This article was first published from the China Used Car Self-Media Alliance
The author is the original sponsor of the alliance
Please contact: xiaopangfans
Author:Wang Meng (Used Car Xiao Fat)
Source: Used car owner (pseudonym)
preface:
You may not know, China's used car industry said that the spring has come for more than ten years, in fact, there has always been a confusion, what is spring in the end? In fact, maybe people in this industry know that sometimes winter is also very good.
In 2021, China's used car trading volume is expected to be around 17 million units, an increase of 63.6% compared with 10.39 million transactions in 2016.
In 2021, there were 650,000 used car registration-related enterprises in China, compared with 180,000 used car registration-related enterprises in China in 2016, an increase of 261%.
The overall cake of the industry is more than half bigger, and the number of people who "eat cake" is two and a half times larger, do you say that this competition is more intense?
It seems that there are many industries, as long as it is capital + Internet to come in, the "world is turned upside down", but not all industries are like this, at least the second-hand car industry is currently looking, globally, there is no BAT, this low frequency, high price, heavy service, independent SKU differentiation is too large.
In the past ten years, this industry has changed a lot, at least many people in second-hand car practitioners have changed their mentality, there are good, there are bad, there are many people, obviously in the inner volume, live consumption, fierce robbery of peers, and finally everyone seems to be in addition to the platform to make a steady profit, everyone at the end of the year to calculate the account, did not make any money, and even lost money!
At the end of recent years, I chatted with many bosses in the industry who "made a fortune in a muffled voice" and found that the reason why people did a good job in business must have its own reason. We might as well hear other people's stories.
Story 1: My resource is the trust that I have accumulated over time
In his words, when others were still flipping bicycles, he began to dump cars, which was the first batch of local used car owners, from around 1986 to 35 years!
And L big brother contact for such a long time, I see that he is basically not hurried, others what expansion exhibition hall, he is not in a hurry, others do what live broadcast, he is not urgent, especially the feeling of Buddhism.
All the customers who have been in contact with L big brother have basically become good friends, and they are sincere, and sometimes even if the business is not successful, benevolence and righteousness are there, which I think brother L's life is worth learning.
A few days ago, a friend looked for me to buy Mercedes-Benz G63AMG, at the end of the year made some money, want to change, recently the price of new cars is basically unchanged, but the price of second-hand cars fluctuates greatly, some car acquisition prices have obviously been reduced by 20-30 million, but this market fine-tuning, don't say customers don't know, we insiders are also "hindsight".
This friend listened to my arrangement to find L big brother, big brother directly to the current market, several suggestions, one is the current inventory price reduction to lose money to him, there is a direct contact for the recent sale of cars, the middle according to the service standards to give commissions on it!
Later, the Mercedes-Benz G63 bought by this friend was more than 300,000 cheaper than the one he chose at the time, and everyone praised it, saying that the people introduced by the fat brother really had a face.
Many traditional second-hand car "old people" will not do this, because they feel "stupid", in fact, the old L big brother said, do you think that in the current Internet era, or rely on information difference to earn the difference in time for a few years? Especially for customers who buy this kind of high-end used car, you stand in his point of view to help him really solve the problem, and your own road will be wide!
The big brother said a long sigh of gravity, now people, make friends with their hearts, each car, is a period of repair with the owner of the buyer and seller, fate arrived, naturally smooth, a smooth, smooth business!
The user trusts you, he is willing to be your communicator, are you still worried about the customer?
Story 2: In addition to the original intention, but also the heart!
M classmate belongs to the typical polytechnic straight male type of second-hand car boss, on his temperament, can marry such a beautiful boss lady, can have a lot of fans brothers, many outsiders can not see clearly and can not understand!
How stubborn this man is, for example.
There was a time of indulgence in BMW, the result of the store are BMW used cars, various models of various types, the whole rolling melon rotten, you have to do it, you give him a Mercedes, sorry, I don't play, use Mercedes for BMW, sorry, Mercedes-Benz you give to others, BMW I can sell you!
