Industrial development has reached a new stage, the automobile market is also changing at a speed visible to the naked eye, when the idealized blue ocean market is gradually eroded by the Red Sea, the biggest problem left for all enterprises is innovation.
This is also the most important core concept of Blue Ocean, how to use innovation ability to create a new track, so as to meet the market demand and have differentiation, Dongfeng Honda will fall on the new Xiangyu model.
Most ingeniously, it did not choose to take a different path or be different, but instead went the other way, placing its foothold in the most fiercely struggling family car track. The larger the volume of the Red Sea, the longer the radius of the blue ocean opened up, and Dongfeng Honda opened the era of innovative car with a new model.
What is needed in the home car market
Many times when we enter the showroom, we will be attracted by the models in the C position, and even add to the car purchase list, of course, this is a normal thing. But back to reason, the focus of your thinking will come back to the question of what kind of car I need. It may seem simple, but it's often the hardest choice.
In the same way, when all car companies are thinking about what the family car market needs, the new enjoyment domain is the solution of Dongfeng Honda. What kind of family car is the most popular at this stage? It is nothing more than the new definition of the A+ class model, after all, with the price of the A class car to buy a catch-up B class car, even the length, wheelbase of the model will appear to be very cost-effective, no shyness to say, enjoy the domain is indeed doing this.
The new model is 16mm longer on the basis of the current model, with a length of 4772mm and a wheelbase of 2730mm, which is even longer than the luxury brand B-class cars on the market in previous years. Relying on Honda's "MM" concept, maximizing the utilization of space also makes the enjoyment domain the best finished product display for space magicians.
Of course, the size of the cross-level can allow the enjoyment domain to get a certain degree of attention, but the strict scale of the home car market needs not only to elongate, but to cover all aspects. In fact, it seems that people do not have too high requirements for the family car, and they will not focus on which point must be highlighted, but it is just so, but it is more testing the understanding of the brand, and the enjoyment domain is to further impress people's understanding of "home" through details, and every driver and occupant has been best taken care of.
Accurately grasp the needs, pay more attention to perception
Young people who are buying a car for the first time, of course, hope to get a friendly partner. The new enjoyment domain starts from the aspect of rejuvenation, even if it stops at the side of the road, the updated appearance of the domain will inadvertently reveal its fashion personality points, especially the new front face, which is more in line with the aesthetic trend of users in the new era.
From the perception level, when you sit in the back row of the new enjoyment domain, you will not think that you are sitting in a compact sedan that costs 100,000 yuan. First of all, for the space master, it will not sacrifice the length of the cushion in exchange for space; second, when the back central armrest is put down, it is bound to be impressed by Honda's design ability, the two-stage armrest can even have a small table board, the old man at home puts a tea cup with some refreshments, the child places toys, the wife places a handbag, etc., and the bits and pieces can be found in the right place on the enjoyment car.
In conjunction with the aviation headrests used in the new car, body perception is placed in a very important position. Air conditioning outlets and dual USB charging interfaces, these seemingly inconspicuous configurations have also been pocketed by the domain, only when they are really used, will suddenly enjoy the domain to take care of the occupants is so comprehensive and advanced.
The benchmark for smart mobility at this stage
For the main car buyers at this stage, they have long been accustomed to the world of the Internet, and the need for intelligence has led to their understanding of transportation tools from good to easy to use. When new lifestyles invade the automotive space, every brand is not immune, and must do its best to create intelligence and the Internet of Vehicles.
Dongfeng Honda will be better use honda CONNECT3.0 intelligent guidance interconnection system to give a new enjoyment domain, and what is obtained is a high-tech intelligent car. Although Japanese models were often criticized in the early years, since the development of the interconnection system, Honda's models have been different from the past. In particular, the honda CONNECT 3.0 equipped with the new xiangyu can check the status and location of the vehicle through the mobile phone during daily use, and it is not a problem to achieve voice control during driving, even shopping and controlling the smart home.
Of course, a home car with temperature is more important in the word "home", and the new enjoyment domain interprets the understanding of home through Honda SENSING safety super sense. Integrated ACC active cruise control system, highway use can be a good way to reduce driving pressure, LSF low-speed following function can also alleviate driving fatigue in times of congestion, LKAS lane keeping assist system, can always keep the vehicle within a safe lane range. With this system of full monitoring, at least the whole family travel has more peace of mind, and safety can build a complete home.
Be a young-age friendly car
The cost of the car is a very important keyword in the car market, how to ensure that the fuel consumption is low on the basis of not weak power, the weapon of the enjoyment domain is: sharp hybrid. The new third-generation i-MMD dual-motor hybrid system is the fuel saving ace of the Honda family, and the motor blessing will not sacrifice power as a result of reducing fuel consumption, the total maximum power of the system can still reach 113kW, and the WLTC comprehensive fuel consumption is as low as 4.71L/100Km.
In addition, the 1.0T fuel model has a lower purchase cost, the 1.0T engine can still get 90kW maximum power and 173N·m maximum torque through Honda's tuning, with the CVT gearbox, the experience in the main scene of the city will not be bad, and the WLTC comprehensive working condition fuel consumption is as low as 5.92L/100km, which well balances the combination of fuel consumption and fun.
Write at the end
When Dongfeng Honda uses the new model to create a blue ocean, this market is undoubtedly huge. In today's A+ level concept, the new Xiangyu does make the size larger, but compared with the simple lengthening, the Xiangyu has achieved all-round advancement, especially from the demand, making it a more comprehensive ideal car for young people.