Starting from the X series, Changan Auchan has successfully entered the fast lane, and almost every product it launches can become a blockbuster. Zui in the past two years, from Auchan X7 to Auchan X5, the explosive physique is more obvious.
Not long ago, Auchan X7 PLUS was officially listed, with nearly 3,000 orders within 8 hours of listing, and more than 20,000 orders since the pre-sale. Auchan X7 PLUS explosive model reappears, and the use of "Auchan Red" as the marketing stress point may be regarded as the underlying logic of such an endless explosion.
Stand shoulder to shoulder with the "strivers"
Having one blockbuster product may be luck; having two blockbuster products may be a coincidence. However, Changan Auchan has launched explosive products again and again, which cannot be simply explained by "fate". Since the establishment of the brand in 2018, in just three years, Zui is a "youth" in the automobile market, but Changan Auchan relies on the strong R&D, manufacturing and other system capabilities of the sharing group to make it a mature and experienced "young man" with experienced zui.
There are all kinds of young people in society, who should they be with? Changan Auchan has chosen the "backbone" of this era, from "four young people" to "popular strivers", Changan Auchan has always stood with these "strivers" to meet their consumption characteristics and needs.
Similarly, Changan Auchan Automobile is moving upward in the struggle, under the global research and development system, adhering to the brand Slogan of "walking with a better life", Changan Auchan has become an active participant and helper on the road to a better life of "strivers".
Create what users love with what users need
What was the result of Chang'an Auchan's struggle? It can be seen that as the "new youth" of the automobile market, Changan Auchan has always conformed to the trend of youthful automobile consumption, constantly contacting "strivers" from all walks of life, polishing products and creating products that meet their hearts. The Recently Listed Auchan X7 PLUS is a good proof of zui, and the new car has been upgraded in five major aspects, including appearance, power, intelligence, space, and quality.
Auchan X7 PLUS is Changan Auchan's first PLUS flagship model, breaking through the ceiling of the same level of product configuration value and bringing product power that far exceeds user value expectations. For example, Auchan X7 PLUS has a length, width and height of 4730/1870/1720mm, and a wheelbase of 2786mm, creating a leading spatial performance in the same class. At the same time, the interior of Auchan X7 PLUS adopts ultra-fiber leather perforated seats, combined with oriental ergonomic design, bringing embrace-style somatosensory support, so that "strivers" have a comfortable car experience in addition to busyness.
These "strivers" are wrapped in the Internet era, the requirements for science and technology are extremely high, Auchan X7 PLUS interior also integrated into the mirror bo double bi integrated high-precision dual screen design, the 10.25-inch LCD instrument and 12.3-inch central control screen into one, with a staggered sense of spatial layering, creating a sense of science and technology atmosphere.
Of course, the "strivers" need not only a sense of scientific and technological atmosphere, but also technology to be implemented. In the machine of Auchan X7 PLUS, it is equipped with an 8-core intelligent chip, and the smoothness of the car and machine has been significantly improved. And provide 39 high-frequency functions of wake-free voice control, can achieve a full-scene voice control function, to the "strivers" to bring a convenient and easy-to-use car experience.
The struggle never stops, and the power of Changan Auchan X7 PLUS continues to upgrade. The new car is equipped with a new Blue Whale NE1.5T engine, the power response speed is increased by 175%, the explosive force bursts out in an instant, and the transmission system matches the 7-speed wet dual-clutch transmission, and the power output is smooth and smooth. At the same time, this 1.5T Blue Whale engine also adopts AGILE agile and efficient combustion system technology, which is fuel-saving, worry-free and environmentally friendly. Changan Auchan X7 PLUS allows "strivers" to enjoy the pleasure of passionate driving while using the car more fuel-efficient, worry-free and environmentally friendly.
"Strivers" pay attention to strength, but they also have high requirements for appearance. Based on the insight into the preferences of "struggling youth", Changan Auchan X7PLUS integrates various popular design elements into the design, forming a unique visual art effect. At the same time, it also adds a decorative design with a youthful and sporty atmosphere, becoming the dream car in the heart of the "strivers".
Whether it is the quality of the interior, or the improvement of the experience of the space, or the upgrade of rich configuration and power, there is no doubt that Changan Auchan uses quality and technology to let young consumers feel what is the real "double value".
Let consumers walk in on their own and let the "aroma of wine" spread out
Changan Auchan has always taken the creation of "benchmarks of the same level" as the goal of product design and research and development, and its products also have "high value". But how to let consumers understand, or even feel it? Then it has to be mentioned that the scene online marketing system created by Changan Auchan communicates with users in depth through various online tools, and covers the whole life cycle of "selection, purchase, use, repair and exchange", building a user "Xiangshang Eco-City", so that users can truly feel the accurate and personalized service.
As the old saying goes, "the wine aroma is not afraid of the deep alley", what Changan Auchan has done is to tear down this "alley" so that consumers can feel the "wine aroma" more directly. Changan Auchan terminal experience stores more than 100, from the first, second and third lines to the fourth and fifth tier cities of in-depth coverage, the distribution store layout is comprehensive, the country 500 new Yunyingbiao 4S stores.
The good communicators of brands and products are not cold mobile phones, computers, and TVs, but should be every user, consumer, and even experiencer. Changan Auchan has upgraded from "store" to "circle", and the offline store has established a full contact covering the community life circle, commercial consumption circle, community circle of friends and other car owners circle, realizing that there are people in the circle and everyone chain movement, so that everyone can become a brand communicator.
The gold cup and silver cup are not as good as the reputation of consumers, and Changan Auchan continues to provide users with a better car experience as the core, creating a good market reputation and winning the favor of a steady stream of users.
A product can become a blockbuster, not because a certain configuration is outstanding and attractive, but the overall ability to meet the travel needs of consumers. And a brand can often launch explosive products, indicating that this brand can grasp the "pulse" of this era. Changan Auchan Automobile's young brand that came into being under the wave of the new era, embracing the determination to "walk with a better life" and paying tribute to every popular striver with practical actions, these concepts are not only the key reasons driving the upward development of Changan Auchan, but also represent the value core of the upward development of Chinese brands.