~~Click on the blue word to pay attention to this public number with depth and temperature~~
In a few days, the uncertain year of 2021 will come to an end.
This year, for the automotive industry, the biggest "black swan" is the sudden shortage of chips; the biggest "gray rhinoceros" is the rapid reshuffling of the industry under the wave of intelligence and electrification.
The latest statistics show that from January to November this year, China's automobile production and sales were 23.172 million units and 23.489 million units, an increase of 3.5% and 4.5% year-on-year. Among them, there are two highlights worth paying attention to: first, the cumulative sales of Chinese brand passenger cars are 8.406 million units, an increase of 25.1% year-on-year, the market share is 44.1%, an increase of 6.4 percentage points over the previous year, and "half of the country" is just around the corner; second, the production and sales of new energy vehicles reached 3.023 million units and 2.99 million units, respectively, with a year-on-year increase of 1.7 times and a market penetration rate of 12.7%. Among them, the market penetration rate of new energy passenger cars in November has reached 19.5%.
Some rejoice, some grieve.
In the fuel vehicle market, which is still huge in size and shrinking in share, how to enhance competitiveness is a big issue facing joint ventures and Chinese brands: on the one hand, user cognition has been baptized by electrification and intelligence, hoping to buy a product that is smart enough and fuel-saving; on the other hand, they do not want to have mileage and charging anxiety.
Undoubtedly, HEV (hybrid) and PHEV (plug-in hybrid) have become the best choice for today's users and the optimal solution for the automotive industry. Whoever can occupy the technological commanding heights of HEV and PHEV will be able to win the next 5 to 10 years.
If the best way to predict the future is to create the future. Then, the so-called strong, that is, always like the beast, before the arrival of the key turning point in history, in advance layout, one move to defeat the enemy.
The Great Wall Wei Pai is such a existence.
Since the launch of the first model of the coffee series, Mocha, in just half a year, Weipai has completed the layout of the three models of Mocha, Latte DHT and Macchiato DHT.
Among them, the main concept of "a new generation of intelligent car people" Mocha, the first to occupy the intelligent track, and with the listing of Macchiato DHT, and with the intelligent DHT technology, open the new energy transformation, to achieve intelligent and new energy dual track rapid occupation.
Recently, with the listing of the Wei brand latte DHT, the last puzzle of the parallel "double track" was completed. It is worth mentioning that the latte DHT adopts the pricing strategy of "the same price for oil and electricity", priced at 159,800-179,800 yuan.
This price is not only lower than cr-V, RAV4 and Tiguan and other joint venture competitors of the same level, which will change the monopoly status quo of "Shuangtian", but also "drink the head" of the 150,000-180,000 Chinese high-end brand market, truly give the technology dividend to consumers, and is an efficient "catalyst" for the entire market to move forward further.
In terms of data, the 0-60 km / h acceleration of latte DHT only takes 3.9 seconds, the comprehensive fuel consumption of 100 km is 4.9L, and the comprehensive mileage exceeds 1000 km, which determines that while seizing part of the pure electricity market share, it also carries out a "dimensionality reduction attack" on the joint venture fuel market, and kills a piece of its own world from the blood sea.
In this sense, latte DHT is pushing the door to a new era. Although many people may not realize why this "butterfly in the tropical rainforest of the Amazon Basin in South America" can gently flap its wings a few times, it will cause a "tornado" in the car market where there is a lot of debate about whether fuel cars are good or electric vehicles.
In the past few days, the automotive industry has been arguing endlessly because of the words of Li Bin, chairman of Weilai: "I don't understand why there are still people who will buy oil trucks", and the "oil car faction" and "tram faction" have even reached the point of "water and fire are incompatible", which is the only way to go through the chaotic era.
But is the world really either/or, black and white? Is there a better solution? This is the "butterfly effect" that latte DHT may bring to the automotive market.
Smart DHT is the optimal solution for both performance and fuel consumption
Achieving the goal of "double carbon" has become a common goal of all mankind, and it is also a "tight curse" on the head of the automotive industry.
From Volkswagen all in electrification, to Toyota's "all-round electrification", to BMW's sustainable development, although the paths are different, they all point in the same direction, that is, how to better "decarbonize" the automotive industry.
Judging from the feedback of the current market, the "all-round electrification" represented by Toyota and Honda seems to be more in line with the needs of users. In the past two years, the sales volume of the two joint ventures of "Liangtian" in China has greatly outperformed the market, and the hybrid system can be described as indispensable.
The biggest difference between the smart DHT equipped with latte DHT and Toyota THS and Honda i-MMD is that it adopts dual-motor hybrid technology. Compared with Toyota's power shunt architecture, the proportion of motors involved in vehicle drive in the intelligent DHT system will increase significantly, so that the vehicle can be driven by the motor for a longer time; compared with Honda's single-speed ratio hybrid architecture, the overall efficiency of the intelligent DHT system in urban conditions can be increased by 3%, and under the high-speed climbing conditions, the wider speed ratio change range can improve the overall efficiency of the system by 8.5%.
