DoNews reported on May 11 that with Ma Yun's successive statements on "AI e-commerce", the digital person "Liu Qiangdong" started the debut of live broadcasting, and Baidu released Huiboxing products, which made the partner of AI and e-commerce more CP.
On May 10, Sui Guodong, founder and chairman of Worthbuy Technology, said at the 2024 Worthbuy Technology Group Strategy Conference, "AI is the key to solving the efficiency problem. "In the early days, Chinese consumers faced the "inefficient acquisition of high-quality consumer content" caused by "insufficient consumption content", and the current consumer dilemma is the "inefficient acquisition of high-quality consumer content" caused by "excessive consumption content". The addition of AI will provide underlying capability support for content production, content collection, content understanding, content generation, content distribution and other links, and provide decision-making for consumers more efficiently.
In the face of the surging wave of new AIGC technologies, Worthbuy Technology has carried out rapid and effective exploration of AI R&D and application, identified AIGC as the company's key strategic project at the beginning of 2023, established an independent AI business division, independently developed the "Worthbuy Consumption Model", and launched a series of applications such as "AI Comment Robot" and "AI Purchase Suggestions" based on this, realizing the implementation of AIGC scenarios.
In 2023, Worthbuy AI Technology will achieve an operating income of 1.45 billion yuan, more than double that before the strategic upgrade. Among them, the number of "what is worth buying" content was 28.5323 million, a year-on-year increase of 38.79%, of which AIGC content increased by 150.58% year-on-year, accounting for 36.66%.
Sui Guodong said frankly, "AI is a gift of this era, which gives us the confidence to meet new changes. ”
The business is fully AI-based
"For Worthbuy Technology, AIGC is not an additional concept, but a native capability that should be possessed." Sui Guodong said. On the one hand, at the beginning of the birth of AIGC, e-commerce, especially content e-commerce, was widely recognized by the industry as one of its most typical application scenarios. On the other hand, the R&D and application of AIGC need to be based on massive high-quality data resources and corpora, which is the advantage of Worthbuy Technology, which comes from the accumulation of the past few years.
At this strategic conference, the AI product matrix of Worthbuy Technology, which consists of "1 large model, 2 databases, 3 engines, and 4 types of applications", made its overall appearance for the first time.
The "Worthbuy Consumption Model" independently developed by Worthbuy Technology was released for the first time, and Worthbuy Technology carried out full-parameter large model training based on 300G corpus on the model base of 13 billion parameters, which was completed after 120 million iterations. At the press conference, Sui Guodong especially thanked Baichuan Intelligence, Baidu, Face Wall Intelligence, Dark Side of the Moon, Zhipu Huazhang and other general large model partners for their support and assistance, and said that he would cooperate with more partners in the future to promote the further improvement of the industry ecology.
As of today, the "commodity library" of Worthbuy Technology has included 450 million pieces of commodity information, and the "content library" has included 7 billion pieces of consumer content on the whole network, which is mutually successful with the large model.
The "3 engines" are the three application building frameworks on top of the "Worth Buying Consumption Model". THE AIUC ENGINE IS RESPONSIBLE FOR UNDERSTANDING MULTIPLE CONTENTS, THE AIGC ENGINE IS RESPONSIBLE FOR GENERATING MULTIPLE CONTENTS, AND THE AGENT ENGINE IS RESPONSIBLE FOR DECOMPOSING AND SCHEDULING TASKS.
The "4 types of applications" provide multiple AI solutions for different objects, so that users, creators, and brands can get corresponding AI tools to efficiently solve problems and be empowered. These include the user-oriented AI shopping assistant "Small Value" and general content understanding tools, the creator-oriented "ZDM-Copilot Assisted Creation Tool" and "Magic Lamp Material Assistant", the marketing content production platform and operation assistant such as the "Osmo Design Platform" for brands, and the enhanced toolset for large models.
In the process of building AI products, Worthbuy Technology has keenly discovered the need for enhanced toolsets, and has actively cooperated with a number of industry model companies. At present, Worth Buy Technology has become the first batch of partners on the dark side of the month, "Kimi + What is worth buying" has been launched recently, and AI shopping experts will be launched in the Baichuan intelligent twins platform this month.
According to the strategy, based on the capabilities and tools provided by the AI product matrix, Worthbuy Technology's business will be fully AI-based to greatly improve business efficiency and quality. At the same time, the company will continue to build an AI-based organization by creating an AI culture, cultivating and introducing talents, and AI-driven process reengineering. "Our AI vision is to become a representative company in AIGC applications and participate in building the AI era." Sui Guodong said.
AI and going to sea with both hands
The substantial transformation of the business will be reflected in the core products of the technology and the App that is worth buying.
At this press conference, Worthbuy Technology officially disclosed the positioning of "what is worth buying GEN2": a consumer content platform that applies AI technology to collect, analyze, refine and recommend consumer content on the whole network based on the personalized interests of users. As the second-generation product of what is worth buying App, what is worth buying GEN2's product form and underlying logic will undergo subversive changes.
In Sui Guodong's view, in the face of massive and uneven consumer content, "screening has become extremely important". The most efficient "screening" is to help users find what they really like in their hearts and find content that they really approve of in their hearts.
It is based on this judgment that what is worth buying GEN2 with "interest" as the core operation will give users more control: not only can they build their own private interest graph, customize the information flow independently, and accurately grasp the dynamics of the goods they care about through really good content, but also can freely enter a larger "interest port", view the full interest map, find unknown interests at any time, and feel the world trend.
In GEN2's content ecosystem with "interest" as the core, AI will provide underlying capability support for almost all links such as content production, content collection, content understanding, content generation, and content distribution.
In addition to AI, going overseas is also a new business focus worth buying in 2024.
Worth Buy Technology has previously announced that in 2024, it will promote the "Worth Buying" model to go overseas through self-operation and cooperation, taking the first step in the company's global expansion, and this press conference introduced the specific details of the overseas plan.
At present, Thailand has been selected by Worthbuy Technology as the first stop to go overseas, and the operation model is "self-operated". The Thai version of "What's Worth Buying" is named "ZestBuy", and the app is currently being launched on major app markets.
In addition to the self-operated model, there are also global partner programs, joint ventures and other modes of specific operation models, and Worthbuy Technology will provide partners with full technology empowerment and talent training empowerment to jointly expand overseas markets.
In the domestic market, what is worth buying App has evolved from GEN1 in the mobile Internet era to GEN2 in the AI era, which has lasted more than ten years. In overseas markets, this process will undoubtedly be significantly shortened with the support of Worthbuy's increasingly AI capabilities.
"Since 2013, what is worth buying this product has been recognized by many overseas e-commerce companies and brands, and many customers have invited us to go overseas for testing. Today, we feel that the time has really come, because AI will support us to go overseas more efficiently. I believe that one day, the model of what is worth buying GEN2 will blossom all over the world. Sui Guodong said.