Text | Tao Wenbo
Design | microcosm
Knowing how to meditate and delve into the ordinary details means saying goodbye to the beginning of the ordinary.
Among the many models under the Dongfeng Honda brand, Xiangyu can be regarded as a very young and cutting-edge role.
Compared with Lingpai, a homologous product that was born in the GUANGZHOU AUTOMOBILE Group and has been listed for nearly ten years, although Xiangyu has only been in existence for three years, the heat of public opinion and the reputation of users have not let go, and there is a posture of competing with the sisters of the same door.
In the high-heat market location of 100,000-150,000 yuan, the realistic pressure faced by Xiangyu is indeed visible to the naked eye - this is not only the main battlefield of traditional brands in Europe, America and Japan, but also the hot land that independent car companies must compete for.
In other words, as many years ago, the good days when brand appeal could be "lying on the equal footing to win" are gone, and if Youyu wants to stand firm and follow up and win the battle, in addition to the further refinement and tuning of product positioning and various indicators, the timing of the right time to update the model is also essential.
On April 10th, Dongfeng Honda's new model Xiangyu made a high-profile debut in Hopson Hui, the core business district of Beijing CBD.
On the day of the event, the leaders of Dongfeng Honda dealerships, car friends, car fans and a number of mainstream media reporters attended the press conference together.
The audience was full of friends and laughter, and the participants shared the picture of the beautiful life brought to everyone by the new model, and made a bold guess about its future competitors and the direction of communication.
From the perspective of the product itself, the new model enjoys the current popular oil-hybrid dual-line strategy, provides pure fuel and oil-electric hybrid powertrains for consumers to choose in the same period, and divides 8 models into the market according to different configurations, with a guidance price of 109,800-169,900 yuan.
Among them, the fuel version of the model is equipped with a CVT transmission as standard, the maximum power of the 1.0T engine is 90kW, the maximum torque is 173N·m, and the comprehensive fuel consumption is as low as 5.92L/100km.
The hybrid version is equipped with the third-generation i-MMD hybrid system, with a 1.5-liter Atkinson cycle engine with a maximum power of 80 kW and a maximum torque of 134 N·m, a maximum motor power of 96 kW and a maximum torque of 267 N·m, a system with a combined maximum power of 113 kW, and a WLTC comprehensive fuel consumption of 4.71 L/100 km.
In the process of test driving the previous model, the author was deeply impressed by the handling texture of the pure fuel model, not only the front of the car has good directionality, the chassis comfort and support are good, and the texture of the steering wheel, throttle and brakes is beyond the level that this price point should be.
As for the hybrid model, it has an overall advantage in power response performance, while maintaining the advantages of pure fuel models, it further strengthens the low-speed power output and comprehensive fuel economy.
If combined with the price, the author believes that the hybrid model is more price-to-price ratio, and consumers may wish to add a little budget in the purchase process, I believe that the hybrid model will not disappoint everyone.
In other aspects, according to official news, the new xiangyu has carried out a total of 55 upgrades in terms of appearance, interior, space and intelligence, not only providing leapfrog space and competitive excellent driving pleasure, but also vigorously upgrading at the interior, intelligent technology and other levels, and striving to become the ideal car purchase option under the wave of "Generation Z" consumer quality-price ratio upgrades.
In terms of appearance, the visual design of the new model is more relaxed, the cover line is simple and smooth, the middle net shape is fashionable and vivid, the front bumper is exquisite and exquisite, the tail shape is clearly layered, and the unique design is more in line with the aesthetic trend of users in the new era.
It is worth mentioning that the new model of enjoying the domain has added two new car colors, Haoyue White and Rally Red, and the more exquisite wheel hub style and fashionable sports posture jump out, which is unforgettable.
In addition, Henyu is the most prominent representative model of Honda's "MM" concept, the new car is based on the previous model, 16mm longer, 4772×1804×1509mm body size, up to 2730mm wheelbase to create a wide riding space for users.
Based on the insight into consumer car needs, the new Enjoyment Domain has made great efforts in terms of comfort for rear occupants. For the first time, the new car uses a rare aviation headrest and 35° angle adjustment to accommodate occupants of all sizes.
In terms of details, the rear dual USB charging interface, air conditioning outlet, central armrest and integrated multi-function table board make long-distance travel full of comfort and comfort.
In terms of technology configuration, the new enjoyment domain is based on the upgrading of the intelligent car needs of users in the new era, not only setting up a mobile phone wireless charging panel in the armrest box, but also upgrading the 9-inch DA smart screen, and the Honda CONNECT 3.0 intelligent guidance interconnection system equipped with it can be called the entrance to the intelligent life on the car.
When traveling daily, users can confirm the status of the vehicle, view the location of the vehicle, set electronic fences and anti-theft reminders through smart phones, and can also control daily functions such as air conditioning, window, accurate navigation, online entertainment through voice control, and can also upgrade online through OTA, so that Xiangyu can become a smart travel partner that "knows more about your family and you better".
In terms of intelligent safety, the new car continues to be equipped with Honda SENSING safety super sense system, integrated ACC active cruise control system and LXAS lane keeping assist system and other practical functions, to alleviate driving pressure, all-round protection of every family member's travel safety.
From the ordinary, creating the extraordinary, the new enjoyment domain has taught us a vivid image lesson.
As we all know, blind consumption expansion is not the main theme of the epidemic era, and many times we should pay more attention to the upgrading of the ratio of products and prices to the ratio of quality to price, rather than wishful thinking to increase spending. Obviously, the Dongfeng Honda brand has grasped this important point.
The newly unveiled new enjoyment domain upgrades and iterates on top of the advantages of space, comfort and safety, and strives to create a comprehensive car experience beyond imagination for consumers with cross-level space, cross-level texture and full-dimensional leading intelligent technology, which is undoubtedly an effective means to break through its own value boundaries.
The author believes that in the near future, Dongfeng Honda brand and Xiangyu will still listen carefully to the comprehensive needs of users' continuous innovation, build on top of high-quality products, and create more perfect substitute products.