It can also be simply understood that the smart DHT technology adopted by Weipai is the culmination of Toyota THS and Honda i-MMD technology. Its significance to users, in addition to stronger power, lower fuel consumption, but also without changing the driving habits of most people, so that users can avoid the trouble of frequent charging, reduce the number of times to go to the gas station.
As Qiao Xinyu, CMO of Wei brand, said: "The arrival of latte DHT will bring the dividends of technological innovation, product change and brand upgrade to users, so that users can enjoy trams, hybrid fuel consumption, and the price of fuel vehicles at the same time."
As we all know, the compact SUV market is the most competitive segment, not only the long-term "dominant" Toyota RAV4, Honda CR-V, Volkswagen Tiguan and Tanyue and other joint venture models, as well as Audi Q3, BMW X1 and other luxury brand entry cars, as well as many self-owned brand models that focus on cost performance.
The listing of latte DHT not only breaks the monopoly position of "Shuangtian" in hybrid technology and becomes the optimal solution for taking into account performance and energy consumption, but also the lethality of "oil and electricity at the same price" will also impact many joint venture fuel vehicles and independent high-end SUVs at the same price, becoming the "spoiler" of the compact SUV market.
In this sense, the "butterfly effect" brought by latte DHT is still far undervalued.
Weipai once again acts as a "pioneer" in industry transformation
As the last product of Weipai's iteration from VV series to coffee series, latte DHT carries the hope and hope of Weipai and even Great Wall Motors for the brand upwards. Therefore, in addition to smart DHT, there are many product forces that are enough to "kill" the same level on the latte DHT.
The first thing that has to be mentioned is intelligence. As mentioned earlier, intelligence and intelligent DHT are the two cards played by Weipai for the future automotive market. However, at present, all brands are talking about intelligence, so if there is no absolute advantage of "people without me, people have my superiority", it is difficult to stand out in the market.
In this regard, latte DHT not only takes the panoramic sunroof, automatic air conditioning, 360 panoramic image, full-speed adaptive cruise, etc. as the standard of the whole series, improving the competitiveness of the entry-level model, but also adds intelligent central control, four-screen linkage, face recognition, fatigue monitoring, and rear life monitoring, intelligent child seats and other competitive products do not have configurations.
Among them, the back row intelligent electronic child safety lock, rear seat vital signs monitoring, rear seat heating and other functions, are the first of latte DHT, intended to set up a benchmark of "Daddy Car".
What exactly is a "smart car"? With a series of configurations that meet the habits and preferences of the new generation of users, Latte DHT gives a new annotation, that is, to "directly hit the user's pain points, think what the user thinks, and understand the user's needs."
In terms of intelligent driving, Latte DHT has a number of leading intelligent driving assistance technologies such as remote control parking, AEB intersection assistance, ESS automatic emergency steering assistance, navigation-enhanced head-up display, etc., to enhance the user's smart travel experience, cultivate the user's smart travel habits, and also provide a full range of safety guarantees.
It can be said that from "stacking" to "matching", latte DHT is a leader in the market segment in terms of intelligence.
With the listing of latte DHT, the "last piece of the puzzle" of the Wei Pai coffee series has been completed, and its future-oriented bottom card has basically been revealed - one hand DHT, the other hand intelligent, providing better transformation ideas for the automotive industry.
But the road is not easy to walk. It is not only a way for other brands under Great Wall Motors, but also for the entire automotive industry.
After this transformation, Weipai, which has entered the fifth year of brand development, has also officially entered the 2.0 era. We also hope that the Wei pai in the 2.0 era can once again run wild on the two new tracks at the forefront.
The era will be redivided.
epilogue
This is an era of change, and it is also a new era that belongs to Wei Pai.
When the energy revolution comes again, the new energy category represented by latte DHT, with the advantages of no mileage anxiety, high performance and low energy consumption, has become the optimal solution for energy efficiency in the low-carbon era, and has also single-handedly eliminated the price gap of oil and electricity categories, so that consumers can enjoy the smooth travel of high-quality new energy at the price of fuel vehicles, eliminating the user's choice anxiety.
As Wei Jianjun, chairman of Great Wall Motor, said in an interview with "Huashan On Sword V" not long ago, "Wei's positioning is very clear, that is, through the advantages of intelligence and DHT, it will break into the 'hinterland' of Volkswagen and Toyota, seize their market share, and become the first independent luxury brand in China to transform into intelligent new energy." ”
It is reported that Weipai's future products are "START-up is DHT", and all models will enter the era of intelligent new energy. Doing difficult and correct things is not only the core competitiveness of Weipai, but also its responsibility and mission of the times as an industry leader.