To tell the truth, the recent wave of price increases in electric vehicles is really "never expected", there is no doubt that the actual purchase cost of most electric vehicles is now much higher than last year. Since the main "culprit" of this price increase is due to the sharp rise in battery costs, it also means that low-end new energy vehicles will be most affected.
It is precisely this part of the market that is the fastest growing market for new energy vehicles at present, and it is also the source of the significant increase in the penetration rate of new energy vehicles.
Let's first look at a few sets of data, according to the statistics of the Association of Automobiles, among the top ten manufacturers in the sales of pure electric vehicles in the first two months of this year, in addition to tesla and Weilai, the two main models priced at more than 300,000 yuan, sales accounted for less than 14%. Among the remaining eight car companies, the average price of new cars of more than half brands is around 150,000 or less.
Among the top 20 models in the new energy vehicle sales list in March, compact cars with main models priced in the range of 150,000 to 200,000 yuan accounted for nearly two-thirds. There is no doubt that with the popularity of new energy vehicles, the proportion of this part will become larger and larger.
Although since the beginning of this year, the sales of many new energy vehicles have inevitably been affected to a certain extent, but on the sales report card in March, Hechuang Z03 delivered 1689 units in a single month, and the monthly new order volume exceeded the 3,000 unit mark for the first time, creating a year-on-year increase of 8000% is indeed eye-catching.
You know, even if you leave aside the explosive increase of 80 times, Z03 sales this month are already very close to this level of popular model Xiaopeng G3i. Of course, the recent countless fans of the Z03 circle are its new annual revamped models, which not only have the same starting price, but also add new versions and more configurations.
Compared with those "no increase in price" models, Hechuang Z03 is really maverick enough this time.
Different from those high-end intelligent electric vehicles, since the electric vehicles in the range of 150,000-200,000 yuan are the daily family cars of ordinary consumers and as the "replacement" of traditional fuel vehicles, people's expectations are naturally consistent. Needless to say, space, comfort, and configuration level are the primary considerations when people buy a car.
In the end, it will return to the three words of "cost performance".
Speaking of Z03, I really have to mention its hardcore selling points. Take the endurance that everyone is most concerned about, because it is based on the GAC GEP pure electric platform, equipped with magazine battery technology, so in the 2022 model, in addition to the entry-level model is equipped with a 55.4kWh battery pack, for 430 km (CLTC working conditions) endurance, the rest of the model versions are provided with 510 km and 620 km endurance version, and the 510 km endurance version of the starting price is less than 140,000 yuan.
Looking around, it is now possible to spend 150,000 yuan to buy a pure electric vehicle with a range of more than 500 kilometers, and it is still the kind that can be counted with one hand. If you are not satisfied, as long as you "bite your teeth", you can spend less than 160,000 yuan to buy the new Tide Cool Version 620 km model.
Although charging is now more and more convenient, but from the perspective of the user, who does not love stronger endurance? From this point of view, I think the Z03 is really a bit too "low-key".
In addition to the endurance of the bar in the same price point, the unique riding space is also the place where the fans can be circled. The wheelbase of the Z03 is only a mere 2750mm, which is placed in the sea of cars, which is the level of the general compact model. To put it bluntly, it is slightly longer than Civic and Corolla.
But the exaggerated legroom in the back row of the Z03 alone is enough to make many B-class car users look envious, not to mention that the front row backrest can be completely flattened, so that you can enjoy the "lying flat" feeling at any time.
Of course, when choosing a family car at this price, the comfort of the rear passengers is the most concerned thing for the owner. Meeting the needs of all aspects of your family is paramount. I've test-drive the Z03 before, and the comfort of the rear is sure to surprise people.
The tide cool version mentioned above is the new model version of this redesign. In official terms, it is based on the feedback of real car owners in the Co-Creation user community and market data research, based on the original tide play version of the upgrade.
As can be seen from the official configuration list, the Tide Cool Edition is based on the past, adding 18-inch wheels, power tailgates, 540 ° fully transparent chassis, SPA remote control parking, main driver's seat ventilation/heating, PM2.5 sensors, mobile phone wireless charging and many other practical configurations.
For the actual value of this large number of configurations, I believe I do not need to say more. Let's talk about the most objective fact, these configurations are very practical, and most of them are difficult to install through the later stage.
I think this is no longer a pure discussion of the cost performance of the problem, comfort, peace of mind, easy to use is the king, is the core value of the general family car.
Nowadays, new energy vehicles are all about "growth", and the practical point is to upgrade many functions and car experience through OTAs. For example, just like the "motion sickness" problem of electric vehicles that many people still worry about, the Z03 has now matched the requirements of different drivers by switching driving modes and setting two energy recovery levels.
According to the information I learned, the Z03 will be upgraded in the future to predict the driving conditions in advance, adaptively adjust to the best driving or energy recovery state, and achieve efficient and smooth driving of the whole vehicle. In addition, the map data will be connected with the data of the three-electric system, and the upgrade can realize the integrated planning of driving speed, trajectory, road ramp and charging.
Finally, to give one more "Easter egg", Z03 will also launch a long-lasting version equipped with a 100kWh battery pack, which can achieve 800 km of endurance under CLTC conditions. The model has completed winter testing and is ready for mass production. By adopting the most advanced power battery moduleless technology and "silicon-doped lithium" technology, the battery energy density reaches an industry-leading 220Wh/kg.
Many people say that Chinese brands are leading the future of new energy vehicles. In my opinion, perhaps it is this spirit and attitude of constantly satisfying user needs and expectations that allows Chinese brands to have more future beyond imagination.
222/4/22
Shopping guide - Hechuang Z03
by Wei Xiyu
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