A number of companies that are constituent stocks of the 100 index per brand have spoken out: they will continue to strengthen brand building and create long-term value

Per reporter: Chen Pengli Per editor: Yang Xia

On April 13, China Securities Index Co., Ltd. announced that the CSI Brand Value Index of 100 per listed company (referred to as 100 per brand, code: 931852) will be officially launched on May 10, becoming the first cross-border brand index in the whole market. The index was compiled by The Daily Economic News in cooperation with China Securities Index Co., Ltd., and selected the listed companies that were selected as the top 100 listed companies in the brand value list of China as the constituent stocks of the index. It is understood that the total brand value of these 100 constituent stocks reached 30 trillion yuan, and they are leading enterprises from all walks of life.

For the inclusion of the 100 index per brand, a number of constituent companies told the "Daily Economic News" that this is a recognition of the company's operating results and brand value, and they will continue to strengthen brand building and create long-term value. Lenovo Group said that the brand is one of the core competitiveness to help enterprises cross the cycle, Lenovo brand is showing a new vitality and creativity; Baidu Group said that the basis of the brand is business, Baidu's brand value, reflected in the mission of "using technology to make the complex world simpler"; Arowana also said that under the long-term brand building, I believe that the brand value of Arowana will exert greater strength in the future; China Railway Construction said that the company has built a deep cultural heritage as the foundation, The parent brand is a brand system that leads the vigorous development of sub-brands and provides a strong brand power for the construction of "quality iron construction".

Lenovo Group (0992. HK）

Brand is our important intangible asset, it is the precipitation and accumulation of corporate value, behind which carries a series of brand values, for the future development of the enterprise orientation, for the cohesion of employees upward reassurance, for the team's behavior guidelines. An enterprise to be in an invincible position in the iteration of the market and fierce competition, in addition to continuously meeting and leading consumer needs at the level of product functions and service experience, the brand is also one of the core competitiveness that helps enterprises cross the cycle.

Like our country, Lenovo is also entering a new stage of development, and its keywords are firm innovation, keen transformation, and contribution value, which will give Lenovo brand a new vitality and creativity. We will listen carefully to the voice of customers, work together with partners for win-win results, form a smooth communication mechanism with all sectors of society, and jointly build a new association driven by scientific and technological innovation, continuous service to customers, and create more social value.

Baidu Group (9888. HK）

The CSI Brand Value 100 Index is the first cross-border index, which comprehensively focuses on the Shanghai, Shenzhen, Hong Kong and US markets, empowers the brand value of enterprises in a quantitative form, and constructs objective and scientific, logical and meticulous, with high reference value and gold content.

Baidu Group is honored to be selected as one of the 100%Brand Value Index of EACH listed company in this year. Baidu is a leading AI company with a strong Internet foundation. In the past year, we have firmly promoted the innovation and application of AI technology, actively deepened the layout in the field of intelligent cloud, intelligent transportation, intelligent transportation and other artificial intelligence, and used AI technology to help thousands of industries integrate innovation, improve efficiency, lead the world in the number of orders for autonomous driving, and build an open mobile ecosystem. We want to be the most user-aware, high-tech company that helps people grow, and is committed to using innovative technologies to solve social problems. Once again, I would like to thank CSI for the brand value of 100 listed companies and the recognition of Baidu's brand value by people from all walks of life.

There are many interpretations of brand value, and in our view, a brand is like a person. A person's uniqueness is composed of skills, personality, attitude to things, etc., just as the company's business and value proposition constitute the differences in the brand, these differences determine what kind of users will be attracted to the TA to become TA's partners, friends, fans. Our impression of people is always fluid and changing, but there is always a solid foundation underlying the ground. For Baidu, this foundation is our mission: "using technology to make the complex world simpler", which is the technical belief of Baidu people, whether it is to make information more convenient in the past, or now we are empowered by artificial intelligence to reduce costs and increase efficiency for thousands of industries, we hope that people's lives will become simpler because of technology. Our internal cultural values are also "simple and reliable", open, frank and direct to solve problems, which belongs to Baidu's background and uniqueness.

