"Who's the luckiest one?" This is not a feudal superstition in the thinking logic of the Chinese people, but a kind of expectation and spiritual sustenance for a better life, and the participation in the Spring Festival Gala interactive activities such as shaking and grabbing red packets is also the same, what everyone hopes is not really how many cash red envelopes to grab, but more to immerse themselves in the happy atmosphere of the New Year festival. At the Spring Festival Gala of the Year of the Tiger this year, Lantu, a high-end intelligent electric brand under the central enterprise Dongfeng Motor, sent its performance-level intelligent SUV Lantu FREE extended range version as a lucky gift to 45 "Strongest Koi at the Spring Festival Gala". Of course, what is sent is not a car, but the two-year use right of the Lantu FREE extended version, which is to add another fire to this hot Spring Festival Gala red envelope grabbing activity # Where did the disappeared 45 cars go#, and then ask who is the best lucky person, naturally it is not the "strongest koi in the Spring Festival Gala".
And Lantu, which builds brands and products with user thinking, also stands on the perspective of lucky audiences, and prepares a gift package for these strongest koi, which covers the insurance, maintenance and charging services in the car rights in the next two years, so that the next two years of car use are worry-free.
Just like the pet powder gift package sent by Lantu in the spring evening, Lantu also established a user-centered business logic at the beginning of the establishment of the brand. However, it should be known that the title of "pet powder ceiling" has always belonged to the new forces of car manufacturing, and a large number of new power car brands that have grown up on the basis of the Internet are focusing on user experience in the one-stop service of marketing. Now, although Lantu is a new brand established by Dongfeng Motor, an old state-owned enterprise, it has injected the user thinking of the new car-making forces into the brand gene, and has favored fans with strength in the process of brand operation.
Speaking of a series of operations at the CCTV Tiger Spring Festival Gala, Lantu first established a deep partnership with the giant jd.com in the retail industry, which has established a huge big data, user resources and Internet of Things system in the perennial cultivation of the Internet retail industry. Lantu, which has its own brand, resources and core technology advantages, has opened up direct communication channels with users by sharing multi-dimensional advantages with JD.com, and also relies on the big data and user resources of partners to be closer to users and better understand users.
Again, as the exclusive interactive partner of CCTV Tiger Spring Festival Gala, Lantu not only sent the audience 45 free use rights of the FREE leg version of Lantu FREE journey through the live broadcast of the Spring Festival Gala on TV and the online red envelope interaction, but also through the Spring Festival custom loved by the Chinese people, the distance between the audience, users and fans was indented.
Of course, under the joyful atmosphere of the Spring Festival Gala, the lantu audience not only saw an audio-visual feast, but also felt a stronger new year atmosphere by participating in the "strongest koi at the spring festival gala", which is in line with the beautiful vision of every Chinese who wants to make a good start in the new year.
In addition to this Spring Festival Gala interactive activity, Lantu and Lantu FREE extended version actually have good strength.
From the product side, the Landu FREE Extended Range Edition has completed several rounds of dynamic driving tests involving the media, users and industry big Vs. If nothing else, just follow up with the user thinking we mentioned above to look at these test results, the electric mileage of the vehicle reaching 860km is obviously different from the traditional pure electric vehicle, which solves the problem of mileage anxiety.
From the brand side, Lantu's user-centered user thinking is not only placed in the Pet Fan activities of the Spring Festival Gala Interaction, but also reflected in the business layout of the entire brand. Dongfeng Motor has created an Internet-based central enterprise direct operation model for this high-end electric brand, and the enterprise and the brand itself will take care of all aspects of car purchase and sales, which is actually one of the success factors of the current new car-making forces and Internet companies. Dongfeng Lantu, as the national team of central enterprises, can put down its body to participate in mainstream market competition and cater to user preferences, which is itself a manifestation of user thinking.
In the final analysis, Lantu can brush the screen on the spring evening, dare to adopt the Internet model, or because it has the endorsement of Dongfeng Motor, the world's top 100 central enterprises, whether it is in the software and hardware technology development of the automotive products themselves, or in the management and management concept of the brand, it has a very high maturity, coupled with the open "mature car enterprises + Internet" integration and innovation of the Lantu automobile brand now, the Lantu landing on the Spring Festival Gala is not only high-end in brand positioning and product quality. Its comprehensive experience feedback to users is also high-end and comprehensive.