Edit | Ya Lan
At present, the domestic car ownership is still in an upward state, but the growth of production and sales has gradually slowed down, and the automobile market has gradually entered the "stock era" from the "incremental era". In this context, in-depth development and mining of aftermarket industrial value has become the focus of market development. More and more car brands have begun to exert efforts on the matter of "service".
On the occasion of the May Day holiday, the Chinese brand Auchan Automobile has launched a new round of offensive - at its first Auchan Auto Cloud Car Purchase Festival, Auchan Auto provided a large number of benefits for car owners and potential customers.
Auchan Automobile said that from April 25 to May 6, ordering Auchan X7 PLUS and Auchan X5 can enjoy eight gifts such as zero interest, fuel card and maintenance.
A heavy gift: zero interest to buy a car, the next order is to enjoy up to 7,000 yuan discount interest 50,000 36 periods of zero interest; two gifts: order a car to send oil gifts, the next order is to enjoy up to 4,000 yuan cash oil card; triple gift: May 1 lucky gift, the next order has the opportunity to win the May 1 lucky national tide gift, the earlier the order of the lottery more chances; quadruple gift: tens of millions of oil gifts, the next order is the opportunity to get 10,000 yuan cash oil supplement, the earlier the order of the lottery more opportunities; five gifts: to the store red envelope gift, to the store to see the car can draw up to 88 yuan cash red envelope, 100% won the lottery Six-fold gift: test drive Lide Gift, test drive to the store to get a gift worth 68 yuan; Seven-fold gift: financial refueling gift, order Changan Auchan full range of models and use Changan financial loan services, you can enjoy 500 yuan fuel card; eight-fold gift: live maintenance gift, the next order can be in auchan auto official live broadcast room 5.5 yuan / 7.7 yuan second kill three years six free maintenance (including the first guarantee).
The minimum 5.5 yuan can kill six free maintenance in three years, which can be said to be the biggest highlight of Auchan Automobile's event. The price of a 4S shop maintenance is at least more than 500 yuan, and Auchan's second-kill activity is not only a major benefit, but also raises the maintenance policy of its own brand to a new level.
Auchan Automobile also brings multiple car purchase gifts, including car purchase to enjoy 50,000-90,000 zero, low interest loans, replacement subsidies up to 4,000 yuan, so that users can make a down payment, monthly payment, car use throughout the process without pressure, 0 anxiety, specific policies to consult local dealers.
Everything starts from the needs of users and be the forerunner of the industry
The industry's first "double insurance and double exemption" policy, the industry's first promotion service throughout the whole life cycle of the car respect membership system, the industry's first 60 million liters of oil supplement benefits...... In terms of meeting the needs of users, Auchan Automobile can always be at the forefront of the industry. And all this, first of all, stems from the principle of "beneficial to users", always follows the original intention of the brand of "customer-oriented", sets respect and satisfaction of users as the default, insists on "maximizing user value" as the origin, faces the needs of consumers, and is willing to invest real money and silver into practical action.
It is precisely with this concept that Auchan Automobile can truly deliver benefits to the hearts of consumers based on the attitude of maximizing the interests of customers and being responsible. This time, the first Auchan Auto Cloud Car Purchase Festival, on the basis of maintaining the oil supplement policy, will send more tangible benefits to users, so that consumers can enjoy value-added benefits whether they buy cars, change cars, or use cars.
Give users a higher standard of value and create popular products
For products, Auchan Automotive gives a higher standard of value - "the value to the customer is twice the cost of the customer". It is the unswerving fulfillment of such a value principle that makes every product launched by Auchan Auto popular with consumers. Up to now, the sales volume of Auchan X7 has exceeded 270,000 units, and the sales volume of Auchan X5 has exceeded 180,000 units, becoming a veritable double-explosive popular product.
Continuing the explosive characteristics of Auchan X7, "high-performance intelligent control damei SUV" Auchan X7 PLUS with the popular charm of the new natural aesthetic design, Blue Whale's new generation ne1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission power combination, more humane, safer and richer intelligent configuration, detail polished wide space, and quality enjoyment beyond expectations, to achieve five major advances, to create a whole-hearted and pleasant driving experience for users. Not only that, Auchan X7 PLUS also brings fishing version and camping version models, entering the user's life circle through scene construction and entering the field of scenario segmentation. In March this year, a red version of the model was launched for the popular strivers, paying tribute to every ordinary hero who strives for a better life. In the future, Auchan X7 PLUS will also launch a 7-seater model to bring more choices to consumers.
"Super Sense New Sports SUV" Auchan X5 new plastic aesthetic design language, interpreting youth and dynamics; the new first super sense cockpit, bringing a sports and comfortable super sense experience; the new Blue Whale NE1.5T engine led, awakening speed and passion; the new OnStyle 3.0 intelligent ecosystem, bringing super cool intelligent experience. As of March 2022, Auchan X5 has exceeded 10,000 months of average monthly sales for 16 consecutive months, becoming the "New Sports SUV Champion" and setting a new benchmark for the value of 100,000 mainstream SUVs. According to the differences of young consumers, Auchan X5 has also launched the youth version, sports version, tiger howl version, and plans to launch another new model in May.
Meet the needs of users in the intelligent era and refresh the value benchmark of 150,000 SUV
With the continuous exposure of appearance, interior and intelligent configuration, blind booking and super tester activities have been opened, the product strength of the first "automotive robot" Auchan Z6 equipped with a smart happy cockpit has been fully demonstrated, becoming a value model of 150,000 SUV, constantly focusing on consumer attention. Next, Auchan Z6 high-energy power will continue to bring super experience, may as well let us wait and see!