In the market work of Baidu brand, we emphasize several points, one is to support key business, the basis of the brand is business, the brand market will effectively carry out brand communication and build brand image according to key businesses; one is to continue to build brand equity, in the distraction of the communication environment, through long-term IP creation and repeated content communication to form a more effective cognition. Since last year, Baidu and China's lunar exploration project signed a long-term cooperation agreement to help deep space exploration through artificial intelligence, which is a difficult task that needs to be paid continuously, but from another point of view, it is also a path for Baidu's brand value to continue to exert force; the third point is to let the brand value have a greater social impact, truly achieve science and technology for the people, Baidu opened up nearly 1400 AI capabilities, supported small and medium-sized enterprises through technology, and also proposed "5 million AI talents in 5 years" last year. Solve the talent problems of the future society through technology empowerment. Baidu's brand value is reflected in the mission, and what we do is to practice the Baidu mission of "using technology to make the complex world simpler".

Arowana (300999. SZ）

Arowana is honored to be selected as the first cross-border brand index in the whole market, the CSI Brand Value Index of 100 per listed company. As a national brand that has been working in the grain, oil and food industry for more than 30 years, we are well aware of the importance of brand value and influence for an enterprise, and the company has been intensively cultivating brand building and customer service, doing a good job in marketing and pioneering work, and continuously improving the company's brand value and brand influence.

The company has "Arowana", "Olivilan", "Orchid" and other well-known brands. According to the 2021 China Brand Power Index (C-BPI) brand list released by Chnbrand, "Arowana" topped the list of edible oil brands for the eleventh year with 731.2 points, and "Orchid" and "Xiangmanyuan" ranked 5th and 6th respectively, highlighting the company's strong brand influence. As the official sponsor of the Beijing 2022 Winter Olympics and the official sponsor of the 2020 Tokyo, 2022 Beijing and 2024 Paris Chinese Olympic teams for three consecutive years, Arowana comprehensively promotes the health strategy of the Double Olympic Games. The company undertakes the important mission of ensuring the grain and oil ingredients of the Winter Olympic Games, escorts the health and nutrition of delegations and athletes in more than 90 countries around the world, and highlights the hard power and responsibility of major brand.

In addition, according to the "2021 China Food and Beverage Listed Companies Brand Value List" compiled by the Daily Economic News and the China Enterprise Research Center of the School of Economics and Management of Tsinghua University, the company ranked second with a brand value of 130.298 billion yuan.

In the future, Arowana will continue to respond to national industrial and economic policies, give full play to the advantages of brand, channel, scale, research and development, talent, etc., adhering to the R&D concept of nutrition, health, safety and deliciousness, continue to expand the depth and breadth of industrial layout, and strive to become the most representative comprehensive food group in China.

Brand is an important intangible asset of the enterprise, only under the long-term doctrine of continuous improvement, can make the brand equity have a deep accumulation, so that the brand can become a coordinate system to measure the category, become a reference standard for users to measure other brands. For more than 30 years, Arowana has been adhering to the concept of long-termism, through the self-improvement system, external guarantee system, basic management system, access threshold system, and constantly improve the quality management system, with the world quality to help healthy China. Under the long-term brand building, it is believed that the brand value of Arowana will exert greater strength in the future, and continue to move forward towards the vision of "building an ideal group".

China Railway Construction (601186. SH）

Thanks to the daily economic news and the China Securities Index for providing a benchmarking platform for enterprises to build a brand. In the course of more than 70 years of development, China Railway Construction has participated in a large number of engineering design and construction tasks at home and abroad, and has developed into a comprehensive construction industry group covering engineering contracting, planning and design consulting, investment and operation, real estate development, industrial manufacturing, material logistics, green environmental protection, industrial finance and other emerging industries, with a business scope covering more than 130 countries and regions across the country and the world. China Railway Construction looks forward to building a better life for the people of the world through continuous innovation and struggle, and becomes the "most trustworthy world-class comprehensive construction industry group".

Brand is an important embodiment of the competitiveness of enterprises, and is the basic project and strategic project for enterprises to promote sustainable development and achieve evergreen foundation. With "Builder of a Better Life" as its brand positioning, "the most trustworthy world-class comprehensive construction industry group" as its brand vision, "Quality Iron Construction Connecting the World" as its core brand value, "Heavy Promise perseverance and quality symbiosis" as its brand personality, and "Building Now Leading the Future" and "Quality Rail Construction Connecting the World" as its brand slogans, China Railway Construction has built a brand system with profound cultural heritage as the foundation and the parent brand as the leading sub-brand to flourish, providing a strong brand power for the construction of "Quality Iron Construction".

