Hechuang Automobile may be relatively unfamiliar to everyone, it is a new car-making company jointly invested by Pearl River Investment Management Group, Guangzhou Automobile Group and NIO Automobile, which was established in 2018.
At present, there are two models sold in the market. One Z03, one 007. Among them, the guidance price of Hechuang 007 manufacturers is about 300,000 yuan. In the Chinese market, there are more new energy vehicles with a price of up to 300,000 yuan, and they also include products from new power companies that make cars. Therefore, it is not the main force of Co-Creation Automobile. The main model of Hechuang Automobile is Z03, which is priced between 100,000 and 200,000 yuan. Therefore, although There are 2 models on sale in Hechuang Automobile, one of them is not the main force, and there is only one main force.
Recently, Hechuang Automobile announced its april 2022 order volume of 3,084 units. That's not a big number. But in front of the numbers, we see the volume of orders, not the volume of sales. The order only indicates that there are 3084 users who have booked, not the actual sale. And the order user can also cancel.
Why the order volume, not the sales volume. The reason is also simple. Due to the epidemic, many parts suppliers have been forced to reduce production or stop production. As a result, the production of many automobile companies was seriously affected in April.
For example, ideal cars, sales of 11,034 in March, but only 4,167 in April, down more than half, is because the factory is affected by the epidemic and can not produce smoothly. The same is true of NIO, which sold 9,985 units in March and only 5,074 in April. The decline is also very serious.
Therefore, Hechuang Automobile should also be affected by production, and the actual sales volume is estimated to be out of hand. I had to announce the order volume.
This reminds me of the phenomenon of the inner volume of the mobile phone circle, Lei Jun at the conference of the Redmi Note 7, strongly questioned the glory V20 is a PPT mobile phone, claiming: You have the ability to take the goods to sell ah?
At that time, the reason for the inner volume was actually because of 48 million cameras, resulting in limited production capacity of Honor, and the released mobile phones were out of stock. Today, something similar has happened in the automotive industry. That is, there is no stock.
This operation of Hechuang Automobile actually misled a lot of auto media, and I found that there were already two authoritative media, which understood the order volume of Hechuang Automobile as sales. The sales volume is indicated on the eye-catching headline.
Do you think that Co-Creation Is playing a word game? Because on the poster of Hechuang, "3084 units" is a particularly eye-catching big character. And "April order volume climbed to a new high", these words are particularly small fonts, if you do not look carefully, it is really not easy to distinguish.
For Hechuang Automobile, if the sales volume is very low and unbearable, then it is better not to announce the results. Announcing the order volume, rather than the actual sales, is suspected of playing word games. Because the order volume does not accurately reflect the actual sales volume. Because in the order state, the user can cancel the order at any time.