market, the endurance of 600 kilometers of models is really very few, the endurance data is basically between 400-500 kilometers. Therefore, the long endurance, rich configuration of Hechuang Z03 can be said to be very cost-effective, in terms of product market competitiveness, Hechuang Z03 has been well received.
More cost-effective product strength not only allows Z03 to accumulate more and more orders, but also Can create a "new high" market performance, and gradually solidify the status of "second-tier new forces dark horse". When other second-tier new forces are still struggling with sales, considering whether they should sink the market, get greater C-end sales, or increase the wholesale volume of B-end, why can Hechuang Auto always hold its breath and continue to evolve products?
With the help of regional policies, decision-making levels that can make forward-looking strategies, and upstream and downstream technology intelligent enterprises in the industrial chain that have invested in the "olive branch", Hechuang Automobile has "favorable times and places".
With a total investment of 6 billion yuan, hechuang near the water building platform first to get the month
As we all know, the intelligent network connection and new energy automobile industry is one of the key emerging pillar industries in Guangzhou, and the Nansha section where Hechuang Automobile is located is one of the three major automobile industry clusters with an output value of more than 100 billion yuan in the "14th Five-Year Plan" of Guangzhou's automobile industry.
The Nansha District Government recognizes the development concept of the Hechuang Intelligent Vehicle Project and believes that it has the foresight of "Internet + intelligent manufacturing" and can bring significant synergies to the new energy industry cluster in the Greater Bay Area. As a new power car company that has gained a firm foothold in the center of the new energy vehicle storm, Hechuang Automobile has signed a cooperation agreement with the Nansha government to build the world's leading intelligent and connected new energy vehicle production base in Nansha. According to the "Guangdong Province 2022 Key Construction Project Plan", in the future, in the project of Hechuang Automotive Intelligent Networking Global Innovation Center, the global headquarters building, command and dispatch center and R&D pilot building of Hechuang Automobile will be built in Nansha, with a total investment of about 6 billion yuan. The company is located in Nansha, and has been deeply recognized by the government, compared with other new car-making enterprises, Hechuang Automobile has a unique innate advantage.
Under the guidance of the goal of "trillion strategy, building a city of smart cars", Hechuang Automobile is helping Guangzhou to gradually realize the "elephant turn" of the whole automotive industry chain. As of April 20, 2022, Hechuang has built a total of 179 offline stores, covering 120 cities, and it is expected that a total of 279 stores will be built in 2022, covering a total of 200 cities, which will not only provide users with a more complete full-cycle, multi-scenario ecological service system, but also help sales to further climb.
Hechuang Automobile "backs" local support policies, is absorbing high-quality resources in the industry to develop with the trend, and has established a perfect intelligent "circle of friends". Although Hechuang Automobile is not large in terms of enterprise scale, compared with many "opponents", it does not have the background of traditional car manufacturing + technology circle cross-border, but it has the integration resources of "delivery to the door", coupled with lower hard costs to make its pace lighter, so it can respond to different changes efficiently and quickly.
Relying on the industrial cluster effect of the Greater Bay Area, Hechuang has formed in-depth cooperation with intelligent technology enterprises such as Shanghai Jiaotong University, Shanghai Intelligent Driving, and Yuanzhi Technology, and actively laid out the field of intelligent networking and intelligent driving. Following the launch of the full-scenario integration H-VIP intelligent driving interconnection system, remote control parking and other scientific and technological functions, and China Innovation Airlines jointly developed a battery pack that can achieve CLTC working condition 800km endurance. At the Guangzhou Auto Show last year, Hechuang Automobile announced that it will access the HUAWEI HiCar solution to realize the intelligent interconnection of all scenarios of human-vehicle intelligence. It is understood that the two sides discussed and exchanged views on the demonstration operation of intelligent driving in specific areas and the supply of intelligent vehicle solutions.
Hechuang Automobile's huge intelligent "circle of friends" ecological matrix is constantly improving, and it has entered the fast lane after increasing capital and shares last year and introducing cross-industry strategic investors. Of course, the aroma of wine is also afraid of the deep alley. As a trendy car brand, Hechuang also knows how to "play" and plays very accurately. The novel ideas at the marketing and publicity level have also become an important factor for Hechuang Automobile to become a "dark horse".
Write at the end:
In the early "Hundred Regiments War" of car-making, a group of enterprises chased by capital have been "killed" in the foreshore of the car-making wave, and finally ran out of the new forces led by "Wei Xiaoli". When the first layer of bubble of the car-making tide is broken, in the face of the next industrial competition, in order to further complete the automotive ecological scene, technology-driven is the key. After the first round of reshuffling, the participants in the domestic car-making movement are mainly divided into two main bodies, namely Internet enterprises and traditional entity enterprises. With the "support for the development and growth of new car-making enterprises such as Hechuang Automobile and Xiaopeng Automobile" being written into the "14th Five-Year Plan" for the innovative development of intelligent and new energy vehicles in Guangzhou, the "new forces" of Guangzhou Automobile continue to be optimistic about the market. The "dark horse" Co-creation Automobile, which has grasped the "favorable time, place and people", will continue to show the outside world the innovative charm of high-tech innovation enterprises in the Greater Bay Area.
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