TCL Technology(000100.SZ)

TCL Technology was selected into the 100 index of brand value per listed company, which represents the high recognition of the TCL brand by the capital market, consumers and other parties. As a leading global brand, TCL continues to create long-term value for investors and industry ecology, while continuously mining corporate value and social value, enriching brand connotation and enhancing brand value.

China's economy is moving towards high-quality development, TCL will continue to promote scientific and technological innovation and global development, and strive to transform into a technology-intensive, knowledge-intensive intelligent high-tech industry group with higher innovation content, and strive to occupy the global commanding heights in the national strategic science and technology industry of "high-tech, asset-heavy, long-term", while actively assuming more social responsibilities, promoting common prosperity, exploring and maximizing social value.

Baosteel Co., Ltd. (600019. SH）

Baosteel shares were selected for the index, reflecting the recognition and trust of the index compilers for Baosteel shares. Baosteel will, as always, continue to enhance its comprehensive competitiveness, continuously consolidate its brand strength, and forge ahead towards the vision of becoming the world's most competitive steel enterprise and the most investment-worthy listed company.

Brand building is an important force to achieve the transformation from high-speed growth to high-quality development, and plays a decisive role in building the differentiated competitive advantage of enterprises.

Sichuan Changhong (600839. SH）

Sichuan Changhong was selected into the brand 100 index, which is a recognition of the company's strategic layout, business measures and brand value, which is conducive to investors, users, etc. to pay better and more intuitive attention to Changhong, and is also one of the reference indicators of the company's brand building, especially to more clearly present the changes and status quo of the brand in the capital market.

Brand value is a phased achievement of enterprise development, and it is also the driving force for the continued development of enterprises. In recent years, Based on industrial expansion, product experience, technological innovation, etc., Changhong has continuously enriched its brand connotation, and has deeply cultivated sports marketing and cross-border marketing, interacted with the audience accurately and high-frequency, and continued to shape the brand image of science and technology and fashion. In the future, Changhong will continue to strengthen brand building, enhance brand power, and serve the transformation and development of the company.

C&D Shares (600153. SH）

The world is entering an unprecedented situation of change, and the connotation value of Chinese brands is a symbol of China's soft power.

With "supply chain value-added" as the core value proposition of the brand, C&D Co., Ltd. provides customers with "LIFT supply chain services" and continuously promotes supply chain service innovation based on customer needs. Being selected into the 100 index of brand value per listed company reflects the high recognition of all sectors of society for the brand building work of C&D co., LTD. in recent years, and also puts forward higher requirements for C&D co., Ltd.'s future brand building work. C&D co., Ltd. will adhere to professional management, adhere to innovation and leadership, empower high-quality development with finance and technology, continue to promote supply chain service innovation, and continuously enhance the company's brand value.

Brand is the imprint of the value proposition of the enterprise, business, product and service in the minds of many stakeholders led by customers. The ultimate goal of brand development is to establish a unique value proposition in the minds of customers, so as to help the company win customers in the market competition. Brand value refers to the full benefits that the brand can bring to the company now and in the future, is the value-added embodiment of the enterprise's creation, and is also an important measure of the enterprise's ability to resist risks.

The "China Listed Companies Brand Value List Research Project" is conducive to the evaluation and horizontal comparison of listed companies' own brand building, and helps listed companies to formulate long-term brand plans. The brand value list of Chinese listed companies is an incentive and spur to the listed companies on the list, which can promote listed companies to step out of their comfort zone, achieve brand innovation and breakthroughs through self-iteration, and further awaken the brand awareness of Chinese enterprises.

Midea Group (000333. SZ）

Midea Group's inclusion in the 100 Index of Brand Value per listed company is a recognition of the market's brand concept upgrade brought about by Midea's transformation into a technology group, and also conveys confidence to the capital market, investors and customers. Last year, Midea Group released a new slogan "Smart Life Can Be More Beautiful", clearly placing technological innovation and user experience at the strategic level of the Group and reinterpreting "Beautiful Life".

Brands are premium intangible assets. Behind the brand upgrade is the innovation of the concept and the pursuit of core technology. In the future, Midea will stimulate new momentum for the development of its own enterprises, firmly ignite the second engine, adhere to the investment and construction of its own brand in overseas markets, focus on key markets and core channels, and carry out brand exposure at a high frequency and wide range through global and regional team and event sponsorship, so as to enhance the international influence of its own brand.

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