The key is that M classmate sells cars to "see people get off the dish", for those who don't understand, don't like, he still doesn't sell!
There is a female customer who wants to buy a BMW 535GT from him, think that this car configuration is quite high, smaller than the SUV feels good to open, higher than the car, especially suitable for home use, the result M feels that this customer to open this 535GT is too wasteful, at most buy a 528GT on the line, said you can find her, and then let the customer go, you say this person is not funny?
There is a customer who looks at their BMW X5-4.8, the low-key luxury of the luxury of the year, the result of these two people chatted for an afternoon Porsche Cayenne 4.8GTS, Mercedes-Benz ML500 and this car comparison, and finally this customer likes to really like, is almost money, this M is also really OK, just rush you to understand this car, I left it for you, only collected 5,000 deposits, that year was 800,000 used cars.
Users pick up the car before a lot of higher bids, M has not sold, more than two months have been waiting for this customer, and it is said that these two goods since the car to know, often mixed together, play billiards or something, in the middle of a succession of new and old friends are looking for M to buy and sell used cars.
I found that the friends I have introduced to me to buy and sell used cars, none of them have a single complaint, even if it is an old BMW 760V12 that has been bought for more than 10 years, it is also satisfied!
M and I said a word, I always remember, people spend so much money to buy a used car, if it is not satisfactory, sooner or later will regret, regret will be all kinds of dissatisfaction, in the end we may make money but friends may be estranged, the relationship is rigid, every time you sell a car, really make a friend!
Story 3: My responsibility is to lead young people to grow up!
In the northwest city, Y brother's second-hand car business is doing very well, in addition to the boss, the average age of the company's employees is less than 30 years old, the boss graduates graduate, the core backbone is also a university undergraduate, it can be said that this team is definitely "high education in second-hand cars"!
Brother Y is responsible for directing the overall situation, sister-in-law Y is responsible for ideological work, the whole team feels that it is a happy family, there is no internal volume and internal friction of many companies in big cities, and everyone has gained their own value in the busy.
In the past two years, the impact of the epidemic on this industry is still quite large, the larger the second-hand car companies the higher the risk of loss, after all, the fixed cost input and the uncertainty of the epidemic have a great impact, so Brother Y has actually declined in profitability in recent years, but the team stability is good, and there are constantly new people, especially college students entering the company.
In fact, many second-hand car companies have developed to today, the biggest dilemma is "lack of people", the lack is very strong, the education is slightly better, experienced, reliable, too difficult, and the old Y is to use what "to win people's hearts"?
During the epidemic period, all enterprises are reducing costs, and it is normal for second-hand car companies to reduce employees' salaries, after all, there is no performance and no profit, the vast majority of second-hand car companies, 4S stores are doing so!
Brother Y is different, at this time, he said, the original automotive industry has a low base salary, are counting on performance to make money to support the family, the impact of the epidemic will take the basic salary, children can not live, the pressure is too great, so others are "salary cut" when their family "raises".
He only said a word with the young people of the team, life is not good, let's live together, life is better, let's do better together, although the 50+ used car owners, but understand the difficulty of young people after 90.
Recently, Brother Y, Sister C, and many well-known enterprises in the second-hand car industry have begun to carry out the share transformation and partnership mechanism of the enterprise, so that more young people can participate in the development of the enterprise and create value through their own efforts and diligence.
Used car chubby said:
There are many small stories that contain a lot of big truths, but it is easy to know and difficult to do, and many people understand that it is difficult to do.
In fact, the three stories shared today are themselves to hope that no matter how we used car practitioners are monetized, Internet marketing, and new technology applications, we must not forget the original intention of our industry, that is, to provide users with professional and valuable services and guarantees!
Our foundation is a group of people with good unity and values!
Used car people, user thinking, do you have it? Did you do it? Well done?
Did you read this article and want to change the boss? Still want to... Welcome to leave a message!