On January 29, Changan Auchan Automobile held the "New Car Delivery home" activity, which is also another marketing initiative of Changan Auchan Automobile adhering to the "user-centric" approaching the Spring Festival in 2022. At the event site, He Chaobing, executive vice president of Changan Automobile and chairman of Auchan Automobile, sent blessings to a batch of new cars shipped a few years ago at the Liangjiang factory.
It is understood that this event is the third season of Auchan Automobile's "Spring Festival without closing". At the beginning of the event, with the sound of the starting gun, the ready delivery team set off to send the new car to all parts of the country, and the trunk was full of New Year gift bags to send new cars, New Year goods, and New Year wishes to Auchan Auto's subscribers.
According to the official information, the production of this part of the car, it is Changan Automobile that mobilizes the resources of the whole company to increase production capacity, the Liangjiang factory is fully open, 24 hours of uninterrupted production around the clock, and requires new cars off the line to be shipped out within 24 hours, in order to transport new cars to various places at the fastest speed to ensure the delivery speed. On the eve of the Spring Festival, being able to deliver new cars to users is also the embodiment of the brand concept of "customer-oriented".
It is understood that the 2022 "Spring Festival does not close" activity, Auchan Automobile has been carried out for three consecutive years. In 2020, led by the chairman, nearly 1,000 Auchan Automobile employees participated in the departure and delivery ceremony. In 2021, in line with the principle of "reducing user waiting time and fully ensuring user delivery", on the eve of the Spring Festival, Auchan Automobile proposed to "leave no car in the warehouse for the New Year", and auchan X5, which had just been off the production line, was sent to all parts of the country.
By 2022, Changan Auchan Automobile has continued the concept of "spring festival does not close", in addition to sending Auchan X5 and Auchan X7 PLUS to consumers, a series of activities will be carried out in the follow-up.
Auchan X5 is equipped with a new generation of Blue Whale 1.5T engine, Blue Whale 7-speed wet dual-clutch transmission, peak torque of 300N·m, the official speed of 100 km acceleration time is only 7.79 seconds, with track mode, car wireless McK song and other configurations. The Auchan X7 PLUS has an 8-core processor full-scene OnStyle3.0+ intelligent control car machine system, which popularizes technologies such as face recognition, APA fully automatic parking, and DMS customer care system to 100,000 SUV.
Three years, during the Spring Festival to send cars home activities, but also part of auchan auto service innovation, during the Spring Festival, from the chairman to dealer employees, Auchan auto employees are still busy in the first line of delivery. In 2021, Auchan Automobile's annual cumulative sales of 228299 vehicles, an increase of 49% year-on-year, surpassing the 4.4% year-on-year growth rate of the entire auto market, ranking ninth in Chinese brand sales, which is inseparable from Auchan Automobile's "user-centric" concept. Of course, we also expect auchan automobile's achievements to become a good story in the car market, as for how the product is, we look forward to the conclusion of our personal test driving experience.