The national auto market was hit hard at the start of the second quarter, which is obviously not good news for China's auto manufacturing industry, which is just recovering. On the one hand, Shanghai and Changchun, two major automobile manufacturing towns, have been hit hard by the epidemic; on the other hand, the national epidemic has also risen and fallen in many medium- and large cities, resulting in a continuous impact on the logistics industry.
Under such a premise, Hechuang Automobile received a relatively excellent order result in April - 3084 units. Although Hechuang Automobile, as a new power brand, has a late power period, and its brand power and sales volume are slightly thin in the entire new energy vehicle manufacturers, it can continue to develop well and maintain a high order volume growth trend under the premise of unfavorable environment, which seems to prove that its brand awareness is constantly rising quietly.
In October 2021, Hechuang Automobile officially launched its second mass-produced model, the Hechuang Z03, priced at 132,800-16.88 million yuan, positioning a compact SUV, focusing on large space and long endurance. It was the successful launch of this car that made the overall sales of Hechuang Automobile begin to grow upwards.
From the perspective of positioning, the main competitors of Hechuang Z03 are mainly BYD Yuan PLUS, Nezha U Pro, Zero Run C11 and Xiaopeng G3i, etc., and this type of compact SUV model is also committed to solving the home needs of consumers. That is to say, within this price range, who can understand consumers better, or who can really reach the pain points of consumers, then who can harvest the market.
Compared with the above competitors, Hechuang Z03 has no advantage in brand awareness, and can steadily increase sales in the environment of "fighting", relying on the high value of the product itself.
From the body size, we can see that the Z03 has a length, width and height of 4602/1900/1645mm and a wheelbase of 2750mm. This body length is decent in the compact SUV, but the body width and wheelbase are the advantages of the Z03. This allows for more space in the Z03. This is mainly due to the fact that the Z03 is from a pure electric platform, which reduces the overall size of the front cabin and maximizes the space in the car under the premise of limited body length.
The interior space of the Z03 is most worth mentioning is the spacious rear space. On the one hand, the wheelbase of the Z03 reaches 2750mm, on the other hand, the Z03 uses a torsion beam rear overhang that can better highlight the advantages of the rear. Of course, to some extent, the lack of multi-link suspension has affected its handling and driving comfort, but it has gained one of the best rear space in this level of SUVs.
In addition to the interior space, the endurance of the Z03 also makes it stand out among the SUV models in the range of 130,000-180,000 yuan. In April 2022, Hechuang Automobile launched the 2022 model, priced at 132,800-178,800 yuan, and the battery life is available in three versions: 430km, 510km and 620km. Compared with the old model, the new Z03 has a richer range.
Among the SUV models at this level, hechuang Z03 provides more endurance versions, which also allows consumers to choose the version that best suits their use scenarios according to their own car purchase budget.
The higher configuration is also a major competitive advantage for the Z03. From the perspective of technology atmosphere, the entry-level model of Hechuang Z03 provides 10.25-inch full LCD instrumentation, 14.6-inch central control screen, and built-in intelligent car machine system to support OTA upgrades (in the latest OTA upgrade, Hechuang Z03's application mall has newly launched NetEase Cloud Music, Angry Birds, CC in-vehicle live broadcasting, and other functions).
In the era of intelligent vehicles, Hechuang Automobile and its products have always been at the forefront. In addition, the Z03 provides L2-level assisted driving, 360-degree panoramic image, intelligent near-far light switching headlights and other configurations for the medium-sized version of the Z03, further enhancing its high value.
Editor's Comments:
The above-mentioned advantages of Z03 have enabled its orders and deliveries to grow steadily. In the later period, the growth point of Hechuang Automobile, relying only on the Z03 model of Hechuang, seems to be slightly thin. To further occupy the market, Hechuang Automobile also needs to launch more high-value products and supporting services. As a new energy vehicle manufacturer that has only been established for four years, Hechuang Automobile has always been slightly modest and low-key, but after the success of Hechuang Z03, this little-known new power brand is beginning to enter the public vision with a new look of rapid growth. If Hechuang Automobile wants to continue to maintain a high upward trend, on the one hand, it needs to continue to strengthen the high value of Hechuang Z03, on the other hand, it also needs to further expand sales channels to increase brand influence through various means. (Wenche Vision Technology Li Liang)