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With the blessing of AI and M4 chips, can Apple's new iPad change the weak sales situation?

author:Tech Starry Sky 7e2Q

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Apple held an online "Let's fly" special event on April 21, releasing the new iPad, of which the top iPad proThe price is as high as 22499 yuan, which has attracted attention, and Apple has also demonstrated the ability of the AI ecosystem in the field of film production.

The newly released iPad is equipped with the latest M4 chip, which has stronger performance and a thinner and lighter appearance, but the price is also questioned as exorbitant.

Apple often showcases the application of AI technology at major press conferences, and its continuous R&D investment in the field of AI shows that it attaches great importance to the future of AI technology.

So what are the new developments in Apple's AI ecosystem?

With the blessing of AI and M4 chips, can Apple's new iPad change the weak sales situation?

1. Apple's AI ecosystem is gradually emerging.

When Apple released the new iPad, in addition to the new hardware devices, it also released brand new software, including Final Cut Pro 2, a movie editing software that has always been the first choice for film editors due to its powerful features.

And in the latest software, Apple has also added a new feature to it, that is, a feature called "Magnetic Timeline 2", which can automatically identify the shots in the movie, and then automatically classify the shots, greatly reducing the workload of film editors.

At the same time, the Final Cut Camera shooting software was also released, which is also a movie editing software, but unlike the former, this software is more biased towards the scene of film shooting, which can realize real-time editing during shooting.

This software can stitch the images of different lenses like a puzzle, so that the photographer can understand the overall effect of the shooting more intuitively.

In addition to the field of film production, Apple has also laid out in the field of music production, and the Logic Pro released this time has also been updated with new AI-based features, which can realize the function of intelligent accompaniment, as well as the function of intelligent lyrics editing.

These functions are all based on AI technology to achieve on the software, and the software released by Apple this time is running on the strong performance of the M4 chip, but in the process of running the software, the utilization rate of the CPU is very high, which means that Apple may release more software relying on the M4 chip in the future.

And as Apple continues to develop in the field of AI, it is likely to see more applications of AI technology in Apple products in the future, bringing users a smarter and more personalized experience.

The software released by Apple this time is only a part of Apple's AI ecosystem, and Apple has more AI technologies waiting for users to explore.

Apple's continuous R&D investment in the field of AI shows that it attaches great importance to the future of AI technology, and may launch more innovative products and features in the future, and may also launch more AI-powered software to bring users a more convenient life experience.

With the blessing of AI and M4 chips, can Apple's new iPad change the weak sales situation?

2. The impact of Apple's AI ecosystem.

Apple has released a large number of AI technology software, which are part of Apple's AI ecosystem, and Apple's AI ecosystem released this time may have a positive impact on Apple's overall business.

The software released this time relies on the strong performance of the M4 chip to run, which also means that Apple's M4 chip may have a wider range of applications in the future.

And Apple's move is basically released for people in the creative industry, and it is professional software in some industries, which also means that Apple's product line is also constantly enriched.

From the earliest Mac computers to the current iPhone, iPad, and Mac, Apple's product line is becoming more and more abundant, and Apple has a layout in many fields, and Apple's product line is gradually expanding.

This will also enhance the competitiveness of Apple's products, improve the user experience, so as to attract more users to buy Apple's products, and the released software is some professional software, which means that Apple's user base, there will be more and more professionals. For Apple, this will also enhance Apple's brand image and add luster to Apple's brand image.

Apple's product line is becoming more and more abundant, indicating that Apple's development is more diversified, and at the same time, Apple will face more competitors, so how to tap more user needs is a problem that Apple needs to think about in the future.

With the blessing of AI and M4 chips, can Apple's new iPad change the weak sales situation?

3. The value of the new iPad.

When Apple released the new iPad pro, the price of the top configuration was as high as 22499 yuan, which also aroused heated discussions among netizens, because the new iPad pro released by Apple this time is still a 12.9-inch screen, but its appearance is thinner and lighter, and it is equipped with an M4 chip, which has stronger performance.

Therefore, whether the price of the new iPad pro released by Apple this time is too high has also caused controversy among netizens.

According to a report by market research agency Canalys, the overall tablet market sales are declining, while Apple is slightly behind in the progress of AI phones and AIPC, and the release of the new AI+ iPad may change the situation of sluggish iPad sales growth.

With the gradual control of the epidemic, people from all walks of life have gradually returned to their normal working conditions, but many people have also found that the usage rate of tablets is very low, and some people have not even used tablets for a long time, so why is the use rate of tablets getting lower and lower?

First of all, because the screen of mobile phones is getting bigger and bigger, it can already meet the needs of many people, so fewer and fewer people use tablets.

The second is that because the function of the tablet is relatively simple, many people just use it to watch movies, read books, draw, etc., and many people do not often go to the movies, so fewer and fewer people buy tablets.

However, Apple's new iPad pro released this time, equipped with M4 chip, may be more practical for people in the creative industry, but the new product released this time, the price is as high as 22499 yuan, which means that the target market of this new product is the high-end market, and the user base of the mass market may be more inclined to buy iPhone.

Therefore, when Apple releases the new iPad, it needs to consider the actual needs and price sensitivity of more mass consumers while positioning it at the high-end.

With the blessing of AI and M4 chips, can Apple's new iPad change the weak sales situation?

epilogue

The gradual development of Apple's AI ecosystem will have a positive impact on Apple's overall business, improve the competitiveness of products and user experience, and also enrich Apple's product line.

Apple is also continuing to develop its own generative AI technology, and will introduce AI enhancements into system components, such as Safari, Messages, Mail, Spotlight Search, and Siri will be among the first to receive AI upgrades.

Through the application of AI technology, Apple is expected to further improve users' production efficiency and convenience of life, and bring users a more intelligent product experience.

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