As the price of raw materials for car manufacturing continues to rise, major car companies have also adjusted the price of products in order to protect themselves. Recently, Great Wall Motor's Wei brand official announcement will adjust the price of some models of the coffee series, with an increase of up to 12,000 yuan. How is it going? Let's move on.
As the most popular series under Weipai, the Macchido series is positioned as a compact SUV. It is divided into two models: Macchiato DHT and Macchiato DHT-PHEV. In terms of powertrain, both vehicles are equipped with a 1.5-liter engine with a maximum power of 71 kW and a front-mounted single motor with a maximum power of 115 kW. However, in terms of battery pack capacity, the Macchiato DHT model has a battery capacity of 1.7 kWh, and the Macchiato DHT-PHEV model has a battery capacity of 19.94 kWh.
In this price adjustment, the price of the Macchiato DHT model increased by 10,000 yuan, and the adjusted price was 155,800-169,800 yuan; the price of the Macchiato DHT-PHEV model increased by 12,000 yuan, which was the largest increase in the price adjustment, and the adjusted price was 178,800-189,800 yuan.
The Latte DHT is also a model positioned as a compact SUV. Compared to the Macchiato series, the LATTE DHT has a larger body size, with a length, width and height of 4668/1890/1730mm and a wheelbase of 2745mm. In terms of power, the latte DHT is equipped with a 1.5T four-cylinder engine with a maximum power of 115 kW, and with a front-mounted single motor with a maximum power of 130 kW, the performance in terms of power is generally better than that of the Macchiato series models. Through this price adjustment, the price of the latte DHT model increased by 10,000 yuan, and the adjusted price range was 169,800 to 189,800 yuan.
The Mocha 2.0T version is positioned as a medium-sized SUV, and in this price adjustment, the price of the Mocha 2.0T version of the model increased by 5,000 yuan, and the adjusted price range was 192,800 to 228,800 yuan. The Mocha DHT-PHEV model may have been taken into account because of the recent launch, and the price increase factor has not been affected by the price adjustment, and the price range remains at 295,000-315,000 yuan.
Weipai's sales figure for March was 4,755 units, and although it increased by about 7.3% from the previous month, its monthly sales still did not exceed 5,000 units. Great Wall Motors' sales in March exceeded 100,000 units, which is a very general performance as a brand that Great Wall Motors has high hopes for. However, as Weipai CEO Li Ruifeng said, Weipai is a benchmark for the Great Wall Motor brand to break through upwards, and the transformation to high-end new energy is an important mission of Great Wall Motor in 2022.
Therefore, Wei Pai is currently in the "painful period" of transformation. Clear positioning, price increases may be a means for Wei Pai to save sales. However, whether Wei Pai is successful in transformation depends on the subsequent sales performance. So the question is, do you think that the transformation + price increase can increase the sales of Weipai? Feel free to share your views in the comments section.