In China, MPV is really a bit weird, on the one hand, major car brands continue to launch blockbuster new cars to this market segment; On the one hand, the entry of new cars did not make too many waves in the MPV market, and the overall sales performance continued to be sluggish.
I say this because there is data to prove it. A few days ago, the Passenger Car Association released the sales data of passenger cars in April, of which the retail sales of the MPV market reached 82,000 units in April, down 14.9% year-on-year and 12.1% month-on-month; From January to April, retail sales in the MPV segment reached 320,000 units, down 5.8% year-on-year.
So, what kind of MPV models sell well in this market segment? Let's continue to look at the sales data of specific models, according to the retail sales of MPV models in April, Ghost Brother sorted out the top 15 sales list, and see which models are on the list?
From the list, we can see that the number one model is the Denza D9, this new energy MPV has been making great progress, in April, the retail sales of the model reached 10,031 units, winning the "sales champion" position on the list. However, there are now many competitors in the same class who are besieging the Denza D9, and the pressure on this model is also obvious.
Grevia is the "dark horse" on the list, this model retail sales in April reached 6889 units, surpassing Saina, ranking second on the list, the quality, performance, and configuration of this model are very powerful, plus the Toyota brand empowerment, Grevia is very popular with consumers in the mid-to-high-end market.
Sena ranked third, the model retail sales in April reached 6309 units, as the "sister car" of Grevia, this model in the reputation and sales performance is very good, the new energy era, with "ginger or old spicy to describe" Sena is very suitable.
Buick GL8 ranked fourth, in April, this old American MPV model lost the position of "sales champion", retail sales in April reached 5192 units, however, with the plug-in hybrid version of the new car gradually strengthened, Buick GL8 sales still have room to rise, It is worth looking forward to.
Trumpchi M8 ranked fifth, retail sales in April reached 5114 units, this model's high-end product force is in place, plus the cost performance advantage is also obvious, sales performance is stable, MPV market proper "top student".
Odyssey returns to the mainstream camp and ranks sixth on the list, with retail sales reaching 4,108 units in April, which is a good "report card", and compared to before, both in terms of sales figures and rankings, there is a great improvement.
The Trumpchi M6 ranked seventh, with retail sales reaching 3,412 units in April. VOYAH Dreamer ranked eighth, with retail sales of 2,822 units in April, and this new energy high-end MPV product is very fragrant, with a good reputation in the terminal, and it has entered the top 10 on the list.
Lingzhi ranked ninth, with retail sales of 2,537 units in April, and this model is characterized by its high value for money. Trumpchi E8 ranked tenth, retail sales in April reached 2299 units, this model product force is very powerful, but the sales have not been very hot, it can only be said that there are really many masters in the new energy market.
The Xpeng X9 ranked 11th, with retail sales reaching 1,959 units in April, and the popularity of this model has declined somewhat. Elysian ranked twelfth, with retail sales of 1,941 units in April, and the sales performance was very average. In addition, the top 10 models are Wuling Jiachen, Golden Hiace and Vito, all three MPV models sold more than 1,000 units in April.
Ghost bucket car view: In the MPV market, the performance of Chinese brands is very strong, and in the era of electrification, there are more opportunities for domestic new energy MPVs, and a smarter and more high-end product experience wins the "wallet" of consumers.