On April 13th, the 10th National Arowana Grandma Township Small Rapeseed Rape Flower Festival with the theme of "Seeking the Taste of Grandma Township and Inheriting the Spring Banquet" ended successfully at the site of Weiyang Palace on the Great Wall of the Han Dynasty in Xi'an. Shaanxi cuisine masters performed on the spot, and catering associations, channel partners, media friends and consumer representatives were also invited to the spring banquet at the event.
Shaanxi cuisine master presented 33 spring banquet awards, and grandma's small pressed rapeseed oil strength inherited the good taste of China
As the guardian of traditional flavored vegetable oil, Grandma Township small pressed rapeseed oil inherits the traditional Chinese pressing process with ingenuity, and awakens the childhood memories in the minds of consumers with authentic small pressed flavor. Zhao Dan, Minister of Cultural Protection and Tourism Department of Xi'an Han Chang'an City Cultural Development (Group) Co., Ltd., said that it is the responsibility and mission of the enterprise to inherit the traditional Chinese culture.
The scene also invited local well-known restaurants such as Chang'an Stove and Xiaoyang Barbecue to present 33 classic Shaanxi dishes. Among them, the most popular is Shaanxi's special gourd chicken, which has been fried in rapeseed oil from Grandma's Township, with golden and crispy skin and fragrant and mellow inside. Qiu Xufang, president of the Shaanxi Provincial Chef Association, commented: "Shaanxi cuisine has a long history, and one of its major characteristics is that the fragrance is prominent. ”
The "responsibility system" of quality supervision, the quality of the Olympic Games makes the people feel at ease and more at ease
2024 coincides with the Paris Olympic Games, and as a national grain and oil brand, Arowana has always been closely related to the Olympic Games. From the exclusive grain and oil supplier of the 2008 Beijing Olympic Games to the official grain and oil product sponsor of the Chinese Olympic Committee, Arowana has always been committed to providing high-quality and safe grain and oil products for the Chinese people, and passing on the concept of healthy life and good products to more consumers.
At the event, a total of 9 guests from industry associations, channel distributors, and media representatives were awarded the title of "Quality Supervision Officer". In addition, Yihai Kerry Xingping Factory carried out transparent factory-related activities and invited consumers to visit the factory, so that the quality of grain and oil could be jointly supervised, and consumers could eat with peace of mind.
In this regard, Mi Jie, chairman of Yihai Kerry Shaanxi Enterprise Group, concluded that the rapeseed oil in Grandma Township is based on the quality of the Olympic Games, strictly controls the quality, and has passed the ISO9001 quality management system, FSSC22000 management system, HACCP system, AIB audit and other system certifications, providing healthy, safe and convenient grain and oil services and guarantees for the people.
Join hands with China Resources Vanguard to deliver good services of traditional vegetable oil to more families
Grandma Township small pressed rapeseed oil is made of high-quality rapeseed raw materials, with unique small pressed flavor, physical pressing, temperature control fried seeds, retaining more nutrients and pure fragrance of rapeseed oil, with its excellent product quality and unique flavor by the majority of consumer groups.
This time, Grandma Township Small Pressed Rapeseed Oil joined hands with China Resources Vanguard Northwest Region to open up online and offline sales channels, continue to enhance business cooperation in Northwest China, and further enhance its brand influence on the platform. The purpose of this strategic cooperation with China Resources Vanguard is to let more consumers experience this vegetable oil product and work with consumers to protect the memorable food emotions in their hearts.
Liu Pengfei, Director of the Rapeseed Oil Project Department of Yihai Kerry Arowana and Marketing Director of the Northwest Region of the Group's Consumer Goods Channel Division, said that Arowana will continue to be committed to providing Chinese people with more nutritious, healthier, more delicious and safer grain and oil products, inheriting the taste of China and telling Chinese stories with rapeseed oil from Grandma's Township.
In the future, Grandma Township Small Pressed Rapeseed Oil will not forget its original intention, continue to adhere to the Olympic quality of Arowana, and confirm Arowana's determination to "protect the safety of the national table" with sustainability, and bring more healthy, safe and high-quality products to the Chinese family table!