In the era of electrification, the life of the joint venture brand in the domestic market is no longer so moist, and the strong wave of new energy has broken the traditional market pattern of the auto market, and the momentum of the joint venture brand has declined in the new car market. But in the used car market, the overall performance is not so bad.
I say this because there is data to back it up. On May 7, the China Automobile Dealers Association and Jingzhen Valuation jointly released the "Research Report on China's Automobile Retention Rate in April 2024". Next, let's take a look at which joint venture brands have a higher value retention rate in April and are more worth buying?
It can be seen from the list that the first car brand is Honda Automobile, in April, the brand's three-year value retention rate data reached 65%, compared with March, the value retention rate data showed a slight increase, in the second-hand car market, "Honda Dafa" is still very easy to use, performance, quality and workmanship, these elements are the main reasons why consumers are willing to choose Honda.
Toyota ranked second, the brand's three-year retention rate data reached 62.3% in April, compared with March, the value retention rate data declined, however, from the current situation, this will not have a great impact on Toyota, in terms of economy and durability, many consumers are still willing to choose Toyota's products.
Kia ranked third, with the three-year retention rate of the Kia brand rising to 57.9% in April compared to March. Kia, which was disappointed in the new car market, performed very well in the used car market.
Mazda's ranking and retention rate data have also improved, in April, the brand's three-year retention rate data reached 57%, known as the "Dongying BMW" Mazda is facing a lot of challenges in the new car market, however, stable performance and appearance design make Mazda very recognized in the second-hand car market.
Nissan ranked fifth, compared with March, Nissan's three-year value retention rate data in April also increased, reaching 57%, durable and energy-saving are the main characteristics of Nissan's products. Volkswagen ranked sixth, and the brand's three-year retention rate reached 56.8% in April, a slight improvement from March.
Hyundai Motor ranked seventh, and the brand's three-year retention rate reached 56.8% in April, which was tepid. Buick and Ford ranked eighth and ninth, respectively, with both U.S. brands having a three-year retention rate of 56.6% in April. For a long time, the performance of American products in the domestic market is not as good as that of Japanese brands, and the model technology is good, but the value retention rate is very average.
Jeep ranked 10th, with a three-year retention rate of 55.8% in April, a brand that lost out on the Chinese auto market but didn't do so badly in the used car market. Skoda ranked eleventh, the brand in April three-year value retention rate data reached 55.4%, Skoda has not been recognized in the domestic market, the technology and performance of the product are good, but the value retention rate performance has not been high.
Mitsubishi ranked twelfth, and the brand's three-year retention rate reached 52.6% in April; Chevrolet is also disappointed in the used car market, with the brand's three-year retention rate reaching 51.5% in April. In addition, Peugeot and Citroen also appeared on the list, and in April, both French brands had a value retention rate of more than 50%.
Ghost car view: In the second-hand car market, Japanese and Korean brands are very "popular", Toyota, Honda, Nissan, Mazda and other brands have high value retention rate data, in addition, Hyundai and Kia are also doing well, and the value retention rate ranking and data in April are very good.