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Starting from 88,800 yuan, how does king kong cannon stir the low-end pickup truck market?

Source of this article: Times Finance Author: Lin Qian

Recently, Great Wall Motor's commercial pickup truck King Kong Gun was officially listed. It is reported that the car provides gasoline, diesel two kinds of power, two-wheel drive, four-wheel drive a variety of different versions, gasoline models from 88,800 yuan for sale, diesel models from 95,800 yuan for sale.

"The King Kong Gun is a strategic model of the Great Wall pickup truck, which is of great significance." At the Guangdong Linkage Listing Conference held on April 7, Zhang Haobao, CEO of Great Wall Motor's pickup truck brand, told Times Finance.

Starting from 88,800 yuan, how does king kong cannon stir the low-end pickup truck market?

Source | Great Wall Motor's official website

Some insiders said that from the pricing and product strength of King Kong Cannon, great wall cannon has high hopes for this car, in addition to wanting to refresh its past brand impression, but also want to subvert the pattern of the domestic pickup truck market segment.

Different from the previous pickup shape, the appearance of the Diamond Cannon is more fashionable and the overall recognition is stronger. Its front face is made of honeycomb-shaped grille, and the surrounding is decorated with thick chrome trim strips, and the overall temperament is tough and atmospheric. The treatment of details such as the waistline of the body, the front and rear wheel eyebrows, etc., makes the new car more refined.

"King Kong Cannon focuses on creating a core label that is leather, durable, economical and convenient." Previously, the top management of the Great Wall pickup truck had said. King Kong cannon has a standard box, long box, flat bottom three kinds of cargo box optional, long box model has 1.82 meters of large cargo box, while adding low cargo platform, cargo box lighting and other details of the design, 11.9 meters of turning diameter makes the new car more flexible in terms of steering, U-turn. In addition to the flat box model, the functions such as the cargo box lights that can be opened by the center console button, the car machine system that supports FOTA upgrades, the 360 panoramic image, the full vehicle radar and tire pressure monitoring also make the diamond gun more practical and functional.

In terms of power, the Diamond Gun is equipped with a power combination of 2.0T+6MT, a mature and reliable GW4C20B gasoline engine with a peak torque of 360N·m, and a high-power version of the GW4D20M diesel engine with a peak torque of 400N·m. Times Finance found on April 7 when testing the diamond cannon that its powertrain worked with less noise, and in terms of road sense and vibration filtering, the diamond gun performed well.

Starting from 88,800 yuan, how does king kong cannon stir the low-end pickup truck market?

Source | Great Wall Motor's official website

Some insiders said that with the product strength and pricing of King Kong Cannon, there may be good market performance in the future. It is worth mentioning that as the leader of the domestic pickup truck market, Great Wall pickup trucks will sell 233,000 vehicles in 2021, of which 43,599 overseas sales, an increase of 119% year-on-year. Earlier, Cui Xiaohui, general manager of the Great Wall Motor pickup truck brand, revealed that "the goal of the Great Wall pickup truck in 2025 is to achieve 500,000 sales, ranking among the top three in global pickup truck sales."

"Thanks to Great Wall Motors' high self-sufficiency rate of parts, the impact of supply chain crises such as chips on Great Wall pickup trucks is not large." Zhang Haobao told Times Finance that in terms of pickup truck policy, Great Wall Pickup truck also joined hands with the China Automobile Association, the Passenger Transport Association and various pickup truck friends to jointly promote the introduction of new standards for pickup trucks, prepare for the establishment of pickup truck associations, and promote the lifting of the ban on pickup truck policies. According to statistics, at present, more than 70% of the cities in the country have relaxed the restrictions on pickup trucks entering the city.

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