The kitchen is an important part of family life, it is not only a place to cook good food, but also an important place to store it. With the rapid development of the mainland economy, people's quality of life is gradually improving, and more and more attention is paid to the safety and health of food, especially the quality requirements of edible oil. Among them, cooking oil is an indispensable ingredient in cooking, which can add flavor to food and provide essential fatty acids and vitamins.
After the reform and opening up, the grain and oil market has broad prospects, so that the development of the edible oil industry has shown a vigorous situation. In the context of intensified competition in the catering market, what changes have taken place in the condiment track?
Some time ago, Chnbrand, a well-known brand rating authority in China, released the 2024 (10th) China Customer Recommendation Index SM (C-NPS®) brand ranking and analysis report. The index is the first customer recommendation evaluation system in China, the first NPS practice in China, and the C-NPS research results have been released to the public for ten consecutive years, which is the vane of measuring Chinese consumers' experience attitudes. A total of 8 edible oil brands are on the list, namely: Luhua, Arowana, Xiangmanyuan, Orchid, Duoli, Xiwang Fulinmen, and Daodaoquan.
Arowana
Speaking of Arowana, many consumers think that it is a domestic grain and oil brand, but they don't know that it is a brand owned by Yihai Kerry, and its founder is Mr. Guo Henian, a famous patriotic overseas Chinese, and his nephew Mr. Guo Kongfeng. When Arowana was first founded, the market environment was "unsightly", full of bulk edible oil with many impurities, thick oil smoke, and unguaranteed health and safety, which could not guarantee the safety of consumers. Against this backdrop, Guo Henian and his son Guo Kongfeng established Yihai Kerry Arowana in 1988 and launched small packages of edible oil in 1990.
The launch of Arowana's small-packaged edible oil is a huge food revolution and has affected the habits of Chinese people eating bulk oil. In line with the general trend of consumption upgrading, in 2002, Arowana officially launched the second generation of blended oil advocating 1:1:1 "balanced dietary nutrition", which was favored and loved by consumers and caused a sensation in the entire edible oil market.
Today, Arowana has become the world's leading agricultural comprehensive multinational grain and oil enterprise group. From a foreign brand to a leader in the Chinese market, Arowana has been rooted in China for 30 years and has long been committed to providing high-quality ingredients and products to Chinese consumers.
Fragrant garden
Like the Arowana brand, Xiangmanyuan is also a well-known brand under Yihai Kerry, which was born in 1995. After years of development, Xiangmanyuan has developed into a comprehensive grain and oil brand, including rice, noodles, oil, seasoning and other products.
FLM
Since its establishment in 1993, FLM has selected high-quality raw materials, continuously innovated and developed, established a systematic safety control process and advanced quality inspection system, and produced a series of safe, healthy, nutritious and delicious edible oil products that satisfy consumers.
Luhua
Lu Hua once again topped the list.
In 1986, Luhua Vegetable Oil Factory was formally established. Against the backdrop of China's construction of enterprises, founder Sun Mengquan grew tired of the low-profit and dissized OEM business, and he began to decide to create his own brand.
After years of research and development, Luhua focuses on its own brand and has developed peanut oil with outstanding oil quality and mellow flavor, which has been highly recognized by relevant national departments.
A new vision for grain and oil brands
Although there are many brands in China's edible oil market, there are not many influential and excellent quality edible oil brands. Judging from the current situation, the grain, oil and food industry will continue to maintain steady growth, and the market potential is huge. With the improvement of consumers' health awareness, consumers have begun to trace the direction of green health and transparent disclosure of products, and some edible oil giants have realized the importance of market share in the fierce market competition. In the future, the road of brand development must continue to give full play to the advantages in quality, supply chain, cost and food safety, so as to accurately grasp market trends and obtain more growth opportunities.